TLC has negotiated a deal with Mark Cross of Ackermans, signing the advertising rights for 230 stores and over 1 000 frames in the clothing chain's fitting rooms across South Africa.
According to Brett Tucker, TLC's National Sales Manager, Ackermans is the second Fashion Frame holding to be signed by the Primedia Unlimited subsidiary. The Ackemans deal was prompted by the success TLC's JET Stores Fitting Room network, which was commissioned in October 2006.
Although fitting room advertising is new to the South African media landscape, it has taken the market by storm over the past three years.
The JET space has been fully sold out since its inception and through this success, will hopefully be extended to include the Jetmart holding in 2010.
