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TV ad helps mag move off the shelves
Who says no one watches TV commercials anymore? Gay magazine Wrapped reports a “dramatic” increase in advertising requests since it started flighting its TV spots, produced by Hilltop Studios, in October 2007.
Publisher Morne Ebersohn says its retailers sold out of the spring edition and had to restock. "Our first TV ad was a great success, impacting on our brand awareness as well as an increase in our subscriber base."
Featured on DStv's Home Channel, as well as in cinemas across the country, Ebersohn says choosing cinemas was a strategic move as they are hoping people will leave the movie after viewing the Wrapped commercial and go and buy a copy of the magazine.
The second commercial starts with the camera zooming in on a lithe figure spread across a pink lilo in a sparkling blue pool, in keeping with the theme of the 140-page bumper summer edition.
