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Marketing & Media South Africa

SABC: Silence of the hams

Ed Herbst looks at the SABC and how he reckons it has systematically silenced or ignored those it deems are either critical of government and/or those calling the government to account for its actions.

Louise Marsland comments on the importance of telling the truth in PR, marketing, advertising and other areas of interaction between brands and consumers, and Carla Enslin looks at collaborative brand building and striving towards higher goals, while Chanel Mackay has some views on getting the right media planning mix for business performance.

PS Take a look at the latest ads in the Ornico ad showcase.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news and event invitations to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Today's top stories


SABC silences church and other voices
[Ed Herbst] 'We in the churches deeply regret that certain clergy have ganged up against the public protector in the name of the church. They have done so without adequate knowledge of her reports and their intervention only serves to undermine the fight against corruption.' - Anglican Archbishop Thabo Makgoba, 18 March 2014. Read more >>

Telling the truth

Louise Marsland

'Truth.' This was the immediate prediction from South African communications specialist, Ruth Golembo, when I asked her for one key trend prediction for 2014.

Read more >>

Collaborative brand building: Striving towards higher goals

Carla Enslin

It may not be a stunning revelation that for humanity, the need to compete is regarded as natural - but only as natural as the need to cooperate. These two driving forces and the interaction between them are central to human nature and as certainly of brand nature.

Read more >>

Getting the right media planning mix for business performance

Chanel Mackay

Digital media planning is an art and a science, an arcane discipline that relies on gut instinct, hard numbers, and perhaps, most importantly, a lot of patience and hard work.

Read more >>


Marketing
Low-income consumers - key insights for marketers

Issued by Knowledge Resources

Do you want to grow your market share by tapping into the market potential of low-income consumers, but finding it extremely challenging? Then attend this unique event and get the latest insights on how to succeed at the BoP. Read more >>




CRM
Easy tips and tricks to supercharge your CRM efforts

Jack Peterson

As South African businesses create more personalised services, many do not realise that frontline staff, especially those addressing customer enquiries directly are some of the best ways to maintain great CRM. Read more >>

Digital
MTN launches Photo-Ball at K-Day
At the K-day festival, celebrating its 20th birthday, MTN will launch the Photo-Ball in South Africa. Read more >>

GraphicMail and World Design Capital 2014 bring design into the digital arena

Issued by GraphicMail

The global ESP has teamed up with World Design Capital, Cape Town 2014, as mobile, social and email marketing company for its digital communications for events, updates and newsletters. Read more >>

The shift to viewable impressions

Issued by Sizmek

Sizmek's US Product Marketing Manager Sean Wagner, discusses how viewability provides insights into the visibility of an ad to help improve efficiency in ad planning and serving. Read more >>

Exhibitions
Scan Display reports on global retail and expo trends

Issued by Scan Display

The extensive use of fabrics on walls and ceilings of exhibition spaces - to hide the infrastructure of modular systems and to give the illusion of a custom-built space - is a major contemporary trend in exhibition spaces. Read more >>

Mobile
Vserv.mobi empowers print publishers across emerging markets through its "appification" initiative

Issued by Vserv.mobi

Vserv.mobi, an award-winning mobile advertising exchange has announced its successful strategy in helping more than 30 leading print publishers "appify" their content across emerging markets. Read more >>

Online Media
YouTube on crash course in SA
What do the fatal Pinetown truck crash, Miley Cyrus and a skincare company have in common? Read more >>

Radio
Algoa FM's talent shines again in MTN Radio Awards

Issued by Algoa FM

MTN Radio Awards-winning presenters, Daron Mann and Wayne Hart, get to defend their titles as they've yet again been nominated for Best Breakfast Show Presenter and Best Music Show in Commercial Radio for 2014. The breakfast team has also been nominated in the category of Best Breakfast Show. Read more >>

Recruitment
[BizCareers] Career U-turn

Juliette Attwell

This week we look at how to make a complete change in your career direction for the better, and notice period obligations without the signing of an employment contract. Read more >>

Research
Client relationships, the starting point and the centre of effective research

Issued by TNS South Africa

Focusing on client relationships and understanding each client's business intimately must be at the centre of any successful business, according to director: Research at TNS South Africa, Kim Larsen. Read more >>


International

Oman to privatise airline, telecoms company
MUSCAT, OMAN: Oman plans to privatise its loss-making national carrier Oman Air and continue selling chunks of telecoms company Omantel to local investors, Finance Minister Darwish al-Balushi has announced. Read more >>

Erdogan in new attack on social media after Twitter ban
ANKARA, TURKEY: Turkey's defiant Prime Minister Recep Tayyip Erdogan launched a blistering new attack on social media on Sunday, 23 April, after his government banned Twitter just days before crucial local elections. Read more >>

Retail: How to avoid energy wastage and manage costs

Jon Rabinowitz

NEW YORK CITY, US / KFAR SABA, ISRAEL: How you can manage costs better in retail stores: Six factors that contribute to energy waste and are raising your costs. Read more >>


More International


Ornico new ad showcase

TelevisionRadio  
  
SantamPanado  



Government

Revised B-BBEE Codes transitional period extended
The transitional period in respect of the new Broad-Based Black Economic Empowerment (B-BBEE) Codes of Good Practice, issued on 11 October 2013, has now been extended until 30 April 2015. The transitional period was initially indicated as a period of one year from the date of publication and would have expired on 10 October 2014. Read more >>

Call centre a lifeline for women
The Department of Social Development has launched a 24-hour call centre to provide support and counselling to victims of gender-based violence. Read more >>

Digital TV chaos shows government lack of interest

Anton Harber

A journalist has to take obscure matters and turn them into engaging and understandable stories, showing people why they should care about them. Sometimes it seems impossible. Read more >>

Manufacturing confidence up 5 points says BER
Minister Molewa promotes blue economy

More Government news


Lifestyle

Fleur du Cap Theatre Awards winners announced
The 49th annual Fleur du Cap Theatre Awards were held recently at the Baxter Theatre, Cape Town. Read more >>

Ambre - 4-star with 5-star service

Rod Baker

Feel like a getaway without the kids? Feel like getting married and need a romantic venue? Try Ambre... now Adults Only Read more >>


New accounts

  • Tribeca continues its new client winning streak - more info

More accounts  Submit a New account


Jobs offered

Senior Ecommerce Developer - Johannesburg
Innovative digital solutions company seeking senior ecommerce developer. Read more >>

Personal Assistant - Johannesburg
Advertising agency seeks a personal assistant to the CEO. Read more >>

Communication Officer - Senior Graphic Designer - Cape Town
Western Cape Government seeks a suitably qualified candidate for appointment as Communication Officer (Senior Graphic Designer) in Cape Town. Read more >>




New events to diarise

Footnote Summit - 13 Jun 2014 Cape Town
Industry leaders discuss digital publishing at Footnote Summit, Africa's largest digital publishing conference. Early bird bookings are available for a limited time at R1,500 per person. Read more >>

Tinogona motivation session
Black Cherrie Management - 29 Mar 2014 Polokwane (Pietersburg)

MayDay 100% Charity Concert
1 May 2014 Johannesburg

Digital strategy in building brands
Vega School of Brand Leadership - 6 May 2014 to 24 Jun 2014 Johannesburg,Durban,Cape Town,Pretoria

A- Z of brand building
Vega School of Brand Leadership - 13 May 2014 to 14 May 2014 Pretoria

Business acumen for HR managers
JP Executive Communications - 21 May 2014 to 22 May 2014 Johannesburg

Tekkie Tax Day
The Marketing Team - 30 May 2014 National


Upcoming events

Search marketing course - 24 Mar 2014 to 26 Mar 2014 Cape Town
This course is an absolute must for website owners and marketers. We'll unpack all the best practice tips and trends of SEO, PPC (AdWords) and Search Analytics in just three days. Read more >>


Small Business Growth Conference - 24 Mar 2014 Cape Town
Taking place on 24 March at the CTICC, the Small Business Growth Conference is a practical platform for small business owners to effectively maximise business opportunities and strengthen their operations. Read more >>


Japan Week - 26 Mar 2014 to 31 Mar 2014 Johannesburg
Japan Week is set to showcase a range of Japanese products. The event is free to the public. Read more >>


Journos' writing gym
Institute for the Advancement of Journalism - 24 Mar 2014 to 26 Mar 2014 Johannesburg

Essentials of broadcast management course
Rhodes University - 24 Mar 2014 to 28 Mar 2014 Grahamstown

Effective project administration
Alusani Skills & Training Network - 24 Mar 2014 to 26 Mar 2014 Johannesburg

Reporting with smartphone and tablet
Institute for the Advancement of Journalism - 24 Mar 2014 to 25 Mar 2014 Johannesburg


Quotes

Goethe
"What you get by achieving your goals is not as important as what you become by achieving your goals."

More quotes  Submit a Quote




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