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When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Monteith's appoints Saatchi & Saatchi
Saatchi & Saatchi Australia has been appointed to handle Monteith's business following a competitive pitch process held at the end of last year. Drinkworks' first assignment for Saatchi & Saatchi is to reaffirm Monteith's Cider position as the premium cider brand in Australia.
