[NewsMaker] Gerhard Reinecke

8 Oct 2014

About Gerhard Reinecke

Gerhard Reinecke has been appointed a senior strategist at Yellowwood Future Architects. Reinecke hails from advertising (account management and strategic planning) and the research industry where he managed his own research agency. A move to Yellowwood has him doing what he is truly passionate about: strategic marketing and brand development. Yellowwood is a leading marketing strategy, brand development and design consultancy.

Q: What is at the top of your to do list?
A: Black coffee straight up first thing every day.

Q: Why the move to Yellowwood?
A: They are creative and passionate about strategic planning.

Q: What is your strategic focus right now?
A: Right now my every attempt at focus is subdued by a cacophony of motorcar horns here in Lagos Nigeria.

Q: What is your main business challenge?
A: To get brands to connect with consumers in an unexpected way, yet remain highly relevant in their daily lives.

Q: Most important attribute needed to do your job?
A: A balance of observation, insight and creativity.

Q: The biggest trend to note in your industry?
A: Creatives wearing black rimmed glasses, 19th century beards and retro comb over hairstyles.

Q: How will you make an impact?
A: By not conforming to the above-mentioned trend.

Q: What inspires you?
A: Anything I have not yet observed or experienced before that could provide a fresh insight or a different take on things. Originality.

Q: What are you currently reading for work?
A: A transcript of an interview with a highly passionate Sri Lankan tea guru.

Q: Tell us something about yourself not generally known?
A: When I wake up in the morning I look like Walter Matthau.

Q: Do you have a passion project?
A: Getting to know music artists and bands I have never heard before and then sharing the good ones.

Q: At the top of my 'bucket list' is...
A: To visit the legendary jazz clubs in Greenwich Village New York, The Village Vanguard and The Blue Note.

Louise Burgers

About Louise Marsland

Louise Burgers (previously Marsland) is Founder/Content Director: SOURCE Content Marketing Agency. Louise is a Writer, Publisher, Editor, Content Strategist, Content/Media Trainer. She has written about consumer trends, brands, branding, media, marketing and the advertising communications industry in SA and across Africa, for over 20 years, notably, as previous Africa Editor: Bizcommunity.com; Editor: Bizcommunity Media/Marketing SA; Editor-in-Chief: AdVantage magazine; Editor: Marketing Mix magazine; Editor: Progressive Retailing magazine; Editor: BusinessBrief magazine; Editor: FMCG Files newsletter. Web: www.sourceagency.co.za.