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Marketing & MediaFrom billboard banner to school bag: Turning waste into opportunity
Go Big Media 12 Oct 2026

In a short space of time, + 7100 SA marketers, creatives and media professionals uploaded profiles - adding to the 49 000 personal accounts which have been accumulating over the past two years. We've also had 2916 new newsletter subscribers last week. In addition, quietly, we have amassed an audience close to 70 000 on Mxit.
This is the beginning of a substantial investment in marketing and new products and additional channels for Bizcommunity for 2011, the year of our 10th birthday, which focuses on users and clients. New skills are being brought on board and interesting partnerships formed in order to sustain all of this.
Nevertheless, our commitment to quality and varied journalism remains.
Thank you for all your loyal support.
Simone Puterman (@SimoneBiz)
Managing editor
Originally published as the Marketing & Media | South Africa editorial column on 30 May 2011.
