The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.
By Dr KF Lai 25 Jan 2013 10:57
Nigeria is not "business as usual" for new entrants to the market - but for global e-commerce providers there are many opportunities...
By Robin Philip 19 Nov 2013 14:50
Africa is characterised by huge diversity in payment methods and preferences, which means every region or country needs to be approached as a distinct market. Anybody who tries to do e-commerce in Africa offering only global payment methods is setting up for failure.
By Peter Harvey 31 Oct 2013 12:11
When it comes to international surveys, African brands have some way to go in realising their full potential.
By Chris Human 13 Sep 2013 07:30
According to a report on Yaga Entertainment via ValueWalk, retailer, Walmart, is planning on opening up at least 90 stores in Sub-Saharan Africa over the next three years.
26 Aug 2013 11:09
In partnership with distributor CFAO, French retailer Carrefour is making its entrance into the African market and will open shops in eight African countries by 2015.
23 Aug 2013 13:46
Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.
9 Jul 2013 12:19
E-commerce in Africa has grown dramatically over the past year, says Robin Philip of payment services provider PayGate, and is now in a position to support the massive consumer boom that's happening across the continent.
2 Jul 2013 09:46
Airtel Ghana has been recognised with two awards for its Customer Care and Mobile Broadband Services respectively. The awards, Best Customer Care and Best Mobile Broadband Service of the Year were handed to Airtel at the 3rd Ghana Telecoms Awards 2013 organised by Mobile World magazine at a ceremony in Accra, Ghana.
3 Jun 2013 12:20
What the Cape Town Vida e Caffé franchise calls its "big push this year" will see the operation exporting its concept coffee shops to Ghana.
By Zeenat Moorad 30 Apr 2013 15:41
Barely two weeks after launching a robust network campaign in demonstration of its extensive network coverage in Nigeria, industry regulator, the Nigerian Communications Commission (NCC) has scored Airtel high in key Quality of Service parameters, saying the leading telecoms operator has met all targets in Key Performance Indicator (KPI) Measurements carried out in December 2012.
22 Apr 2013 10:35
Eskimi invites Nigerian financial institutions to exploit the massive growth opportunities brought by online and mobile marketing. Based on the latest researches and case studies, Nigerian financial institutions are not using online media tools enough.
18 Apr 2013 10:30
More than half of Africa's one billion population has a mobile phone - and not just for talking. The power of telephony is forging a new enterprise culture, from banking to agriculture to healthcare. Africa has experienced an incredible boom in mobile phone use.
By Richard Firth 18 Mar 2013 11:14
Telecommunications operator, Airtel Nigeria, has become the first operator in Nigeria to launch the latest BlackBerry Z10 smartphone that has enhanced features designed to work in long time evolution. Airtel unveiled the BBZ10, during a dinner at the Ikoyi Club 1938, on 24 February 2013.
26 Feb 2013 10:07
The Federal Government is in the process of enacting a bill to regulate the processing of personal information of individuals with regard to the collection, holding, use or disclosure of such information by persons and private organisations.
By Onyebuchi Ezigbo 25 Feb 2013 12:55
2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013.
By Dr KF Lai 21 Feb 2013 11:07
Africa's growing middle class has expensive tastes and research by Bain & Company suggests that luxury goods sales will increase by 11% this year - demonstrating the continent's potential for upmarket goods.
By Zeenat Moorad 5 Nov 2013 09:50
African markets to the northern parts of SA are proving lucrative for local fruit and vegetable retailers, with business accounting for at least 10% of turnover for the sector.
By Shannon Sherry 16 Aug 2013 11:15
Leading African online retailer, JUMIA is now available in Ivory Coast. The company starts its services in the country providing their customers with a wide range of products online - including fashion, consumer electronics, home appliances and mobile devices. JUMIA is from now on operating in five African countries.
28 Jun 2013 14:57
What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. Experiential Marketing lives in the space where decisions are made.
Issued by Mo-Tseleng 22 May 2013 09:34
The Nigerian National Identity Management Commission (NIMC) and MasterCard, recently announced at the World Economic Forum on Africa, currently taking place in Cape Town, South Africa, the roll-out of 13 million MasterCard-branded National Identity Smart Cards with electronic payment capability as a pilot program.
10 May 2013 08:24
Internet entrepreneurs of iROKOtv and Nollywood fame, Jason Njoku and Bastian Gotter on Wednesday, 8 May 2013, announced the official launch of SPARK, a $1m-backed company to support and develop aspiring Nigerian tech and internet entrepreneurs.
9 May 2013 13:26
A new report, Bright Africa, provides a uniquely comprehensive look at transaction multiples across the continent.
11 Apr 2013 10:54
DHL Express, the global international express services provider, has expanded its network of DHL Service Points in sub-Saharan Africa from the initial 300 to over 1 000, in just a few short months.
25 Feb 2013 12:28
Eskimi, one of Nigeria's social networking platforms and Etisalat Nigeria have teamed up to provide Etisalat subscribers and Eskimi fans quicker access to the social networking site through the speed dial option on the Etisalat-branded Opera Mini browser.
16 Jan 2013 07:28
LONDON, UK / JOHANNESBURG, SA: Turbulent times were predicted on the back end of 2012. The ANC Mangaung conference precipitated very little stormy seas other than an anti-climactic conclusion. The Mayan apocalypse materialised into nothing but an ordinary day. In fact with so many forecasts for change and a chasm of chaos, one may tend to be a bit sceptical with further predictions of change.
By *David Mattin and Saint-Francis Tohlang 8 Jan 2013 07:55
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