Net#work to drive AA

Martin Jessen, marketing and business development director for AASA, says it was practically a unanimous decision by the seven strong selection team to go with Net#work: "We were looking for a partner with the ability to rejuvenate a brand, a track record of dealing with blue chip companies, the right size for quick turn around times and one that could successfully use creativity to produce business results."

"Then the overriding factor is chemistry. Without that - there can be no working relationship," he adds.

"The win is very exciting for us," comments Net#work MD Abdulla Miya. "The challenge is to rejuvenate a brand that has stood the test of time and launch the service of AA Autobay, a new joint venture between AASA and the Kirsh Group. AA Autobay is focusing on a whole new way to buy and sell used cars privately. It is one of the smartest new business concepts to hit the South African market."

The creative wheels for AASA will be in motion as soon as this week when the agency will look at ways of escalating the 75-year-old company brand beyond being perceived as just roadside assistance to being a mobility partner with many other products and services to offer.

Net#work also won its pitch for Cadbury recently, but was forced to decline it based on its international agreements.