Marketing & Media South Africa

Everlytic Insights

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

Advertise your job vacancies

Jobs

Roll Collator Operator Johannesburg
DTP Operator Durban
Personal Portfolio Consultant JHB East Rand
Print Estimator Midrand
Senior Event Stylist Johannesburg
Production Manager Randburg

More jobs Submit a job Open account

New appointments

Boundless appoints Fran Luckin as global co-chief creative officer

Kagiso Connect appoints new strategic digital growth and revenue partner

Megapro appoints general manager for rugby

Megapro appoints industry leader Brad Guymer as general manager for rugby

More...Submit a person

Multimedia

All Galleries Audios Videos

Creative Circle Best of the Year Awards 2025

Creative Circle Best of the Year Awards 2025

#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

MANZI Water

Source:

Archbishop Thabo Makgoba calls for tighter controls on gambling adsKarabo Ledwaba

160over90 was tasked with helping Visa and Marriott Bonvoy celebrate another successful year of both brands’ NFL partnerships. Source: 160over90

Publicis Groupe makes a bold play in sports marketing

Source:

2026 applications open for MTN’s Pan-African journalism programme

KitKat launched a tracker for consumers to find the stolen chocolates. Source: KitKat.

When supply chains fail, brands speak: The KitKat theft case studyErnst van Biljon and Helen McIntee-Carlisle

PROMOTED

Why relevance, not reach, is the real driver of email performance

Why relevance, not reach, is the real driver of email performanceCristelle Snyman, Everlytic

OpenAI’s CMO resigns for health reasons

OpenAI’s CMO resigns for health reasonsKarabo Ledwaba

Netflix produced a documentary on the dating site. Source: Tudum.

Ashley Madison sheds “affair site” label in major rebrandKarabo Ledwaba

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

#Orchids&Onions: Metropolitan brings the drama, Subaru boresBrendan Seery

Oratile Papo explains what four years of running a social media agency actually taught her (Image source: © 123rf )

Social media is not a vending machine, it’s a relationshipOratile Papo

Nutella floating around Artemis II. Source: YouTube.

WATCH | Nutella goes viral after unexpected appearance on NASA mission

Research consultancy Scopen has turned gratitude into action with the launch of a new bursary initiative linked to its flagship Agency Scope study in South Africa. Pictured: Khensani Nobanda CMO Nedbank, Omolemo Sehole bursary recipient, Johanna McDowell Scopenn Africa partner, Cesar Vacchiano CEO Scopen global (Image supplied)

Scopen Africa awards R90,000 inaugural bursaries

New brand advisory firm breaks from traditional PR model

MultiChoice incentivises Showmax users to switch to DStv Stream

MultiChoice incentivises Showmax users to switch to DStv Stream

The Animation School is shortlisted for three student films at the New York Festivals Television and Film Awards (Image supplied)

New York Film Awards: SA school shortlisted

Agency of experts acquires bass player

Agency of experts acquires bass playerBoundless

Bizcommunity repositions for the future

Bizcommunity repositions for the futureBizcommunity.com

Source:

Spotify releases new ad formats

Smollan launches unified retail tech unit

Smollan launches unified retail tech unit

160over90 was tasked with helping Visa and Marriott Bonvoy celebrate another successful year of both brands’ NFL partnerships. Source: 160over90

Publicis Groupe makes a bold play in sports marketing

6 hours

Dr Danny Tong headlines new episode of We South African Podcast

Dr Danny Tong headlines new episode of We South African Podcast

7 hours

Company news

More company news | Submit

White Star launches new TVC: The heartbeat of South African kitchens

OnPoint PR White Star launches new TVC: The heartbeat of South African kitchens

6 hours

OFM celebrates strong start to 2026

OFM Radio OFM celebrates strong start to 2026

7 hours

Why businesses are rethinking their CMS investments in 2026

Bluegrass Digital Why businesses are rethinking their CMS investments in 2026

7 hours

Your consumer isn’t who you think they are right now

eatbigfish Your consumer isn’t who you think they are right now

8 hours

Consumers are loyal to benefits, not brands

Caxton Media Consumers are loyal to benefits, not brands

8 hours

Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

1 day

Carlpool with Kfm 94.5: A welcome lift amid rising petrol prices

Primedia Broadcasting Carlpool with Kfm 94.5: A welcome lift amid rising petrol prices

1 day

The Real Homemakers of South Africa: Unsung heroes who turn houses into homes

OnPoint PR The Real Homemakers of South Africa: Unsung heroes who turn houses into homes

2 Apr 2026

Multi-Media wins Best Sound Design at the Naledi Theatre Awards

Howard Audio Multi-Media wins Best Sound Design at the Naledi Theatre Awards

2 Apr 2026

Gagasi FM unveils exciting new line-up

Gagasi FM Gagasi FM unveils exciting new line-up

2 Apr 2026

AI projects are failing at alarming rates, and the problem started long before AI

PBPR AI projects are failing at alarming rates, and the problem started long before AI

2 Apr 2026

More news

Source:

2026 applications open for MTN’s Pan-African journalism programme

9 hours

KitKat launched a tracker for consumers to find the stolen chocolates. Source: KitKat.

When supply chains fail, brands speak: The KitKat theft case study

Ernst van Biljon and Helen McIntee-Carlisle 10 hours

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

Brendan Seery 1 day

Oratile Papo explains what four years of running a social media agency actually taught her (Image source: © 123rf )

Social media is not a vending machine, it’s a relationship

Oratile Papo 1 day

Nutella floating around Artemis II. Source: YouTube.

WATCH | Nutella goes viral after unexpected appearance on NASA mission

1 day

Research consultancy Scopen has turned gratitude into action with the launch of a new bursary initiative linked to its flagship Agency Scope study in South Africa. Pictured: Khensani Nobanda CMO Nedbank, Omolemo Sehole bursary recipient, Johanna McDowell Scopenn Africa partner, Cesar Vacchiano CEO Scopen global (Image supplied)

Scopen Africa awards R90,000 inaugural bursaries

1 day

OpenAI’s CMO resigns for health reasons

OpenAI’s CMO resigns for health reasons

Karabo Ledwaba 1 day

Netflix produced a documentary on the dating site. Source: Tudum.

Ashley Madison sheds “affair site” label in major rebrand

Karabo Ledwaba 1 day

Image source: DC Studio from

Draft AI policy approved for publication for public comment

2 Apr 2026

Africa news

Source:

2026 applications open for MTN’s Pan-African journalism programme

9 hours

Source:

All the International Tourism Film Festival Africa finalists

2 Apr 2026

The Animation School is shortlisted for three student films at the New York Festivals Television and Film Awards (Image supplied)

New York Film Awards: SA school shortlisted

2 Apr 2026

Bizcommunity repositions for the future

Bizcommunity repositions for the future

Bizcommunity.com 1 Apr 2026

All the International Tourism Film Festival Africa finalists

2 Apr 2026

Climate risk: A reputation test most organisations are failing

Tshepo Sefotlhelo 2 Apr 2026

New brand advisory firm breaks from traditional PR model

2 Apr 2026

MultiChoice incentivises Showmax users to switch to DStv Stream

2 Apr 2026

New York Film Awards: SA school shortlisted

2 Apr 2026

Agency of experts acquires bass player

Boundless 1 Apr 2026

Back to basics: The retail fundamentals that drive real outcomes

Olav Westphal, Vicinity Media 1 Apr 2026

Let's do Biz