The power of pink

According to Schoeman, Pink Advertising, through its understanding of the market's specific spending patterns and brand preference, is able to deliver niche audiences to clients. “Our unique structure, network, staff composition and market research properties add value to clients who wish to embark on growing their market share amongst the gay consumer market.

“Pink Advertising was launched as result of the realisation that the gay consumer market in South Africa has huge growth potential. This is the first specialist, gay consumer, marketing and advertising agency of its kind in South Africa.”

Schoeman says he is delighted with his appointment. “I come from a media background and the potential to develop Pink Advertising into one of SAs leading media companies is an exciting challenge and one I look forward to.”