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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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RedCube wins Sissy Boy account
RedCube Agency, the two year old Brand PR agency, has won the Sissy Boy PR account.
The agency will amplify the controversial and risqué advertising campaigns that Sissy Boy is famous for using both publicity and tactical activities, as well as manage the brand's product placement requirements within the media.
