What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Subscribe & Follow
Advertise your job vacancies
Trending
Jobs
- Content Creator Cape Town
- Head of Performance Marketing South Africa
- Copywriter Cape Town
- Junior Copywriter Cape Town
- Senior Video Editor Johannesburg
- Creative Director Cape Town
- Head of Social Durban
- Influencer and PR Account Manager Cape Town
- Working Art Director Johannesburg
- Mid-Weight Art Director Cape Town
International award for local Net#work campaign
The mammoth task of artistically changing the face of the Johannesburg city centre by Net#work Naledi BBDO, on behalf of its client - Cell C, has been recognised by the International Media Monitor Group - Mediaedge:cia.
The judges were unanimous in awarding a Grand Prix to the South African entry, which was submitted by SA media company - CIA Nota Bene. One of the judges, Rob Norman commented: "The marketing and communications industry is all about getting the right message to the right audience in their own environment and on that basis alone, the Cell C campaign is a belter."
In August 2002, subtle Cell C branding set in vibrant works of art from local artists were erected on the buildings of the Johannesburg city centre. The total space used was equivalent of 329 rugby fields. The artwork will stay up for a period of at least one-year and there are plans to take this project to Durban and Cape Town.
