Total Media "Beats the Break" with Parmalat and NOFSA

Parmalat South Africa has appointed specialist agency Total Media to assist them in their support of the National Osteoporosis Foundation of South Africa in an effort to highlight the silent disease known as osteoporosis. Total Media will be responsible for handling the public relations on behalf of Parmalat South Africa for this specific awareness campaign and will kickoff the campaign with a “Beat the Break” skipathon aimed at encouraging school going learners to eat and drink calcium rich foods, to assist in preventing the onset of osteoporosis in later life.