[Cannes Lions 2011] Silver for Joe Public, Bronze for Ogilvy Joburg
The POWA campaign also won a One Show Silver Pencil in May. It has also been shortlisted for Cyber Lions.
![[Cannes Lions 2011] Silver for Joe Public, Bronze for Ogilvy Joburg](https://biz-file.com/c/1106/75296.jpg)
There were no SA winners in Direct and PR.
Meanwhile, the Cyber and Design Lions shortlists have been released.
Apart from the POWA campaign for Cyber, Grid's Loerie Grand Prix-winning Slow Lounge has made the Design shortlist. The Slow Lounge also won a Silver Pencil at the One Show Design in May.
South African entries shortlisted for Cannes Lions 2011
| Shortlist | Category | Title | Advertiser/client | Product/service | Entrant company |
|---|---|---|---|---|---|
| Cyber | F02 Viral Video | Waking up the Neighbourhood | POWA | Female Abuse Prevention | Ogilvy Jhb |
| Design | C04 Hospitality/Leisure | Slow - The Lounge for Extremely Busy People | British Airways/Comair | Business Class Flights | Grid Worldwide Branding & Design Johannesburg |
| Category | Total shortlisted entries | Total SA shortlisted | Percentage of SA finalists | 2010 comparison | Total winners | Total SA winners | SA percentage of winners | 2010 winners comparison |
|---|---|---|---|---|---|---|---|---|
| Direct | 204 | 6 | 2.94% | Same - 6 SA finalists in 2010 | 57 | 1 | 1.75% | Decline - 3 SA winners in 2010 |
| Promo & Activations | 175 | 1 | 0.57% | Decline - 2 SA finalists in 2010 | 55 | 1 | 1.18% | Increase - 0 SA winners in 2010 |
| PR | 105 | 1 | 0.95% | Same - 1 SA finalist in 2010 | 39 | 0 | 0 | 0 SA winners in 2010 |
| Outdoor | 426 | 7 | 1.64% | Decline - 22 SA finalists in 2010 | ||||
| Media | 222 | 6 | 2.70% | Increase - 3 SA finalists in 2010 | ||||
| Radio | 138 | 38 | 27.53% | Increase - 17 SA finalists in 2010 | ||||
| Press | 518 | 9 | 1.74% | Increase - 4 SA finalists in 2010 | ||||
| Cyber | 220 | 1 | 0.45% | Increase - 0 SA shortlisted in 2010 | ||||
| Design | 146 | 1 | 0.68% | Decline - 3 SA finalists in 2010 |
Both the Promo & Activation and the Direct Grands Prix went to Romania, the country's first-ever Grand Prix win. BV McCann Erickson Bucharest took the two Grands Prix for its 'American Rom' entry for Kandia Dulce.
Of the 2125 entries submitted in Promo & Activation, a 33% increase versus last year, 175 were shortlisted, from which 55 were selected as winners by the international jury led by Warren Brown, BMF creative founder. Along with the Grand Prix, a further five Gold, 17 Silver and 32 Bronze Lions were also awarded.
Of the 1858 entries submitted in Direct Lions category - an increase of 29% compared to 2010 - 204 went on to make the shortlist of which 10 Gold, 15 Silver and 31 Bronze Lions were awarded. Presiding over the Direct Lions jury was Alexander Schill, Serviceplan Group global chief creative officer and partner.
Now into its third year, the PR category received 819 entries, up 43% from last year. The jury, chaired by Dave Senay, Fleishman-Hillard president and CEO, shortlisted 105 and went on to award 10 Gold, 13 Silver and 15 Bronze Lions. The jury awarded the Grand Prix to Clemenger BBDO Melbourne, Australia for its entry for the National Australia Bank, 'Break Up', bringing the total number of winners to 39.
The Direct Agency of the Year award was won by Ogilvy Argentina, Buenos Aires.
Full sets of winners:
South African shortlists:
- Bizcommunity: [Cannes Lions 2011] First set of shortlists out
Full set of shortlists:
- Cyber: website and pdf
- Design: website and pdf
- Outdoor: website and pdf
- Media: website and pdf
- Radio: website and pdf
- Press: website and pdf
- Film Lions: to be announced Friday 24 June
- Titanium and Integrated Lions: to be announced Friday 24 June
- Film Craft Lions: to be announced Friday 24 June
- Creative Effectiveness Lions: to be announced Friday 24 June
- Grand Prix for Good: to be announced Saturday 25 June
Further winners will be announced:
- Tuesday night 21 June: Media, Radio, Outdoor
- Wednesday night 22 June: Press, Cyber, Design
- Saturday night 25 June: Film, Film Craft, Titanium and Integrated, Grand Prix for Good
Delegates attending the 58th Annual Cannes Lions International Festival of Creativity have already experienced seminars coming from goviral; imc² featuring musician Nick Jonas on the panel; Kraft Foods with author Malcolm Gladwell speaking; AOL with Arianna Huffington; SAWA and thenetworkone. Also on the programme were the dedicated Young Lions Masterclasses, which saw the likes of Paul Lavoie, TAXI chairman and co-founder, presenting to a packed audience, and workshops coming from Wunderman, Directory and more.
- Bizcommunity Special Section: Cannes Lions
- Bizcommunity Search: Showcase of SA's winning Cannes Lions work
- Bizcommunity Search: Cannes Lions
- Bizcommunity Twitter list: South Africans at Cannes Lions 2011
- Bizcommunity Twitterfall: South Africans at Cannes Lions 2011
- Bizcommunity Blog: South African judges at Cannes Lions 2011
- Bizcommunity Gallery: [Cannes Lions 2011] Winners at awards ceremonies
- Bizcommunity Gallery: [Cannes Lions 2011] Out and about at Cannes
- Official site: www.canneslions.com
- Google News Search: Cannes Lions
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- Twitter Search: cannes_lions OR canneslions OR "Cannes Lions" OR canneslions2011
- Facebook: Cannes Lions page
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![[Cannes Lions 2011] Silver for Joe Public, Bronze for Ogilvy Joburg](https://biz-file.com/c/1106/75298.jpg)
![[Cannes Lions 2011] Silver for Joe Public, Bronze for Ogilvy Joburg](https://biz-file.com/c/1106/75299.jpg)
![[Cannes Lions 2011] Silver for Joe Public, Bronze for Ogilvy Joburg](https://biz-file.com/c/1106/75300.jpg){kind=small}
Corrected at 10.21am on 21 June 2011.
Updated at 10.47am on 21 June 2011.
Updated at 11.27am on 21 June 2011.
Updated at 11.26am on 23 June 2011.
