[Cannes Lions 2011] Three more Silver Lions for South Africa

23 Jun 2011

CANNES, FRANCE: South Africa added three more Silver Lions to its tally - this time in Press - at the Press, Design and Cyber Cannes Lions awards ceremony last night, Wednesday, 22 June 2011. Silver went to Bester Burke Slingers, Ireland/Davenport Johannesburg and TBWA\Hunt\Lascaris Johanensburg. [twitterfall]

[Cannes Lions 2011] Three more Silver Lions for South Africa

This year Design Lions attracted 1774 entries, Cyber Lions received 2835 and entries totalled 5415 in Press Lions.

The Press Lions jury, chaired by Tony Granger, Y&R global chief creative officer, shortlisted 518 entries before awarding 10 Gold, 36 Silver and 52 Bronze Lions. JWT Shanghai won China's first-ever Grand Prix in the Press category for its ad 'Heaven and Hell' for Samsonite.

South African Press Lions winners 2011

Lion	Category	Title	Advertiser/client	Product/service	Entrant company	Media agency
Silver Lion	Press	A08 Cosmetics & Beauty	Can	Yardley	Oatmeal Clear Spot	Bester Burke Slingers CT
Silver Lion	Press	A18 Travel, Transport & Tourism	Reunion	Avis	Luxury Car Hire	Ireland/Davenport Jhb
Silver Lion Campaign	Press	A29 Public Awareness Messages	Dugong	Endangered Wildlife Trust	Wildlife Protection Programme	TBWA\Hunt\Lascaris Jhb
Silver Lion Campaign	Press	A29 Public Awareness Messages	Riverine Rabbit	Endangered Wildlife Trust	Wildlife Protection Programme	TBWA\Hunt\Lascaris Jhb
Silver Lion Campaign	Press	A29 Public Awareness Messages	Wild Dog	Endangered Wildlife Trust	Wildlife Protection Programme	TBWA\Hunt\Lascaris Jhb

After shortlisting 146 entries, the Design Grand Prix was awarded to Digital Kitchen Chicago, US for 'The Cosmopolitan Digital Experience' created for The Cosmopolitan of Las Vegas. Thirty one Gold, 27 Silver and 27 Bronze Lions were also awarded. Jury chair was Luciano Deos, president of GAD' Design in Brazil.

With Nick Law, R/GA EVP and chief creative officer of R/GA, heading up the Cyber Lions judging, the jury shortlisted 220 entries and awarded a total of 21 Gold, 15 Silver and 42 Bronze Lions.

Three Cyber Lions Grands Prix were presented; the first to Google Creative Lab New York, US for its entry 'The Wilderness Downtown' for Google in the Websites, Integrated Campaigns, Banners and Other Rich Media and Craft Category; the second to R/GA New York, US for 'Pay with a Tweet' for Innovative Thunder in the Viral Advertising Category; and the third to Wieden + Kennedy Portland, US for the Procter & Gamble Old Spice Body Wash 'Response Campaign' in the Other Interactive Digital Solutions category.

Special awards

The Media Person of the Year award was presented to Eric Schmidt, executive chairman of Google, during last night's awards ceremony.

Also honoured were the winners of the Young Lions Print and Cyber Competitions. The team from Australia took the Gold Print Medal, with Canada taking Gold for its Cyber entry.

Stats

Category	Total shortlisted entries	Total SA shortlisted	Percentage of SA finalists	2010 comparison	Total winners	Total SA winners	SA percentage of winners	2010 winners comparison
Direct	204	6	2.94%	Same - 6 SA finalists in 2010	57	1	1.75%	Decline - 3 SA winners in 2010
Promo & Activations	175	1	0.57%	Decline - 2 SA finalists in 2010	55	1	1.18%	Increase - 0 SA winners in 2010
PR	105	1	0.95%	Same - 1 SA finalist in 2010	39	0	0	0 SA winners in 2010
Outdoor	426	7	1.64%	Decline - 22 SA finalists in 2010	119	1	0.84%	Decrease - 5 winners in 2010
Media	222	6	2.70%	Increase - 3 SA finalists in 2010	84	2	2.38%	Increase - 0 winners in 2010
Radio	138	38	27.53%	Increase - 17 SA finalists in 2010	50	10	20%	Increase - 6 winners in 2010, 1 being a Grand Prix
Press	518	9	1.74%	Increase - 4 SA finalists in 2010	99	3	3.03%	Increase - 2 winners in 2010
Cyber	220	1	0.45%	Increase - 0 SA shortlisted in 2010	81	0	0	No change from 2010
Design	146	1	0.68%	Decline - 3 SA finalists in 2010	86	0	0	Decline - 3 SA winners in 2010
Total so far	2154	70	3.25%		670	18	3.69%

Full sets of winners:

Press: website and pdf
Cyber: website and pdf
Design: website and pdf
Radio: website and pdf
Media: website and pdf
Outdoor: website and pdf
Direct: website and pdf
Promo & Activation: website and pdf
PR: website and pdf

South African shortlists:

Bizcommunity: [Cannes Lions 2011] First set of shortlists out
Bizcommunity: [Cannes Lions 2011] Silver for Joe Public, Bronze for Ogilvy Joburg

Remaining shortlists:

Film Lions: to be announced Friday 24 June
Titanium and Integrated Lions: to be announced Friday 24 June
Film Craft Lions: to be announced Friday 24 June
Creative Effectiveness Lions: to be announced Friday 24 June
Grand Prix for Good: to be announced Saturday 25 June

Further winners will be announced:

Saturday night 25 June: Film, Film Craft, Titanium and Integrated, Grand Prix for Good

Wednesday's programme included actor Jesse Eisenberg; Piers Morgan of CNN's Piers Morgan Tonight; Dr Edward de Bono, author, innovator and designer of Thinking Tools; Carolyn Everson, VP, global marketing solutions, Facebook; and Google's Eric Schmidt.

Today's programme sees Sir Ken Robinson, will.i.am and Keith Weed, chief marketing and communication officer of Unilever, take to the stage, as well as Saatchi & Saatchi's New Director's Showcase, which will once again take place and celebrate its 21st birthday at Cannes Lions.

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