VML Birdwatching at the Loeries | Episode 5: Building a country's brand
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VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
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VML Birdwatching at The Loeries | Episode 3: More than an awards show
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Brands are showing up, consumers expect them to
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Build for the long-term, responsibly
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Arnica account for The Letter Corporation
The Letter Corporation (TLC), washroom-advertising division of Primedia Unlimited, has been commissioned by Galaxy Media on behalf of Pharma Natura to promote Arnica Gel in Cape Town and Johannesburg Planet Fitness gym washrooms for two months.
A call-to-action encourages product purchase via a competition with the entry form on the packaging. The prize - an exotic trip for two to Tour de France!
