Nedbank has appointed The Odd Number to manage its digital media services...
19 Jun 2018
Co-founder and MD Xola Nouse and co-founder and CD Sibusiso Sitole of The Odd Number.
The days of agencies delivering work that only wins awards but does little for the client’s bottom line are drawing to a close. Clients want to see effective results. We need to get to a point where our creative solutions ultimately address the business imperative.“Partnering with an agency like The Odd Number is a natural fit for us,” says Hoorah co-founder and CSO Jay Thomson. “They understand what we’re trying to do and are aligned to our strategic vision and ambition. Like us, they’re shaking up the South African ad industry in the best possible way.”
For too long, the digital media space has operated in a silo mentality with the creatives, media buyers, and data scientists all working separately and within different business models.“By partnering with The Odd Number, we can disrupt that model by offering a through the line, independent, transformed offering,” he adds. “For too long digital media has not been performance led, and our intention is to drive radical results through the Nedbank client.”