Master the email and you'll master writing

By following a few simple rules you can dramatically improve your emails. And, with practice, it can set you on the path to being a much better writer.

Use double line spacing

• Double line spacing lets your copy breathe.
  
• It says read me.
  
• It's not hard work.
  
• It also helps you clarify your thoughts.
  
• It stops you from writing long rambling sentences and paragraphs.
  
• And makes your email shorter, more concise and more informative.

Write in a headline style

• When you write sentences, write them as you would a headline.
  
• Telegraph your message to your reader.
  
• If you have a lot to say in an email, make notes first.
  
• You can make a list of bullet points and then put them all together.
  
• Always edit.
  
• You'll find all great writers were good editors of their own work.

Write in clear, simple English

Don't write business emails in a stuffy business tone. Write in plain English.

• Use short words, short sentences and short paragraphs.
  
• The best way to write, is as you speak.
  
• Read your email out loud.
  
• You'll find if it doesn't sound right, it isn't right.

Speaking with one voice

Imagine if you were in a choir and everyone was singing from a different hymn sheet. That's what most companies are doing when everyone writes in different styles and tones.

Have a consistent style and tone across a company, and you'll have a much stronger voice and a much stronger company.