When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Meadowsweet appoints Rock Paper Scissors
Meadowsweet has appointed full-service creative PR agency Rock Paper Scissors. Meadowsweet is the producer of the best quality 100% natural and Paraben-free body care products that invigorate mentally, physically, emotionally and spiritually. The company has engaged the PR agency's Copywriting and Media Relations services as it prepares to reposition itself.
