Going coin hunting with McDonald's

COPENHAGEN, DENMARK: McDonald's had been communicating its value programme 'Coinoffers' via mainly TV, radio and out-of-home posters to teenagers and young adults for many years. 'Coinoffers' was a campaign that revolved around a smartphone app for iPhone and Android that scanned custom QR codes around the country. 4 Apr 2012 13:22

Lisbon to host Eurobest 2011, 28-30 November

LISBON, PORTUGAL: The 4th Eurobest Advertising Festival, one of Europe's leading awards and annual events for creative advertising and communications, will be held from 28-30 November this year in Lisbon, Portugal. 9 Feb 2011 09:03

Eurobest launches Student Academy in partnership with Draftfcb

HAMBURG, GERMANY: The organisers of Eurobest 2010, one of Europe's largest creative advertising and communications festivals and premier awards honouring and celebrating European creative excellence, has announced the launch of The Eurobest Academy, in partnership with Draftfcb. 30 Nov 2010 08:51

EPC gets copyright management idea accepted

BRUSSELS, BELGIUM: The European Publishers Council (EPC*) has succeeded in getting its idea for 21st century copyright management accepted as one of just seven "Big Ideas" sought by the European Commission to forward its Digital Agenda strategy. 5 Nov 2010 11:43

Eurobest 2010: Design, Craft, Media, PR & Integrated juries

HAMBURG, GERMANY: The remaining jury members have been named for Eurobest 2010, one of Europe's principal creative advertising and communications festivals honouring and celebrating European creative excellence across all major disciplines. 21 Oct 2010 10:04

ADC announces 30 and -30 global winners

NEW YORK, US: The Art Directors Club (www.adcglobal.org), one of the leading organizations for integrated media and reputedly the first global creative collective of its kind, has announced the 50 young creatives from 14 countries to claim the prestigious ADC Young Guns 8 title. 16 Sep 2010 10:55

CNN enlists top journalism students for iReport initiative

ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community. 16 Sep 2010 10:35

Call analytics for advertising available in Finland for the first time

HELSINKI, FINLAND/UPPSALA, SWEDEN: Freespee Analytics is an advanced call tracking solution which enables advertisers to track call sources from both online and offline channels and thus optimize ad spending - and it's available now in Finland. 2 Jul 2010 12:19