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Episode 106: Spree partners with NEXT UK and Lauren Fleiser chats about Trutrepreneur

Date: 19 Sep 2014
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Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Date: 12 Sep 2014
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Episode 104: Mike Wronski, Fred Roed and Oresti Patricios

Date: 5 Sep 2014
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Five critical factors to consider when expanding into Africa - Knowledge Resources
Five critical factors to consider when expanding into Africa

Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments...

Issued by Knowledge Resources 9 Sep 2014 10:24

New Levi's campaign inspired by consumers
New Levi's campaign inspired by consumers

Inspired by the millions of stories consumers tell about the things they do in their Levi's, the company has announced its new global brand campaign, 'Live in Levi's'... (video)

11 Aug 2014 07:51

JWT Cairo appoints new ECD
JWT Cairo appoints new ECD

Marketing communications brand, JWT, has appointed award-winning Abdelsalam Abdelsalam as Executive Creative Director in Cairo.

9 Jun 2014 12:48

ZenithOptimedia releases its 'Global Adspend' forecasts
ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Dina Saffer-Myers
Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

Luxury goods firms taking the battle to Africa
Luxury goods firms taking the battle to Africa

Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.

By Zeenat Moorad 27 Dec 2013 10:57

Danette Breitenbach
'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013 08:48

Tribute to Nelson Mandela... Celebrate Madiba's life...
Tribute to Nelson Mandela... Celebrate Madiba's life...

A great man has passed away and we all mourn the loss of Madiba, but while we mourn, let us also celebrate the life and the achievements of one of history's greatest statesmen, and certainly South Africa's and Africa's greatest. (video)

6 Dec 2013 05:06

Oresti Patricios
#PAMRO15: The role of media audience research in emerging markets

There is a need for transparency, and to tell not just one story, but many.

By Oresti Patricios 26 Sep 2013 07:10

The state of the nation: Advertising in Africa
The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013 14:25

Chris Human
African brandcrafting: an opportunity for growth

When it comes to international surveys, African brands have some way to go in realising their full potential.

By Chris Human 13 Sep 2013 07:30

Danette Breitenbach
Africa shows its social side

Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.

By Danette Breitenbach 12 Sep 2013 14:57

Open for business - Bizcommunity.com
Open for business

A Bizcommunity Press Office has become the obvious means by which to constructively steer what you want people to know, think and perceive about your company in the public realm.

Issued by Bizcommunity.com 11 Sep 2013 12:53

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013 05:42

Unilever calls Africa next growth market
Unilever calls Africa next growth market

Unilever Global has identified Africa as its next growth market and has rolled out its Sustainable Living Plan to the continent.

20 Jun 2013 13:42

Jean-Louis Ekra, President of Afreximbank, to showcase bank's expertise in African trade at AFIF2013
Jean-Louis Ekra, President of Afreximbank, to showcase bank's expertise in African trade at AFIF2013

Jean-Louis Ekra, president of Afreximbank, will spotlight the trade opportunities within and beyond Africa at this year's Africa Finance & Investment Forum, held from 13-14 June in Geneva, Switzerland.

Issued by EMRC 27 May 2013 12:19

[2013 trends] Africa's dynamic markets
[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013 13:20

[2013 trends] Out-of-the-box branding
[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013 12:33

Social media trends in Egypt to be discussed

The Technology Innovation and Entrepreneurship Center (TIEC), on Thursday, 18 October 2012, will host a session about social media marketing and trends in Egypt.

17 Oct 2012 13:39

Eugene Yiga
Marketing lessons from the Arab Spring

2011 was the year of the protester. But instead of discussing the bored trustafarians who 'occupied' the world lest they be denied something for the first time in their lives, I'd like to focus on the Arab Spring. How did it happen? And what can we as marketers learn?

By Eugene Yiga 13 Apr 2012 09:39

Cultural leadership training for Southern Africa
Cultural leadership training for Southern Africa

An initiative of the African Arts Institute, in partnership with the Goethe-Institut, the Southern African Training Hub will host a three-year programme in cultural leadership, governance and entrepreneurship will be launched in Johannesburg, South Africa during May 2012. It will host candidates from Angola, Botswana, Lesotho, Madagascar, Malawi, Mozambique, Namibia, Swaziland, Zimbabwe and South Africa.

3 Apr 2012 11:04

Dubai Lynx: Over 2000 entries into 2012 awards
Dubai Lynx: Over 2000 entries into 2012 awards

DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries.

5 Mar 2012 08:33

Global consumer confidence increases 1 point in Q4 2011
Global consumer confidence increases 1 point in Q4 2011

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.

8 Feb 2012 12:14

AFCON 2012: Samsung launch interactive, online events
AFCON 2012: Samsung launch interactive, online events

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.

31 Jan 2012 14:25

Hamman Marketing Associates expands to North Africa

International marketing communications company Hamman Marketing Associates (HMA) have announced a new partnership deal and office in North Africa to develop and maintain business in the Middle East North Africa region. The new office, based in Tunis, Tunisia, will be managed by business associate and HMA-MENA partner Rym Bedoui Ayari.

21 Nov 2011 13:01

Consumer Confidence Survey: Economy again top global concern
Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

9 Nov 2011 09:36

Global advertising spend up 5.7% in Q2 2011
Global advertising spend up 5.7% in Q2 2011

NEW YORK, US: Despite overall growth of 5.7% for the advertising industry in Q2 2011, adspend fell in nearly half the world's key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen's quarterly Global AdView Pulse report released recently.

20 Oct 2011 11:13

How to contribute to Bizcommunity, from op-ed pieces to news - Bizcommunity.com
How to contribute to Bizcommunity, from op-ed pieces to news

Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.

Issued by Bizcommunity.com 3 Oct 2011 14:57

The future of marketing
The future of marketing

Dan Hanover, editor and publisher of international publication, Event Marketer and a global authority on experiential marketing, will be moderating the 4th annual African Experiential Marketing Summit, which takes place in Johannesburg on 18 October and in Nairobi on 21 October.

Issued by Exp 8 Sep 2011 11:24

MMA launches Egypt and Middle East Local Council
MMA launches Egypt and Middle East Local Council

CAIRO, EGYPT / NEW YORK, US / LONDON, UK / SINGAPORE / SAO PAULO, BRAZIL: The Mobile Marketing Association (MMA) recently announced the launch of the Egypt and Middle East Local Council and the appointment of new co-chair, CEO & co-founder at Digital Republic, Karim Khalifa. The launch of MMA Egypt and Middle East is in response to the increased interest and investment in mobile marketing, and the need for industry support and guidance within the region.

20 Jul 2011 12:20

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