#CannesLions2016: Print & Publishing Lions winners!
The Cannes Print & Publishing Lions award ceremony resulted in 217 awards in total, of which 16 went to South African agencies.
SA's Print & Publishing Cannes Lion haul
Native VML Johannesburg is responsible for a Gold Lion in the Public Health & Safety, Public Sector & Awareness Messages category for its Passop 'I am Muslim' campaign. OpenCo was awarded Bronze Lion in the same category for its Apartheid Museum Brand 'Protest, Police, Massacre, Mob' campaign. TBWA/Hunt/Lascaris Johannesburg is bringing home Silver Lions for its City Lodge Hotel Group Road Lodge 'Staff', 'Team' and 'Family' campaign, as well as its Flight Centre Student Flights 'Babe vs Mom', 'Dude vs Pensioner' and 'Makeup vs Meds' campaign - both in the Travel & Transport category. Ogilvy & Mather Cape Town is also bringing home a Bronze Lion for its Technically Dancing work for client Volkswagen South Africa in the 'Other Vehicles, Automotive Products & Services' category.
The Print & Publishing Grand Prix went to “McWhopper” for Burger King, by Y&R NZ. Jury President Joji Jacob, group executive creative director of DDB Group, said they chose the work because it had the ability to start the conversation and be the linchpin of a master campaign.
View the full table of winning work below:
All the 2016 Print & Publishing Lions winners
| Title | Client | Product | Entrant Company | Country | Prize |
| A01 (Savoury Foods) | |||||
| BABY | BEL | MINI BABYBEL | YOUNG & RUBICAM PARIS | FRANCE | Silver Lion Campaign |
| MILKMAN | BEL | MINI BABYBEL | YOUNG & RUBICAM PARIS | FRANCE | Silver Lion Campaign |
| FISH | BEL | MINI BABYBEL | YOUNG & RUBICAM PARIS | FRANCE | Silver Lion Campaign |
| CARDINAL | BEL | MINI BABYBEL | YOUNG & RUBICAM PARIS | FRANCE | Silver Lion Campaign |
| PUG | CHEZ OSCAR | INSTITUTIONAL | Y&R SÃO PAULO | BRAZIL | Bronze Lion Campaign |
| LABRADOR | CHEZ OSCAR | INSTITUTIONAL | Y&R SÃO PAULO | BRAZIL | Bronze Lion Campaign |
| MUTT | CHEZ OSCAR | INSTITUTIONAL | Y&R SÃO PAULO | BRAZIL | Bronze Lion Campaign |
| A02 (Sweet Foods & Snacks) | |||||
| "MOBY-DICK" | WRIGLEY | WRIGLEY'S SPEARMINT | BBDO GROUP GERMANY Dusseldorf | GERMANY | Silver Lion Campaign |
| "SHERLOCK HOLMES" | WRIGLEY | WRIGLEY'S SPEARMINT | BBDO GROUP GERMANY Dusseldorf | GERMANY | Silver Lion Campaign |
| "LITTLE RED RIDING HOOD" | WRIGLEY | WRIGLEY'S SPEARMINT | BBDO GROUP GERMANY Dusseldorf | GERMANY | Silver Lion Campaign |
| HUNGER TRAP 1 | MARS | SNICKERS | IMPACT BBDO Dubai | UNITED ARAB EMIRATES | Bronze Lion Campaign |
| HUNGER TRAP 2 | MARS | SNICKERS | IMPACT BBDO Dubai | UNITED ARAB EMIRATES | Bronze Lion Campaign |
| HUNGER TRAP 3 | MARS | SNICKERS | IMPACT BBDO Dubai | UNITED ARAB EMIRATES | Bronze Lion Campaign |
| SKATE PARK | FERRERO ROCHER, ARGENTINA | TIC TAC | LA COMUNIDAD Buenos Aires | ARGENTINA | Silver Lion Campaign |
| PINBALL | FERRERO ROCHER, ARGENTINA | TIC TAC | LA COMUNIDAD Buenos Aires | ARGENTINA | Silver Lion Campaign |
| ROLLER COASTER | FERRERO ROCHER, ARGENTINA | TIC TAC | LA COMUNIDAD Buenos Aires | ARGENTINA | Silver Lion Campaign |
| CHOCOLATE | FREDDO | INSTITUTIONAL | Y&R SÃO PAULO | BRAZIL | Gold Lion Campaign |
| MINT | FREDDO | INSTITUTIONAL | Y&R SÃO PAULO | BRAZIL | Gold Lion Campaign |
| STRAWBERRY | FREDDO | INSTITUTIONAL | Y&R SÃO PAULO | BRAZIL | Gold Lion Campaign |
| A03 (Alcoholic Drinks) | |||||
| DIMA | BCS BERGEDORFER BRAUGESELLSCHAFT MBH | BERGEDORFER BIER | JUNG von MATT Hamburg | GERMANY | Silver Lion Campaign |
| JANNIS | BCS BERGEDORFER BRAUGESELLSCHAFT MBH | BERGEDORFER BIER | JUNG von MATT Hamburg | GERMANY | Silver Lion Campaign |
| RENKE | BCS BERGEDORFER BRAUGESELLSCHAFT MBH | BERGEDORFER BIER | JUNG von MATT Hamburg | GERMANY | Silver Lion Campaign |
| FISHING | HUÜNEN | HUÜNEN | PROLAM Y&R Santiago | CHILE | Bronze Lion Campaign |
| SOCCER | HUÜNEN | HUÜNEN | PROLAM Y&R Santiago | CHILE | Bronze Lion Campaign |
| PAINTBALL | HUÜNEN | HUÜNEN | PROLAM Y&R Santiago | CHILE | Bronze Lion Campaign |
| A04 (Non-Alcoholic Drinks) | |||||
| "BREAKDANCE" | PEPSICO DEUTSCHLAND | PEPSI LIGHT | BBDO GROUP GERMANY Dusseldorf | GERMANY | Bronze Lion Campaign |
| "PARKOUR" | PEPSICO DEUTSCHLAND | PEPSI LIGHT | BBDO GROUP GERMANY Dusseldorf | GERMANY | Bronze Lion Campaign |
| "SKATEBOARD" | PEPSICO DEUTSCHLAND | PEPSI LIGHT | BBDO GROUP GERMANY Dusseldorf | GERMANY | Bronze Lion Campaign |
| MAN | DUTCH MILL CO. | ARABUS 3 IN 1 COFFEE | MONDAY Bangkok | THAILAND | Gold Lion Campaign |
| LADY | DUTCH MILL CO. | ARABUS 3 IN 1 COFFEE | MONDAY Bangkok | THAILAND | Gold Lion Campaign |
| OFFICE | DUTCH MILL CO. | ARABUS 3 IN 1 COFFEE | MONDAY Bangkok | THAILAND | Gold Lion Campaign |
| MANSION | CAFÉ CARIBE | CORP. CAFÉ CARIBE | PROLAM Y&R Santiago | CHILE | Bronze Lion Campaign |
| CHURCH | CAFÉ CARIBE | CORP. CAFÉ CARIBE | PROLAM Y&R Santiago | CHILE | Bronze Lion Campaign |
| RESTAURANT | CAFÉ CARIBE | CORP. CAFÉ CARIBE | PROLAM Y&R Santiago | CHILE | Bronze Lion Campaign |
| A06 (Toiletries) | |||||
| PENCIL | JOHNSON & JOHNSON | LISTERINE COOL MINT | J. WALTER THOMPSON London | UNITED KINGDOM | Bronze Lion Campaign |
| MONEY | JOHNSON & JOHNSON | LISTERINE COOL MINT | J. WALTER THOMPSON London | UNITED KINGDOM | Bronze Lion Campaign |
| KEYS | JOHNSON & JOHNSON | LISTERINE COOL MINT | J. WALTER THOMPSON London | UNITED KINGDOM | Bronze Lion Campaign |
| A07 (Healthcare & Pharmacy) | |||||
| WOOD | JOHNSON'S | BAND AID | DDB BRASIL São Paulo | BRAZIL | Bronze Lion Campaign |
| JEANS | JOHNSON'S | BAND AID | DDB BRASIL São Paulo | BRAZIL | Bronze Lion Campaign |
| BOX | BAYER | ASPIRIN/CAFIASPIRIN | ALMAPBBDO São Paulo | BRAZIL | Bronze Lion Campaign |
| BALD | BAYER | ASPIRIN/CAFIASPIRIN | ALMAPBBDO São Paulo | BRAZIL | Bronze Lion Campaign |
| A08 (Household Cleaning Products) | |||||
| FREE THE KIDS 1 | UNILEVER | PERSIL / OMO | MULLENLOWE GROUP London | UNITED KINGDOM | Silver Lion Campaign |
| FREE THE KIDS 2 | UNILEVER | PERSIL / OMO | MULLENLOWE GROUP London | UNITED KINGDOM | Silver Lion Campaign |
| FREE THE KIDS 3 | UNILEVER | PERSIL / OMO | MULLENLOWE GROUP London | UNITED KINGDOM | Silver Lion Campaign |
| A12 (Home Appliances & Furnishings) | |||||
| DAYBED | LIGNE ROSET | PRODUCT DESIGN | LES GAULOIS Puteaux | FRANCE | Silver Lion Campaign |
| PUMKIN | LIGNE ROSET | PRODUCT DESIGN | LES GAULOIS Puteaux | FRANCE | Silver Lion Campaign |
| MODERN SINCE : ANDY | LIGNE ROSET | PRODUCT DESIGN | LES GAULOIS Puteaux | FRANCE | Silver Lion Campaign |
| MODERN SINCE : ELYSÉE | LIGNE ROSET | PRODUCT DESIGN | LES GAULOIS Puteaux | FRANCE | Silver Lion Campaign |
| A13 (Consumer Electronics & Technology) | |||||
| BRUCE | IMYTEC | OFFICIAL DISTRIBUTOR OF CANON CAMERAS | OGILVY & MATHER JAPAN Tokyo | JAPAN | Silver Lion Campaign |
| CLOONEY | IMYTEC | OFFICIAL DISTRIBUTOR OF CANON CAMERAS | OGILVY & MATHER JAPAN Tokyo | JAPAN | Silver Lion Campaign |
| TILDA | IMYTEC | OFFICIAL DISTRIBUTOR OF CANON CAMERAS | OGILVY & MATHER JAPAN Tokyo | JAPAN | Silver Lion Campaign |
| COLORFUL | LEICA GALLERY SÃO PAULO | LEICA M-MONOCHROM | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL | Silver Lion Campaign |
| FUTURE | LEICA GALLERY SÃO PAULO | LEICA M-MONOCHROM | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL | Silver Lion Campaign |
| BLACK&WHITE | LEICA GALLERY SÃO PAULO | LEICA M-MONOCHROM | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL | Silver Lion Campaign |
| A14 (Cars ) | |||||
| ROBBERY | MERCEDES-BENZ ESPAÑA, | SMART, CAR | CONTRAPUNTO BBDO Madrid | SPAIN | Bronze Lion Campaign |
| FIRE | MERCEDES-BENZ ESPAÑA, | SMART, CAR | CONTRAPUNTO BBDO Madrid | SPAIN | Bronze Lion Campaign |
| EMERGENCY | MERCEDES-BENZ ESPAÑA, | SMART, CAR | CONTRAPUNTO BBDO Madrid | SPAIN | Bronze Lion Campaign |
| AIRBAG CYCLIST | VOLVO MÉXICO | PEDESTRIAN AIRBAG | GREY MÈXICO Mexico City | MEXICO | Bronze Lion Campaign |
| AIRBAG PEDESTRIAN | VOLVO MÉXICO | PEDESTRIAN AIRBAG | GREY MÈXICO Mexico City | MEXICO | Bronze Lion Campaign |
| AIRBAG RUNNER | VOLVO MÉXICO | PEDESTRIAN AIRBAG | GREY MÈXICO Mexico City | MEXICO | Bronze Lion Campaign |
| ROAD | MITSUBISHI MOTORS | L200 | AFRICA São Paulo | BRAZIL | Bronze Lion |
| A15 (Other Vehicles, Automotive Products & Services) | |||||
| TECHNICALLY DANCING | VOLKSWAGEN SOUTH AFRICA | VOLKSWAGEN GENUINE PARTS | OGILVY & MATHER CAPE TOWN | SOUTH AFRICA | Bronze Lion |
| DEER | GENERAL MOTORS | OPEL INTELLILUX | TAPSA | Y&R Madrid | SPAIN | Bronze Lion Campaign |
| WARTHOG | GENERAL MOTORS | OPEL INTELLILUX | TAPSA | Y&R Madrid | SPAIN | Bronze Lion Campaign |
| PEDESTRIAN | GENERAL MOTORS | OPEL INTELLILUX | TAPSA | Y&R Madrid | SPAIN | Bronze Lion Campaign |
| PAINTER | FIAT PROFESSIONAL | FIAT DUCATO | LEO BURNETT FRANKFURT | GERMANY | Silver Lion Campaign |
| LANDSCAPER | FIAT PROFESSIONAL | FIAT DUCATO | LEO BURNETT FRANKFURT | GERMANY | Silver Lion Campaign |
| MARKET MAN | FIAT PROFESSIONAL | FIAT DUCATO | LEO BURNETT FRANKFURT | GERMANY | Silver Lion Campaign |
| A16 (Retail & e-Commerce) | |||||
| VALENTINE'S DAY | INTERFLORA | FLOWER DELIVERY NETWORK | TAPSA | Y&R Madrid | SPAIN | Gold Lion Campaign |
| VACATION | INTERFLORA | FLOWER DELIVERY NETWORK | TAPSA | Y&R Madrid | SPAIN | Gold Lion Campaign |
| SEARCH HISTORY | INTERFLORA | FLOWER DELIVERY NETWORK | TAPSA | Y&R Madrid | SPAIN | Gold Lion Campaign |
| BRIDESMAID | INTERFLORA | FLOWER DELIVERY NETWORK | TAPSA | Y&R Madrid | SPAIN | Gold Lion Campaign |
| BED | IKEA - SAUDI ARABIA | IKEA SPECIAL OFFERS | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Gold Lion Campaign |
| LAMP | IKEA - SAUDI ARABIA | IKEA SPECIAL OFFERS | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Gold Lion Campaign |
| NIGHTSTAND | IKEA - SAUDI ARABIA | IKEA SPECIAL OFFERS | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Gold Lion Campaign |
| TABLE | IKEA - SAUDI ARABIA | IKEA SPECIAL OFFERS | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Gold Lion Campaign |
| A17 (Restaurants & Fast Food Chains) | |||||
| LOVING THE NIGHT 1 | McDONALD'S | CORPORATE | TBWA\THAILAND Bangkok | THAILAND | Bronze Lion Campaign |
| LOVING THE NIGHT 2 | McDONALD'S | CORPORATE | TBWA\THAILAND Bangkok | THAILAND | Bronze Lion Campaign |
| LOVING THE NIGHT 3 | McDONALD'S | CORPORATE | TBWA\THAILAND Bangkok | THAILAND | Bronze Lion Campaign |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND | Grand Prix |
| A18 (Travel & Transport) | |||||
| DOG | CITY OF BUENOS AIRES | PUBLIC BIKE SYSTEM OF BUENOS AIRES | THE COMMUNITY Miami | USA | Silver Lion Campaign |
| COFFEE | CITY OF BUENOS AIRES | PUBLIC BIKE SYSTEM OF BUENOS AIRES | THE COMMUNITY Miami | USA | Silver Lion Campaign |
| STAFF | CITY LODGE HOTEL GROUP | ROAD LODGE | TBWA\HUNT LASCARIS JOHANNESBURG | SOUTH AFRICA | Silver Lion Campaign |
| FAMILY | CITY LODGE HOTEL GROUP | ROAD LODGE | TBWA\HUNT LASCARIS JOHANNESBURG | SOUTH AFRICA | Silver Lion Campaign |
| TEAM | CITY LODGE HOTEL GROUP | ROAD LODGE | TBWA\HUNT LASCARIS JOHANNESBURG | SOUTH AFRICA | Silver Lion Campaign |
| BABE VS MOM | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT LASCARIS JOHANNESBURG | SOUTH AFRICA | Silver Lion Campaign |
| DUDE VS PENSIONER | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT LASCARIS JOHANNESBURG | SOUTH AFRICA | Silver Lion Campaign |
| MAKE-UP VS MEDS | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT LASCARIS JOHANNESBURG | SOUTH AFRICA | Silver Lion Campaign |
| A19 (Entertainment & Leisure) | |||||
| WAR | TATE | BP DISPLAYS AT TATE BRITAIN | GREY LONDON | UNITED KINGDOM | Bronze Lion Campaign |
| GAY | TATE | BP DISPLAYS AT TATE BRITAIN | GREY LONDON | UNITED KINGDOM | Bronze Lion Campaign |
| GRIEF | TATE | BP DISPLAYS AT TATE BRITAIN | GREY LONDON | UNITED KINGDOM | Bronze Lion Campaign |
| SELFIE (500 YEARS OF STORIES) | TATE | TATE BRITAIN | GREY LONDON | UNITED KINGDOM | Silver Lion |
| BED (500 YEARS OF STORIES) | TATE | TATE BRITAIN | GREY LONDON | UNITED KINGDOM | Bronze Lion |
| A20 (Media & Publications) | |||||
| MERKEL | JORNAL I | BI - WEEKEND SUPPLEMENT | Y&R LISBON | PORTUGAL | Silver Lion Campaign |
| OBAMA | JORNAL I | BI - WEEKEND SUPPLEMENT | Y&R LISBON | PORTUGAL | Silver Lion Campaign |
| POPE | JORNAL I | BI - WEEKEND SUPPLEMENT | Y&R LISBON | PORTUGAL | Silver Lion Campaign |
| PUTIN | JORNAL I | BI - WEEKEND SUPPLEMENT | Y&R LISBON | PORTUGAL | Silver Lion Campaign |
| GULLIVER | PENGUIN COMPANHIA DAS LETRAS | BOOKS | Y&R SÃO PAULO | BRAZIL | Gold Lion Campaign |
| SCARLET | PENGUIN COMPANHIA DAS LETRAS | BOOKS | Y&R SÃO PAULO | BRAZIL | Gold Lion Campaign |
| GATSBY | PENGUIN COMPANHIA DAS LETRAS | BOOKS | Y&R SÃO PAULO | BRAZIL | Gold Lion Campaign |
| DILMA | EL CRONISTA | EL CRONISTA | GREY ARGENTINA Buenos Aires | ARGENTINA | Silver Lion Campaign |
| TRUMP | EL CRONISTA | EL CRONISTA | GREY ARGENTINA Buenos Aires | ARGENTINA | Silver Lion Campaign |
| HILLARY | EL CRONISTA | EL CRONISTA | GREY ARGENTINA Buenos Aires | ARGENTINA | Silver Lion Campaign |
| A21 (Financial Products & Services) | |||||
| GERMANY/NETHERLANDS | VISA | VISA INFINITE | ALMAPBBDO São Paulo | BRAZIL | Silver Lion Campaign |
| SWEDEN/SWITZERLAND | VISA | VISA INFINITE | ALMAPBBDO São Paulo | BRAZIL | Silver Lion Campaign |
| A22 (Business Products & Services) | |||||
| CHARLES | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL | Gold Lion Campaign |
| ANGELA | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL | Gold Lion Campaign |
| FRANCIS | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL | Gold Lion Campaign |
| DALAI | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL | Gold Lion Campaign |
| SALAD | GETTY IMAGES | GETTY IMAGES | OGILVY & MATHER CHILE Santiago | CHILE | Silver Lion Campaign |
| PRODUCT | GETTY IMAGES | GETTY IMAGES | OGILVY & MATHER CHILE Santiago | CHILE | Silver Lion Campaign |
| EXECUTIVE | GETTY IMAGES | GETTY IMAGES | OGILVY & MATHER CHILE Santiago | CHILE | Silver Lion Campaign |
| A24 (Corporate Image & Sponsorship) | |||||
| NATURAL DISASTER | HARVEY NICHOLS | BIRMINGHAM RECRUITMENT | ADAM&EVEDDB London | UNITED KINGDOM | Bronze Lion Campaign |
| DIVORCE | HARVEY NICHOLS | BIRMINGHAM RECRUITMENT | ADAM&EVEDDB London | UNITED KINGDOM | Bronze Lion Campaign |
| PRISON | HARVEY NICHOLS | BIRMINGHAM RECRUITMENT | ADAM&EVEDDB London | UNITED KINGDOM | Bronze Lion Campaign |
| TURN ON | HARVEY NICHOLS | BIRMINGHAM RECRUITMENT | ADAM&EVEDDB London | UNITED KINGDOM | Bronze Lion Campaign |
| POVERTY | FORBES | FORBES | Y&R PRAGUE | CZECH REPUBLIC | Silver Lion Campaign |
| FORESTS | FORBES | FORBES | Y&R PRAGUE | CZECH REPUBLIC | Silver Lion Campaign |
| ANIMALS | FORBES | FORBES | Y&R PRAGUE | CZECH REPUBLIC | Silver Lion Campaign |
| A25 (Public Health & Safety, Public Sector & Awareness Messages) | |||||
| I AM AMERICAN | PASSOP | TBA | NATIVE VML Johannesburg | SOUTH AFRICA | Gold Lion Campaign |
| I AM BRITISH | PASSOP | TBA | NATIVE VML Johannesburg | SOUTH AFRICA | Gold Lion Campaign |
| I AM FRENCH | PASSOP | TBA | NATIVE VML Johannesburg | SOUTH AFRICA | Gold Lion Campaign |
| I AM GERMAN | PASSOP | TBA | NATIVE VML Johannesburg | SOUTH AFRICA | Gold Lion Campaign |
| I AM SOUTH AFRICAN | PASSOP | TBA | NATIVE VML Johannesburg | SOUTH AFRICA | Gold Lion Campaign |
| PROTEST | APARTHEID MUSEUM | BRAND | OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg | SOUTH AFRICA | Bronze Lion Campaign |
| POLICE | APARTHEID MUSEUM | BRAND | OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg | SOUTH AFRICA | Bronze Lion Campaign |
| MASSACRE | APARTHEID MUSEUM | BRAND | OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg | SOUTH AFRICA | Bronze Lion Campaign |
| MOB | APARTHEID MUSEUM | BRAND | OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg | SOUTH AFRICA | Bronze Lion Campaign |
| FLOAT | ABS-CBN FOUNDATION | ABS-CBN FOUNDATION | TBWA\SANTIAGO MANGADA PUNO Makati City | THE PHILIPPINES | Bronze Lion Campaign |
| BOAT | ABS-CBN FOUNDATION | ABS-CBN FOUNDATION | TBWA\SANTIAGO MANGADA PUNO Makati City | THE PHILIPPINES | Bronze Lion Campaign |
| PORTRAITS - GAZING | THAI HEALTH PROMOTION FOUNDATION | PUBLIC SERVICE | SAATCHI & SAATCHI Singapore | SINGAPORE | Bronze Lion Campaign |
| THINKING | THAI HEALTH PROMOTION FOUNDATION | PUBLIC SERVICE | SAATCHI & SAATCHI Singapore | SINGAPORE | Bronze Lion Campaign |
| SMILING | THAI HEALTH PROMOTION FOUNDATION | PUBLIC SERVICE | SAATCHI & SAATCHI Singapore | SINGAPORE | Bronze Lion Campaign |
| EIERKOCHERIN | FRAUENZENTRALE ZÜRICH | AWARENESS FOR SOCIETAL PROBLEM (WAGE INEQUALITY) | PUBLICIS COMMUNICATIONS SCHWEIZ Zürich | SWITZERLAND | Bronze Lion Campaign |
| FERNSEHERIN | FRAUENZENTRALE ZÜRICH | AWARENESS FOR SOCIETAL PROBLEM (WAGE INEQUALITY) | PUBLICIS COMMUNICATIONS SCHWEIZ Zürich | SWITZERLAND | Bronze Lion Campaign |
| MIXERIN | FRAUENZENTRALE ZÜRICH | AWARENESS FOR SOCIETAL PROBLEM (WAGE INEQUALITY) | PUBLICIS COMMUNICATIONS SCHWEIZ Zürich | SWITZERLAND | Bronze Lion Campaign |
| STAUBSAUGERIN | FRAUENZENTRALE ZÜRICH | AWARENESS FOR SOCIETAL PROBLEM (WAGE INEQUALITY) | PUBLICIS COMMUNICATIONS SCHWEIZ Zürich | SWITZERLAND | Bronze Lion Campaign |
| HANG GLIDER | UNHCR PRAGUE | UNHCR | Y&R PRAGUE | CZECH REPUBLIC | Bronze Lion Campaign |
| COAL TRAIN | UNHCR PRAGUE | UNHCR | Y&R PRAGUE | CZECH REPUBLIC | Bronze Lion Campaign |
| ELECTRIC POLE | UNHCR PRAGUE | UNHCR | Y&R PRAGUE | CZECH REPUBLIC | Bronze Lion Campaign |
| A26 (Charities & Appeals) | |||||
| HUNGARY | INTERNATIONAL AMNESTY | NGO | CONTRAPUNTO BBDO Madrid | SPAIN | Bronze Lion Campaign |
| EU | INTERNATIONAL AMNESTY | NGO | CONTRAPUNTO BBDO Madrid | SPAIN | Bronze Lion Campaign |
| PRISIONER | HOSPITAL SÃO PAULO - BANCO DE OLHOS | INSTITUTIONAL | Y&R SÃO PAULO | BRAZIL | Bronze Lion Campaign |
| EBOLA | HOSPITAL SÃO PAULO - BANCO DE OLHOS | INSTITUTIONAL | Y&R SÃO PAULO | BRAZIL | Bronze Lion Campaign |
| B01 (Use of Print & Publishing: Offline) | |||||
| PAPER GLASSES | SAVE THE CHILDREN AND SANTILLANA | CHILDREN EDUCATION | GREY MÈXICO Mexico City | MEXICO | Silver Lion |
| OPEL INTELLILUX | GENERAL MOTORS | OPEL INTELLILUX | TAPSA | Y&R Madrid | SPAIN | Bronze Lion |
| PARADISE HILL | IT'S NOT OK | DOMESTIC VIOLENCE AWARENESS | FCB NEW ZEALAND Auckland | NEW ZEALAND | Gold Lion |
| C01 (Original Print & Publishing: Content including Special or Limited Edition) | |||||
| SIMPLIFIED STORIES | ALZHEIMER LIGA VLAANDEREN | BOOKS FOR ALZHEIMER PATIENTS | DDB BRUSSELS | BELGIUM | Silver Lion |
| PARADISE HILL | IT'S NOT OK | DOMESTIC VIOLENCE AWARENESS | FCB NEW ZEALAND Auckland | NEW ZEALAND | Silver Lion |
| POLITIBOOKS | EL CIUDADANO | CORPORATE | PROLAM Y&R Santiago | CHILE | Bronze Lion |
| C02 (Original Print & Publishing: Covers including Special or Limited Edition) | |||||
| BILD WITHOUT IMAGES | BILD | BILD NEWSPAPER | VCCP Berlin | GERMANY | Bronze Lion |
| MEIN KAMPF – AGAINST RACISM | GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER | MEIN KAMPF – AGAINST RACISM | OGILVY GERMANY Frankfurt | GERMANY | Silver Lion |
| D01 (Copywriting) | |||||
| COLORFUL | LEICA GALLERY SÃO PAULO | LEICA M-MONOCHROM | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL | Gold Lion Campaign |
| FUTURE | LEICA GALLERY SÃO PAULO | LEICA M-MONOCHROM | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL | Gold Lion Campaign |
| BLACK&WHITE | LEICA GALLERY SÃO PAULO | LEICA M-MONOCHROM | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL | Gold Lion Campaign |
| GRIEF | TATE | BP DISPLAYS AT TATE BRITAIN | GREY LONDON | UNITED KINGDOM | Bronze Lion Campaign |
| SELFIE | TATE | BP DISPLAYS AT TATE BRITAIN | GREY LONDON | UNITED KINGDOM | Bronze Lion Campaign |
| BED | TATE | BP DISPLAYS AT TATE BRITAIN | GREY LONDON | UNITED KINGDOM | Bronze Lion Campaign |
| WAR (500 YEARS OF STORIES) | TATE | TATE BRITAIN | GREY LONDON | UNITED KINGDOM | Bronze Lion |
| GAY (500 YEARS OF STORIES) | TATE | TATE BRITAIN | GREY LONDON | UNITED KINGDOM | Bronze Lion |
| D02 (Art Direction) | |||||
| "MOBY-DICK" | WRIGLEY | WRIGLEY'S SPEARMINT | BBDO GROUP GERMANY Dusseldorf | GERMANY | Silver Lion Campaign |
| "SHERLOCK HOLMES" | WRIGLEY | WRIGLEY'S SPEARMINT | BBDO GROUP GERMANY Dusseldorf | GERMANY | Silver Lion Campaign |
| "LITTLE RED RIDING HOOD" | WRIGLEY | WRIGLEY'S SPEARMINT | BBDO GROUP GERMANY Dusseldorf | GERMANY | Silver Lion Campaign |
| LOVING THE NIGHT 1 | McDONALD'S | CORPORATE | TBWA\THAILAND Bangkok | THAILAND | Silver Lion Campaign |
| LOVING THE NIGHT 2 | McDONALD'S | CORPORATE | TBWA\THAILAND Bangkok | THAILAND | Silver Lion Campaign |
| LOVING THE NIGHT 3 | McDONALD'S | CORPORATE | TBWA\THAILAND Bangkok | THAILAND | Silver Lion Campaign |
| COLORFUL | LEICA GALLERY SÃO PAULO | LEICA M-MONOCHROM | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL | Bronze Lion Campaign |
| FUTURE | LEICA GALLERY SÃO PAULO | LEICA M-MONOCHROM | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL | Bronze Lion Campaign |
| BLACK&WHITE | LEICA GALLERY SÃO PAULO | LEICA M-MONOCHROM | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL | Bronze Lion Campaign |
| NUJOOM | QATAR ISLAMIC BANK | PUBLIC SAFETY AWARENESS | MEMAC OGILVY & MATHER Doha | QATAR | Bronze Lion Campaign |
| MAATAHA | QATAR ISLAMIC BANK | PUBLIC SAFETY AWARENESS | MEMAC OGILVY & MATHER Doha | QATAR | Bronze Lion Campaign |
| SHAMS | QATAR ISLAMIC BANK | PUBLIC SAFETY AWARENESS | MEMAC OGILVY & MATHER Doha | QATAR | Bronze Lion Campaign |
| CHARLES | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL | Silver Lion Campaign |
| POPE | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL | Silver Lion Campaign |
| BED | IKEA - SAUDI ARABIA | IKEA SPECIAL OFFERS | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Silver Lion Campaign |
| LAMP | IKEA - SAUDI ARABIA | IKEA SPECIAL OFFERS | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Silver Lion Campaign |
| NIGHTSTAND | IKEA - SAUDI ARABIA | IKEA SPECIAL OFFERS | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Silver Lion Campaign |
| TABLE | IKEA - SAUDI ARABIA | IKEA SPECIAL OFFERS | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Silver Lion Campaign |
| SQUID | UNILEVER (SUNLIGHT) | SUNLIGHT DISH WASHING DETERGENT | MULLENLOWE SINGAPORE | SINGAPORE | Bronze Lion Campaign |
| PIG | UNILEVER (SUNLIGHT) | SUNLIGHT DISH WASHING DETERGENT | MULLENLOWE SINGAPORE | SINGAPORE | Bronze Lion Campaign |
| DUCK | UNILEVER (SUNLIGHT) | SUNLIGHT DISH WASHING DETERGENT | MULLENLOWE SINGAPORE | SINGAPORE | Bronze Lion Campaign |
| CANCER | FORBES | FORBES | Y&R PRAGUE | CZECH REPUBLIC | Silver Lion Campaign |
| OCEANS | FORBES | FORBES | Y&R PRAGUE | CZECH REPUBLIC | Silver Lion Campaign |
| POVERTY | FORBES | FORBES | Y&R PRAGUE | CZECH REPUBLIC | Silver Lion Campaign |
| FORESTS | FORBES | FORBES | Y&R PRAGUE | CZECH REPUBLIC | Silver Lion Campaign |
| ANIMALS | FORBES | FORBES | Y&R PRAGUE | CZECH REPUBLIC | Silver Lion Campaign |
| HANG GLIDER | UNHCR PRAGUE | UNHCR | Y&R PRAGUE | CZECH REPUBLIC | Bronze Lion Campaign |
| COAL TRAIN | UNHCR PRAGUE | UNHCR | Y&R PRAGUE | CZECH REPUBLIC | Bronze Lion Campaign |
| ELECTRIC POLE | UNHCR PRAGUE | UNHCR | Y&R PRAGUE | CZECH REPUBLIC | Bronze Lion Campaign |
| D03 (Illustration) | |||||
| KIM | JORNAL I | BI - WEEKEND SUPPLEMENT | Y&R LISBON | PORTUGAL | Silver Lion Campaign |
| MERKEL | JORNAL I | BI - WEEKEND SUPPLEMENT | Y&R LISBON | PORTUGAL | Silver Lion Campaign |
| OBAMA | JORNAL I | BI - WEEKEND SUPPLEMENT | Y&R LISBON | PORTUGAL | Silver Lion Campaign |
| POPE | JORNAL I | BI - WEEKEND SUPPLEMENT | Y&R LISBON | PORTUGAL | Silver Lion Campaign |
| PUTIN | JORNAL I | BI - WEEKEND SUPPLEMENT | Y&R LISBON | PORTUGAL | Silver Lion Campaign |
| BABY | BEL | MINI BABYBEL | YOUNG & RUBICAM PARIS | FRANCE | Bronze Lion Campaign |
| MILKMAN | BEL | MINI BABYBEL | YOUNG & RUBICAM PARIS | FRANCE | Bronze Lion Campaign |
| FISH | BEL | MINI BABYBEL | YOUNG & RUBICAM PARIS | FRANCE | Bronze Lion Campaign |
| CARDINAL | BEL | MINI BABYBEL | YOUNG & RUBICAM PARIS | FRANCE | Bronze Lion Campaign |
| SKATE PARK | FERRERO ROCHER, ARGENTINA | TIC TAC | LA COMUNIDAD Buenos Aires | ARGENTINA | Silver Lion Campaign |
| PINBALL | FERRERO ROCHER, ARGENTINA | TIC TAC | LA COMUNIDAD Buenos Aires | ARGENTINA | Silver Lion Campaign |
| ROLLER COASTER | FERRERO ROCHER, ARGENTINA | TIC TAC | LA COMUNIDAD Buenos Aires | ARGENTINA | Silver Lion Campaign |
| DOG | CITY OF BUENOS AIRES | PUBLIC BIKE SYSTEM OF BUENOS AIRES | THE COMMUNITY Miami | USA | Silver Lion Campaign |
| COFFEE | CITY OF BUENOS AIRES | PUBLIC BIKE SYSTEM OF BUENOS AIRES | THE COMMUNITY Miami | USA | Silver Lion Campaign |
| MUSIC | CITY OF BUENOS AIRES | PUBLIC BIKE SYSTEM OF BUENOS AIRES | THE COMMUNITY Miami | USA | Silver Lion Campaign |
| D05 (Photography) | |||||
| CLOONEY | IMYTEC | OFFICIAL DISTRIBUTOR OF CANON CAMERAS | OGILVY & MATHER JAPAN Tokyo | JAPAN | Silver Lion |
| LOVING THE NIGHT 1 | McDONALD'S | CORPORATE | TBWA\THAILAND Bangkok | THAILAND | Silver Lion Campaign |
| LOVING THE NIGHT 2 | McDONALD'S | CORPORATE | TBWA\THAILAND Bangkok | THAILAND | Silver Lion Campaign |
| LOVING THE NIGHT 3 | McDONALD'S | CORPORATE | TBWA\THAILAND Bangkok | THAILAND | Silver Lion Campaign |
| NIGHT KILLS DAY - FISHERWOMAN | SLEEP APNOEA INDIA | NEUROLOGY SLEEP CENTRE - SLEEP CLINIC | J. WALTER THOMPSON INDIA New Delhi | INDIA | Bronze Lion Campaign |
| NIGHT KILLS DAY - MECHANIC | SLEEP APNOEA INDIA | NEUROLOGY SLEEP CENTRE - SLEEP CLINIC | J. WALTER THOMPSON INDIA New Delhi | INDIA | Bronze Lion Campaign |
| NIGHT KILLS DAY - MILKMAN | SLEEP APNOEA INDIA | NEUROLOGY SLEEP CENTRE - SLEEP CLINIC | J. WALTER THOMPSON INDIA New Delhi | INDIA | Bronze Lion Campaign |
| MOHMMAD | AMNISTIA | AMNISTIA | PROLAM Y&R Santiago | CHILE | Silver Lion Campaign |
| SAYID | AMNISTIA | AMNISTIA | PROLAM Y&R Santiago | CHILE | Silver Lion Campaign |
| AHMED | AMNISTIA | AMNISTIA | PROLAM Y&R Santiago | CHILE | Silver Lion Campaign |
| CHOCOLATE | FREDDO | INSTITUTIONAL | Y&R SÃO PAULO | BRAZIL | Silver Lion Campaign |
| MINT | FREDDO | INSTITUTIONAL | Y&R SÃO PAULO | BRAZIL | Silver Lion Campaign |
| STRAWBERRY | FREDDO | INSTITUTIONAL | Y&R SÃO PAULO | BRAZIL | Silver Lion Campaign |
Click here for a reminder of the Cannes Lions 2016 Print & Publishing Lions shortlist in full.
