In this video, Nyiko Chauke of Marketing Fridays interviews Zinhle Modiselle, executive head of brand marketing and communications at Vodacom about this year's summer campaign, #SummerGigs.
For us at Vodacom, summer is that quintessential South African time. South Africans don’t go on holiday, they go home. Summer is the time to connect back to who you are and where you’re from... And data is life; data is what makes this possible!
Vodacom launched this year's instalment of its summer campaign at the Soweto Derby last month, marking the company's biggest digital-led campaign to date...
In this video, Nyiko Chauke of Marketing Fridays interviews Sunshine Shibambo of Cheriyasekasi about her role as an ideation specialist and the new world of black consumerism...
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