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[One Show 2016] judge pick of the day: The Gun Shop by Grey New York

17 Mar 2016

Walk into a gun shop, but think twice when you see the price tag mentions that gun has killed before. It's a powerful idea that made it a delight for this One Show judge to watch.

The One Club’s One Show judging has begun. In order to keep the rest of the world intrigued and informed of the judging process, they’ll be sharing selected judges’ Picks of the Day throughout the judging process.

Icaro Doria, CCO at DDB New York, shares his pick of the day – The Gun Shop by Grey New York – in the video embedded below:

You can view this and other One Show entries by browsing this year’s entries and don’t miss the One Show Creative Week Festival from 9 to 13 May in New York – visit our One Show special section for all the latest updates.