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Marketing & Media#AfricaMonth: The Case for Africanising AI in public relations
Phozisa Mkele 20 May 2026



Marketing & MediaEx-TikTok and L’Oréal Luxe CMO Deshnie Govender launches culture Studio 545
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A key objective of the award is to pay tribute to leaders in the workplace who have the courage and foresight to identify and maintain direction and focus on guiding companies, departments and staff.
Eunice Maluleke, head of MTN SA Foundation, says: "We would like to play a leading role in acknowledging and celebrating leadership excellence in South Africa. Our role is to honour sound workplace leadership and to find role models for our country.
Other sponsors include Arthur Kaplan Jewellers, the Blue Train, die Kunshuis Clanwilliam, Europcar and Jaguar South Africa. Nomination forms are available from www.bossoftheyearaward.co.za.