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Advertising News South Africa

Creative Circle results for April 2007

The Creative Circle results for April 2007 are in, and, as per the new rules, the top three ads go through to Ad of Year and there are no first, second or third places – the winners are listed in agency alphabetical order.

Comments chairperson Gerry Human, “The best thing about the new system of judging is not just that the winners were quickly and easily identified because each individual piece no longer needs to be scored, but rather that there's now loads more love, kisses and back-pats at the announcements afterwards (although it is a bit of a bummer that there's hardly anything left to slag off or bleat about anymore).

“Post results the winning work was discussed and, in keeping with the happy spirit of the day, the jury was unanimous in its support of the winners, commenting that the winning work was smart, fresh and that there were some beautiful examples of craft.

“Well done winners!” he adds.

Newspaper:


  • Addis/Paintstick – Campaign “Roach/Gecko/Fly” – FoxP2
  • Independent Newspapers/Cape Times “JFK/Hiroshima/Soweto Uprising/911” – Lowe Bull (CT)
  • Exclusive Books/The Love of Cooking Cookbook – Camp. Rude Foods “Sweet Potato/Mussels/Shushi/Mushroom” – Ogilvy

Magazine


  • Nampak/Cuddlers Nappies – Camp. Protection/Comfort/Happiness – Grey
  • Dynajets “Cricket” – Lowe Bull (Jhb)
  • M-Net/No Ad Breaks – Camp. “Cowboy/Alien/Psycho/Kung Fu” – Ogilvy

Outdoor


  • 8 Ink Media/National Geographic Kids Mag. – Camp. “Freak of the Deep/Cyclops Kitten/Exploding Toads/Acid Doom” – Fox P2
  • Exclusive Books – Titles Camp. “Dating/Accident/Holiday” – Ogilvy
  • Harley Davidson “Belt” – Ogilvy

TV/cinema


  • National Council Against Smoking “Smoking Baby” – JWT
  • Kulula.com/Come with us – Camp.”Taking a Seat/Flying with Kids/Tourists” – KingJames (CT)
  • Investec Assesment Management “The Human Polar Bear” – The Jupiter Drawing Room (South Africa)

Radio


  • Look & Listen/Movies – Camp. “The Crying Game/The Others” – JWT
  • Scooters “Warn your Friends” – Lowe Bull (Jhb)
  • DStv/MTV Base – Home Concerts Camp. “Ear Bashing/Murder/Warble” – Ogilvy

The judging panel for April 2007 comprised:

    Gerry Human, Ogilvy

    Steve Anderson, Joe Public
    Matthew Brink, Lowe Bull
    Bibi Lotter, TBWA\Hunt\Lascaris
    Graeme Jenner, Net#Work BBDO
    Kwezi Tladi, The Jupiter Drawing Room
    Kush Chetty, FCB
    Mike Barnwell,Grey Worldwide
    Yvonne Hall, Leo Burnett

    Jason Kempen, Ireland/Davenport
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