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Marketing & Media South Africa

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#BizTrends2018: 18 trends for 2018

Louise Marsland

Bizcommunity.com's 18 trends for 2018 from BizTrends2018 trend analyst, curator and editor, Louise Marsland...read
 
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An end to mediocrity
An end to mediocrity

Lwazi Piti

Are South African communication consultants ready to embrace well-deserved criticism before the emergence of no-collar consultants?...read
Myth busted: The mass market is too literal to understand conceptual advertising
Myth busted: The mass market is too literal to understand conceptual advertising

Ben Shapiro

You just have to watch any TV channel traditionally associated with the mass market to see exactly what the dominant logic for communicating with them is. Ben Shapiro lists three overarching assumptions...read
What business is Castle Lite in?
What business is Castle Lite in?

Bogosi Motshegwa

Bogosi Motshegwa writes how Castle Lite has proved that one can build a brand thinking from the periphery...read
Advertising
Advertising Week looking to expand to Africa
NEWSWATCH: Following Advertising Week's announcement last year of its expansion into new territories, the annual American-based festival is planning to host an event in South Africa next year... read
Branding
Big brands ripping off street art is not cool: why illegal graffiti should be protected by copyright

Enrico Bonadio

When street artist Jason "Revok" Williams sprayed his trademark chevrons on a handball court in Brooklyn, he probably didn't imagine he would end up in a legal fight with a high-street fashion giant for breach of copyright... read
Digital
Red iPhone 8 arrives, LG G7 ThinQ images leaked

Ilse van den Berg

NEWSWATCH: Friday, 13 April 2018, will see the arrival of Apple's iPhone 8 and iPhone 8 Plus in a red finish in select countries; and images of LG's upcoming flagship, the G7 ThinQ, have been leaked... read
AR technology brings dinosaurs to life with the new BK Dino Cards

Issued By The Jupiter Drawing Room Cape Town

What do a tyrannosaurus, stegosaurus, gallimimus and ceratosaurus have in common? They all feature on the new BK Dino Cards which launched at Burger King South Africa this month... read
Will business feel the after-effects of FB's data breach?

Gil Sperling

Gil Sperling, CTO of Facebook marketing partner, Popimedia comments on Facebook's data breach and what it means for advertisers?... read
Entrepreneurship
Africa Rising 4.0 startup incubation programme launched
The Tshimologong Precinct together with JP Morgan will be hosting Africa Rising 4.0, a startup incubation programme aimed at powering digital entrepreneurship and early-stage startup growth... read
Marketing
It's time you start marketing like an investor

Sylvia Schutte

Businesses often take a haphazard approach to marketing but would they do this with a long-term investment portfolio? Definitely not, so why treat marketing with such a cavalier attitude?... read
Mobile
MMA SA's new country director to showcase mobile's impact on business results in 2018

Issued By Mobile Marketing Association

The Mobile Marketing Association South Africa (MMA SA) has a new country drector who is committed to showing how effective mobile can be on delivering business results for brands... read
Online Media
BusinessTech is the top business publication in South Africa

Issued By MyBroadband

BusinessTech has topped the IAB's South African Business Publication Rankings for March 2018, thanks to its impressive growth in recent months... read
OOH
Builders Warehouse books Oasis Digital Platform

Issued By Oasis Digital Networks

Oasis has its first booking from the Massmart group on its digital platform, for Builders Warehouse... read
Research
BMi Research in partnership with BlackCurve brings price management solution to South Africa

Issued By BMi Research

One of the greatest challenges facing today's online retailers is accurate pricing. In fact, it's such a business-critical activity that getting it right - provided the data and pricing are accurate - is more than likely to result in an increase in sales and ultimately profits... read
Roots 2019 survey set to release 'powerful insights'
There is much anticipation around what the latest findings from the updated Roots questionnaire will reveal, particularly around digital trends, when the data is released in early 2019... read
Social Media
OLX joins the millionaires club on social media

Issued By OLX

OLX South Africa's combined social media following crossed the million mark. The milestone goes to show the success of the world's leading marketplace in establishing its relevance to South Africans... read
TV
eNCA to broadcast Winnie documentary

Issued By e.tv

This illuminating work brings fresh perspective and insight into the life of anti-apartheid activist and human rights advocate Nomzamo Winnie Madikizela-Mandela. The documentary will premiere on eNCA on Wednesday, 11 April... read
One Show Awards
#OneShow2018: Grace Dawson's judging pick of the day
Grace Dawson explains why she is thoroughly impressed by the efforts of Hamburg's Jung von Matt AG and the creation of BVG x Adidas Originals EQT Berlin in this #OneShow2018 judging pick of the day... read
International
Corinna Falusi announced as LIA's first female jury president for Digital
LIA announces its list of jury presidents and reveals that Corinna Falusi has been selected as the first female jury president for Digital... read
Quotes
Charles Baudelaire
"Nothing can be done except little by little."

More quotes  Submit a Quote
Twitter
socialmedia2day
@socialmedia2day
With more people utilizing smart home devices, its time for brands to consider the opportunities of voice UI... https://t.co/cUR6PwDzWs
adage
@adage
RT @jeffmjenkins: Be disruptive or be extinct. It's your choice as a marketer. https://t.co/llUrTAo3Mc
matthewarnold
@matthewarnold
Nothing surprising but some solid statistics > State of Digital Advertising 2018 via @Clare_Traf https://t.co/fQFsDmy2Lb
pepemarais
@pepemarais
What's the point of Advertising that doesn't create talkability? It's time to beautify media spaces with beautiful... https://t.co/Oi9FG3SNyB
More tweets  Follow

New business

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Jobs offered
Senior Research Executive - Johannesburg
Are you a senior quantitative or qualitative researcher, and eager to join the coolest team in the world? Columinate is hiring! Read more >>

Digital Designer - Johannesburg
Leading B2B agency is looking for a creative, dynamic, energetic digital designer. Excellent hands-on working knowledge and experience with Adobe CC software, HTML coding, Wordpress and Bootstrap is required. Read more >>


New events to diarise
Photography in practice short course
Vega School - 17 May 2018 to 7 Jun 2018, Pretoria | 23 Jun 2018 to 14 Jul 2018, Cape Town | 23 Jun 2018 to 14 Jul 2018, Durban | 23 Jun 2018 to 21 Jul 2018, Johannesburg | 18 Aug 2018 to 8 Sep 2018, Cape Town | 18 Aug 2018 to 8 Sep 2018, Durban | 18 Aug 2018 to 8 Sep 2018, Pretoria | 18 Aug 2018 to 15 Sep 2018, Johannesburg


Video for the photographer short course
Vega School - 22 Sep 2018 to 17 Nov 2018, Johannesburg


Web Design Essentials
Multidimensions - 11 Apr 2018 to 13 Apr 2018, Cape Town


Customer Journey Mapping JAM Session
Brandlove - 13 Apr 2018, Cape Town


Folio: Eddie & Ozzie Awards adds new categories
Audrey D'Angelo dies at age 87
LIA is now open for entries
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