When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Interflora reappoints Altersage
After a successful campaign in 2008, Interflora has reappointed AlterSage as their online marketing partner for 2009. AlterSage will continue to provide online results for Interflora by maintaining their search engine optimisation and pay per click advertising campaigns.
