Loeries

#Loeries2025 Night 2 | All the winners

VML Birdwatching at the Loeries | Episode 5: Building a country's brand

Danette Breitenbach

VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity

Danette Breitenbach

VML Birdwatching at The Loeries | Episode 3: More than an awards show

Danette Breitenbach

#Loeries2025 Night 1 | All the winners

More...

IMC Confrerence

#NedbankIMC2025 | Dr Gillian Hammah's 7 steps to integrating AI in your business

Karabo Ledwaba

Brands are showing up, consumers expect them to

Danette Breitenbach

Build for the long-term, responsibly

Danette Breitenbach

More...

BizTrendsTV

RAPT BizTrendsTV: Nicole Adriaans: The future workplace

Subscribe & Follow

Advertise your job vacancies

Jobs

Activities/Skypark Operator Hartbeespoort
Maintenance Operator Hartbeespoort
Customer Services/Operations Johannesburg
Student recruitment Advisor Centurion
Copywriter Cape Town
Social Media Specialist Johannesburg
Senior Shopper Marketing Manager Cape Town
Traffic Manager Johannesburg
Learning Designer Cape Town
Reception / Administrative Assistant Johannesburg

More jobs Submit a job Open account

Footwear Trading uses digital ad screens in malls

Static skyscrapers and icons, coupled with digital ad screens, have been used to great effect for Footwear Trading in Cresta, Eastgate, Menlyn, Gateway and Sandton City shopping malls, as it extends its awareness beyond the retail store boundaries on a four-month campaign for its sub brands, Diesel, Skechers and Levi's.

14 May 2012

Footwear Trading uses digital ad screens in malls

click to enlarge

Unlimited's subsidiary, Primall Media, offers advertisers one 46-inch HD screen in the case of the ad screen or two 46-inch HD screens stacked on top of one another in the form of the skyscraper.

"While it's important to maintain top of mind awareness through long term media exposure within the shopping mall environment," says Primall Media's Lee Curtis. "These platforms give brands a voice within busy shopping malls in a space that is relevant and to consumers who are in a buying frame of mind. It is important to rotate the creative message, keeping the communication fresh and compelling."