“Armin is one of the new breed of emerging talents who will lead this evolving and developing Cannes category,” said Philip Thomas, festival CEO. "We look forward to him leading the jury to uncover the world's greatest promotional work."
“I am incredibly proud to chair this jury,” said Jochum on his appointment. “A Cannes Lion is the hardest currency for any creative person. Just as in recent years the Festival has developed in parallel with our industry, new disciplines such as promotion have also become more important.”
After training as a graphic designer, Jochum began his career in advertising in 1988 as a junior art director at The Crew and went on to become creative group head at Wensauer DDB Needham in 1990, working on accounts such as Barclays Bank, Porsche and Volkswagen. Working his way up the ranks, in 1994 he was appointed creative director at H2E followed by executive creative director at Leonhardt & Kern in 2003. In 2004 Jochum took up the position of chief creative officer for BBDO Stuttgart. Today he holds this title for both the Stuttgart and Berlin offices. Clients include MTV Networks, GE, Mercedes-Benz and ligne roset.
As well as winning a Promo Lion in 2007, Jochum has collected a number of other international and national awards along the way, such as Cannes Lions, Epica, LIAA, One Show, NY Festivals, ADC Germany. he is also a member of D&AD, ADC NY and ADC Germany.
Since 2004, Jochum has been holding copywriting and integrated ideas workshops at the Art Directors Club of Germany and at Texterschmiede in Hamburg.
The 55th International Advertising Festival will be held 15 – 21 June 2008 in Cannes, France.
