Sweden, Columbia and China top of the Young Lions PR competition
The jury consisted of David Fine, Global Creative Strategist, Edelman; Joe Benarroch, Head of International Ads, Corporate Communications, Facebook; and Steve Barrett, Editor-in-Chief, PR Week US.
The competition asked the 18 international teams to create an online campaign to fit the brief given by Greenpeace, a leading international non-governmental organisation that works for environmental conservation and the preservation of endangered species.
The winning team will be honoured and awarded during the Media, PR, Outdoor, Creative Effectiveness and Glass Lions Awards Ceremony taking place this evening, Tuesday, 23 June. They will also receive a medal and complimentary registration to the 2016 Cannes Lions International Festival of Creativity.
Gold Medal: SWEDEN
Joseph Borenstein, PR Consultant, Cohn & Wolfe
Linnéa Rinäs, PR Consultant, Cohn & Wolfe
Silver Medal: COLOMBIA
David Gomez, Creative, Ogilvy & Mather Colombia
Juan Alba, Communications Copywriter, Ogilvy & Mather Colombia
Bronze Medal: CHINA
Hsin Chi Tsao, Creative art, J. Walter Thompson Always
Xiao Yi Yu, Creative Copy Writer, J. Walter Thompson Always
The Young Lions Competitions are supported by ICCO, Adobe, Eyeka, Getty Images, GoPro, Ketchum, Ogilvy & Mather, Virool, Wacom and We Transfer.