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Marketing & Media South Africa

Another Tencent in the offing?

Speculation continues about the real reasons Naspers CEO Koos Bekker stepped down last month‚ but some reckon there could be plans to create a new global internet‚ media and digital group. So could another Tencent be in the offing?

Justice should be seen to be done and we expect those who witness certain events to be ready to come forward. That is what has happened in the Oscar Pistorius trial, but the experience has probably changed the witnesses' lives forever, writes Anton Harber.

Nicole Velleman writes that a recent article on the Harvard Business Review website caused a stir in her office, 'Three Long-Held Concepts Every Marketer Should Rethink'. It suggested that brands are more than product features and that brand, loyalty and positioning are increasingly irrelevant in the consumer decision-making process.

And finally, Sanele Mgaga asks: could globalisation be the fall of marketing?

PS Take a look at the latest ads in the Ornico ad showcase.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news and event invitations to , exclusive opinion pieces to and international news to . Read "How to contribute to Biz, from op-ed pieces to news".



Today's top stories


Could another Tencent be in the making?
[Maarten Mittner] Speculation continues about the real reasons Naspers CEO Koos Bekker stepped down last month... Read more >>

Open justice changes witnesses' lives forever

anton harber

Just because they lived close to Oscar Pistorius and had the misfortune of hearing the events that led to his murder trial, the lives of witnesses were torn apart.

Read more >>

Brands are more than product features

Nicole Velleman

A brand is built across multiple channels and multiple touch-points over time, and every one of these interactions between customer and business shapes this perception.

Read more >>

Globalisation: Could it be the fall of marketing?

Sanele Mgaga

Acquisition by international firms of South African founded companies is killing marketing in the country. Yes I said it!...well most of them, not all.

Read more >>


Marketing
Why marketers are crushing on data

Issued by GetSmarter

Big data is just beginning to hit its stride. 2013 was all about defining exactly what big data is and how best to use it. Now, in 2014, marketers are starting to ride the big data wave and are turning its potential into real revenue. Read more >>

Advertising
Lürzer's Archiv publishes 200 Best Illustrators Worldwide
Lürzer's Archiv, one of world's leading specialist magazine for advertising, will publish its fifth edition of '200 Best Illustrators Worldwide' in Q3 of 2014. Read more >>

Cinema
SAFTAs nominees announced
The 2014 nominees of South African Film and Television Awards (SAFTAs) were announced earlier this week at a function at the VIP Supper Club, Urban Tree, Sandton, Joburg. The MC for the evening was Alan Committie, himself a former SAFTAs winner for Best Supporting Actor. Read more >>




CSI
Colourtone Aries expansion benefits the community

Issued by Colourtone Aries

When a business expands, it makes sense then that the community should benefit. In the case of Colourtone Aries, expanding its business had a positive influence for Hanover Park's First Community Resource Centre. Read more >>

Design
94 proposals to redesign Naspers Centre building
The competition to redesign the Naspers Centre building on Cape Town's Foreshore has received 94 proposals that now go to the two judging panels to find three winners by 4 April 2014. Read more >>

Digital
Digital leading the sporting fan race

Issued by The SpaceStation

A recent survey by The SpaceStation into the habits of the SuperSport.com readers reveal that they are highly engaged sporting fans across multiple technology platforms. Read more >>

Events & Conferencing
Uplifting finale for Summer Jazz Series in Paarl

Issued by espAfrika

International smooth jazz saxophonist and songwriter Kirk Whalum will bring the inaugural and successful Summer Jazz Series to a rousing close at the Liquifruit Amphitheatre in Paarl on Sunday, 30 March. Read more >>

Rocking the Republic: The 13th Metro FM Music Awards

Issued by Blue Moon

The 13th Annual Metro FM Music Awards were held in Durban on Saturday, 1 March. The show, produced by the events division of Blue Moon, was a spectacle of never-before-seen collaborations showcasing musical diversity, as well as celebrating 20 years of democracy in SA. Read more >>

Magazines
Future Bride 2014 launch

Issued by Ananzi

A winning combination of enduring quality, top-class content and visual appeal have made Future Bride an indispensable tool for brides-to-be, as well as the best platform for advertisers to reach their niche market. Read more >>

OOH
Tractor and Converse create Twitter graffiti

Issued by Tractor Outdoor

What do you get when you combine a graffiti artist, a canvas and social media? Converse and Tractor Outdoor have implemented South Africa's first live graffiti exhibition with creative suggestions being spurred on via the #clashwall and #CT Twitter hashtags. Read more >>

Publishing
Reviewing self-publishing
Locally an increasing number of online publishing companies are providing want-to-be authors with a seemingly more lucrative and faster option towards getting their name and work into the market place, as self-publishing continues to be a growing trend worldwide. Read more >>

Recruitment
[BizCareers] What am I doing wrong?

Juliette Attwell

This week we help a jobseeker improve his jobseeking abilities with advice on the application process, job portals to look at, and the interview stage. Read more >>

Research
Professionalism with heart - the essence of TNS South Africa's new CEO

Issued by TNS South Africa

TNS South Africa's newly appointed CEO, Rob Powell, brings a set of fresh new ideas, an eagerness to try new things and to innovate, and a real passion and energy into the business. Read more >>


International

Creating a media channel to fight Hepatitis C
SYDNEY, AUSTRALIA: NSW Health creates an interactive online party experience to give 18-24-year-olds a hard-hitting message about the risks of contracting Hep C. Read more >>

60% of Millennials willing to share personal info with brands
CHICAGO, US: New Mintel research finds that while consumers are becoming increasingly protective of their personal information, Millennials are much more prone to oversharing personal information. Read more >>

Malaysia bans Japanese comic book Ultraman for using 'Allah'
KUALA LUMPUR, MALAYSIA: Malaysia has banned a translation of an Ultraman comic book after it referred to the popular Japanese superhero as "Allah", authorities said on Friday, during an ongoing row over use of the word by non-Muslims. Read more >>


More International


Ornico new ad showcase

TelevisionRadio  
  
SantamPanado  



Galleries

Music Exchange 2014 - Day 1

More

More galleries  


Government

Govt to address prisoner abuse claims with Moz authorities
The Department of International Relations and Cooperation (DIRCO) says government has taken note of media reports alleging that South African female prisoners in Mozambique are subjected to sexual abuse and related hardships. Read more >>

Six million empty promises

Anton Ressel

The government's recent election manifesto promise to create six million new jobs over the next five years should have all of us very excited. Why then, do I feel like punching someone in the face? Read more >>

Boeing, SAA and RSB partner to expand biofuel production
Boeing Commercial Airlines has partnered with South African Airways (SAA) and the Roundtable on Sustainable Biomaterials (RSB) to expand opportunities for smallholding farmers in Southern Africa to grow crops that produce sustainable fuels. Read more >>

Investment in Africa a must to succeed
Interest in Africa continues to increase as more and more international organisations are opening offices on the continent, more banks are viewing Africa with interest, and stock markets are showing strong performances. Read more >>


More Government news


Jobs offered

Art Director TTL - Senior - Johannesburg
Senior TTL Art Director for permanent position with small to medium agency. Wide variety of work - T.V. Print some Design and BTL R30K to R45K per month. Read more >>

Technical Officer - Western Cape
The Department of Visual Arts at Stellenbosch University invites application for the position of technical officer in Jewellery Design and Manufacture to teach goldsmithing and jewellery manufacturing processes. Read more >>

Communications Officer - Western Cape
The Department: Communications and Customer Relations of Knysna Municipality invites applications for the position of communications officer to cater to the municipality's public relations needs. Read more >>

Content Writer and Online Social Media Coordinator - Cape Town
Cape Town Tourism is looking for a content writer and online social media coordinator with experience and skills in web content writing, editing and social media management. Read more >>

Webmaster/Content Editor/Social Media Manager - Johanneburg
Firewater is looking for the greatest thing since the meme. We need a chess opponent for our developers who loves the world of social media and SEO, content and controversy. Read more >>




New events to diarise

Get more from your events
Litha Communications - 10 Mar 2014 to 13 Mar 2014 Midrand

Business networking with The Next 48HOURS founder
Cape Business Connect - Constantia/Tokai - 18 Mar 2014 Cape Town

Carmina Burana at Kirstenbosch
Hippo communications - 21 Mar 2014 Cape Town

Sounds Fringe Festival
Hippo communications - 27 Mar 2014 to 30 Mar 2014 Cape Town

Digital marketing skills course
Regenesys Business School - 27 Mar 2014 to 28 Mar 2014 Johannesburg

Gala dinner and launch of Zonke TV
Zonke TV - 28 Mar 2014 KemptonPark

Bubbles&Braai
29 Mar 2014 Paarl

Friday at Freddie's
29 Mar 2014 Cape Town

Millionaire to Billionaire Conference
African Billionaire Events Management - 26 Apr 2014 Johannesburg

Media ethics
Institute for rhe Advancement of Journalism - 28 May 2014 Johannesburg


Upcoming events

International diploma in digital marketing - 10 Mar 2014 to 14 Mar 2014 Johannesburg
Fast-track your career in Digital Marketing by registering for the internationally accredited Professional Diploma in Digital Marketing Five-Day Bootcamp. Read more >>

Organisational communication course - 11 Mar 2014 to 10 Apr 2014 Johannesburg
Quo Vadis Communications' popular and unique Organisational Communication Course is designed to assist even the most inexperienced communicator to do just that, communicate. Read more >>

Label Summit Africa 2014
Label Summit Africa - 10 Mar 2014 to 11 Mar 2014 Cape Town

Public relations management
Provox Centre for Public Relations & Communication - 10 Mar 2014 to 16 Aug 2014 Randburg,Cape Town

Infecting The City
Mango-omc - 10 Mar 2014 to 15 Mar 2014 Cape Town

Get more from your events
Litha Communications - 10 Mar 2014 to 13 Mar 2014 Midrand

Power & Electricity World Africa 2014
Terrapinn - 11 Mar 2014 to 12 Mar 2014 Johannesburg


Quotes

Blaise Pascal
"Kind words do not cost much. Yet they accomplish much."

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