Creative Circle results for April 2007

The Creative Circle results for April 2007 are in, and, as per the new rules, the top three ads go through to Ad of Year and there are no first, second or third places – the winners are listed in agency alphabetical order.

21 May 2007

Comments chairperson Gerry Human, “The best thing about the new system of judging is not just that the winners were quickly and easily identified because each individual piece no longer needs to be scored, but rather that there's now loads more love, kisses and back-pats at the announcements afterwards (although it is a bit of a bummer that there's hardly anything left to slag off or bleat about anymore).

“Post results the winning work was discussed and, in keeping with the happy spirit of the day, the jury was unanimous in its support of the winners, commenting that the winning work was smart, fresh and that there were some beautiful examples of craft.

“Well done winners!” he adds.

Newspaper:

Addis/Paintstick – Campaign “Roach/Gecko/Fly” – FoxP2
Independent Newspapers/Cape Times “JFK/Hiroshima/Soweto Uprising/911” – Lowe Bull (CT)
Exclusive Books/The Love of Cooking Cookbook – Camp. Rude Foods “Sweet Potato/Mussels/Shushi/Mushroom” – Ogilvy

Magazine

Nampak/Cuddlers Nappies – Camp. Protection/Comfort/Happiness – Grey
Dynajets “Cricket” – Lowe Bull (Jhb)
M-Net/No Ad Breaks – Camp. “Cowboy/Alien/Psycho/Kung Fu” – Ogilvy

Outdoor

8 Ink Media/National Geographic Kids Mag. – Camp. “Freak of the Deep/Cyclops Kitten/Exploding Toads/Acid Doom” – Fox P2
Exclusive Books – Titles Camp. “Dating/Accident/Holiday” – Ogilvy
Harley Davidson “Belt” – Ogilvy

TV/cinema

National Council Against Smoking “Smoking Baby” – JWT
Kulula.com/Come with us – Camp.”Taking a Seat/Flying with Kids/Tourists” – KingJames (CT)
Investec Assesment Management “The Human Polar Bear” – The Jupiter Drawing Room (South Africa)

Radio

Look & Listen/Movies – Camp. “The Crying Game/The Others” – JWT
Scooters “Warn your Friends” – Lowe Bull (Jhb)
DStv/MTV Base – Home Concerts Camp. “Ear Bashing/Murder/Warble” – Ogilvy

The judging panel for April 2007 comprised:

Steve Anderson, Joe Public
Matthew Brink, Lowe Bull
Bibi Lotter, TBWA\Hunt\Lascaris
Graeme Jenner, Net#Work BBDO
Kwezi Tladi, The Jupiter Drawing Room
Kush Chetty, FCB
Mike Barnwell,Grey Worldwide
Yvonne Hall, Leo Burnett