Telmar is moving to becoming a full service software and consulting company and SPC Consulting will continue to operate under the name Telmar SPC Consulting, with Penhallrick retaining her position as MD. The consulting business will continue to provide marketing, advertising, media and research expertise across the African continent.
Penhallrick has 26 years experience in the advertising and media business, has held senior positions in various agencies, key ones being MD of McCann Erickson Africa, media director of Ogilvy Mather South Africa and most recently MD and owner of SPC Consulting.
Penhallrick has served on the Universal McCann WorldWide Media Council (New York), was a Media Director Circle member in South Africa, a founding member of the Pan African Media Research Organisation (PAMRO) and has helped to establish media research across numerous African countries.
She has also travelled and worked-on-the ground in some 26 markets in Africa for numerous international companies.
