What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Sir Martin Sorrell returns to build new ad group
Newswatch: Just six weeks after resigning from WPP, Sir Martin Sorrell has returned to the stock market as executive chairman of Derriston Capital and plans to use it as a means to build a "next-generation" advertising group.
Sir Martin Sorrell on Twitter
This will involve the acquisition by Derriston of S4 Capital, which aimed to build a multi-national communication services business, he said. "There are significant opportunities for development in technology, data and content. I look forward to making this happen."
For more:
- Sorrell’s return to public market confirmed by Derriston Capital – Financial Times
- Martin Sorrell Is Already Back in Business – Fortune
- Ex-WPP boss Martin Sorrell to build 'next-generation' ad group – The Guardian
- Sorrell set for comeback with new advertising venture – BBC
- Ad guru Sir Martin Sorrell is back, just 6 weeks after quitting WPP – Business Insider
- Sorrell confirms adland return with 'tech, data and content'-focused S4 Capital – Campaign
An annus horribilis for WPP
Sam Swaine 17 Apr 2018
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