#CannesLions2016: Creative Effectiveness Lions winners!
The 2016 Cannes Creative Effectiveness Lions award ceremony resulted in 13 awards in total
The Grand Prix went to Adam&Eve DDB London for their retail product 'Monty's Christmas' for client John Lewis.
“The winner epitomises the very best of creative effectiveness. It’s heartwarming work that uses creativity to drive exceptional results and profit growth,” said Lions Jury President, Andrew Robertson, CEO, BBDO.
View the full table of winning work below:
All the 2016 Creative Effectiveness Lions winners
| Title | Client | Product | Entrant Company | Country | Prize |
| A01 (Creative Effectiveness) | |||||
| MONTY'S CHRISTMAS | JOHN LEWIS | RETAIL | ADAM&EVEDDB London | UNITED KINGDOM | Grand Prix |
| INFREQUENT FLYERS | TIGERAIR | TRAVEL/TOURISM | McCANN MELBOURNE | AUSTRALIA | Silver Lion |
| THE WORLD'S TOUGHEST JOB | AMERICAN GREETINGS | AMERICAN GREETINGS | MULLENLOWE Boston | USA | Bronze Lion |
| SMELLCOME TO MANHOOD | OLD SPICE | MEN'S BODY CARE | WIEDEN+KENNEDY Portland | USA | Gold Lion |
| RABBIT RACE | MEDIA MARKT | MEDIA MARKT | OGILVY GERMANY Frankfurt | GERMANY | Silver Lion |
| MACITBETTER | McDONALD'S | BIG MAC | DDB Sydney | AUSTRALIA | Bronze Lion |
| UNDER ARMOUR I WILL WHAT I WANT | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA | Silver Lion |
| #MYFAMILYCAN | SPC ARDMONA | SPC PACKAGED FRUITS & VEGETABLES | LEO BURNETT MELBOURNE | AUSTRALIA | Bronze Lion |
| RAISING EYEBROWS AND SUBSCRIPTIONS | THE ECONOMIST | NEWSPAPER | PROXIMITY LONDON | UNITED KINGDOM | Gold Lion |
| MADDEN NFL 15 | EA SPORTS | MADDEN NFL 15 | HEAT San Francisco | USA | Bronze Lion |
| ARIEL - SHARE THE LOAD | PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai | INDIA | Bronze Lion |
| VF FAKKA | VODAFONE EGYPT | COMMUNICATION | J. WALTER THOMPSON CAIRO | EGYPT | Bronze Lion |
| CHRISTMAS IF FOR SHARING - 1914: A CHRISTMAS TRUCE | SAINSBURY'S | SUPERMARKET | AMVBBDO London | UNITED KINGDOM | Silver Lion |
Click here for a reminder of the Cannes Lions 2016 Creative Effectiveness Lions shortlist in full.
