Advertising Week looking to expand to Africa

BusinessLive.co.za

Founder and CEO Matt Scheckner announced this at the 2017 Opening Gala at the Radio City Music Hall in New York City, as reported by PRNewswire.com.

We are hell-bent on being first to Africa and look forward to shining the global spotlight on the African continent which remains the world's fastest growth market.

Scheckner's vision, Maggs reports, is to take "the African story of innovation and use of technology" to a global market and “make the event more accessible to a general audience outside the brand and advertising echo chamber”.