Sony kicks off new era with skinny little TV

The 11-inch "XEL-1," which Sony calls the world's first such device, will sell for 200,000 yen (US$1,736). There is no North American release date planned at this time, Sony spokesperson Greg Belloni told TechNewsWorld.

"The addition of OLED TVs will provide customers with unparalleled thinness combined with superb image quality," Sony said. "Going forward, Sony will progressively develop its OLED TV business, positioning it alongside Bravia with the aim of expanding its overall TV business."

The Bravia is Sony's line of liquid crystal display (LCD) TVs. Production of the new organic panel began last month, Sony said.

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