PODatGREY appointed to turn shoppers into buyers for Procter & Gamble

PODatGREY were selected in a four-way pitch this week to become the shopper-marketing agency for Procter & Gamble in South Africa.

PODatGREY, the brand engagement offering at Grey, will provide multinational P&G with a full service from strategy, creative, through to execution and implementation. PODatGREY will also draw on the experience of their EMEA colleagues at G2.

PODatGREY brings to the table the rare quality of ‘disciplined creativity', energy, youth and a host of industry experience.