SOUTH AFRICA

Grey Adventures rolls out to SA
Grey Adventures rolls out to SA

The Grey Group's Grey Adventures startup incubator is now operational in its Johannesburg office as it continues to roll out across the global network. Here, an interview with Francois du Preez, chief digital officer at Grey Africa, to find out more about this open culture of collaboration from a local perspective...

By Jessica Tennant 20 Jul 2018

UNITED STATES

4 tips for a successful online marketing strategy
4 tips for a successful online marketing strategy

Successful marketing now needs to incorporate an online component, but online marketing requires a very different approach to traditional, offline marketing methods...

By Boris Dzhingarov, Issued by Monetary Library 6 Jun 2018

SOUTH AFRICA

#OneShow2018: Mobile finalists revealed!
#OneShow2018: Mobile finalists revealed!

Finalists in the 'mobile' category have been revealed for One Show 2018, with three SA agencies and 1 African entry, featuring a South African production company, making the grade...

13 Apr 2018

GLOBAL

IPRN survey reveals how online influencers are leveraged around the world
IPRN survey reveals how online influencers are leveraged around the world

The International Public Relations Network (IPRN) surveyed its members to uncover ways brands can leverage their relationships with bloggers and influencers all around the world...

10 Apr 2018

GLOBAL

Marissa Allen (left) at the Wpromote Rise event.
Wpromote on profiting from empowering women in traditionally male-dominated industries

Wpromote explains their internal female-led initiative as a key aspect of holistic profit-driven marketing...

By Leigh Andrews 10 Apr 2018

GLOBAL

Facebook runs UK, US newspaper ads apologising for data scandal
Facebook runs UK, US newspaper ads apologising for data scandal

Facebook chief Mark Zuckerberg took out full-page ads in nine major British and US newspapers on Sunday to apologise for a huge data privacy scandal...

26 Mar 2018

GLOBAL

Drake © .
Drake breaks new streaming record - in video games

Hip-hop superstar Drake has broken a new record in streaming -- this time in video games...

19 Mar 2018

GLOBAL

Rihanna hits Snapchat over beating ad, sending shares tumbling
Rihanna hits Snapchat over beating ad, sending shares tumbling

Rihanna on Thursday denounced Snapchat after an advertisement made light of her beating by fellow pop star Chris Brown, sending the company's share prices tumbling...

19 Mar 2018

GLOBAL

Facebook suspends Trump campaign data firm Cambridge Analytica
Facebook suspends Trump campaign data firm Cambridge Analytica

Facebook says it has suspended the account of Cambridge Analytica, the data analysis firm hired by Donald Trump's 2016 presidential campaign, amid reports it harvested the profile information of millions of US voters without their permission...

19 Mar 2018

UNITED STATES

Apple buys digital magazine subscription service
Apple buys digital magazine subscription service

Apple announced on Monday it is buying digital magazine subscription service Texture, adding to the side of its business aimed at making money from online content or services...

14 Mar 2018

UNITED STATES

Image credit: .
Streaming platform Hulu could be wild card in Fox-Disney megadeal

Walt Disney Co.'s deal for much of the film and television assets of 21st Century Fox could help remake the streaming platform Hulu a legitimate rival to Netflix...

8 Feb 2018

SOUTH AFRICA

Facebook booming even as time spent on it drops
Facebook booming even as time spent on it drops

SAN FRANCISCO, US - Facebook on Wednesday reported a big jump in profits even though people are spending less time on the world's biggest social network...

2 Feb 2018

GLOBAL

Dolgachov © –
Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018

AFRICA

Consumer Electronics Show introduces Africa Tech Now
Consumer Electronics Show introduces Africa Tech Now

Africa Tech Now, the first Africa-dedicated event at the Consumer Electronics Show aims to showcase the African innovation ecosystem, positioning Africa as a major actor in digital transformation...

11 Jan 2018

GLOBAL

Twitter won't block world leaders, citing need for discourse
Twitter won't block world leaders, citing need for discourse

Twitter announced Friday it would not block the accounts of world leaders even if their statements are "controversial," citing a need to promote a "public conversation" on political issues...

8 Jan 2018

UNITED STATES

Image credit: Pixabay via
Zuckerberg makes 'fixing' Facebook a personal goal

Known for annual personal goals ranging from killing his own food to learning Mandarin, Facebook chief Mark Zuckerberg's stated mission for this year is to 'fix' the social network...

5 Jan 2018

UNITED STATES

Image credit: prykhodov via
Spotify hit with new copyright suit in US

A music publisher is seeking at least $1.6bn from Spotify for alleged copyright violations, the latest lawsuit to hit the fast-growing streaming company...

3 Jan 2018

UNITED STATES

Three proven ways to find your business audience online
Three proven ways to find your business audience online

If you're wondering how to find your ideal business audience online, so that you can approach them and convert as many as possible to clients or customers, here are three proven ways...

Issued by Naija Writers’ Coach 27 Dec 2017

UNITED STATES

Image credit: faithie via
Ad firms using tools to help them read your mind

Why did you splurge on that new pair of shoes? Or that pricey smartphone? More and more advertisers are trying to tap into the unconscious to divine the invisible forces that drive those spending decisions...

27 Dec 2017

GLOBAL

Image credit: Fancycrave - .
YouTube seals deal with top music label amid streaming moves

YouTube said on Tuesday that it had sealed a licensing agreement with the world's largest music label conglomerate Universal as the video behemoth explores creating a new streaming service...

21 Dec 2017

UNITED STATES

Image credit: .
With top-end videos, Quincy Jones opens 'Netflix of jazz'

Calling it the "Netflix of jazz," legendary producer Quincy Jones is rolling out Qwest TV, a first global platform dedicated to on-demand jazz videos...

18 Dec 2017

GLOBAL

Rani Raad, president, CNN International Commercial - image credit: .
CNN to lead Pangaea Alliance

Pangaea is transitioning to a new lead partner and introducing tech and data capabilities to offer advertisers more opportunities to connect programmatically with a premium audience of over 200m monthly users...

6 Nov 2017

GLOBAL

Kevin Swanepoel, CEO of The One Club for Creativity © .
The ADC 97th Annual Awards open for entries

The One Club for Creativity has announced the call for entries for the ADC 97th Annual Awards as well as a new tiered pricing structure and a couple of category changes...

17 Oct 2017

SOUTH AFRICA

Barbara Soltysinska, co-founder of indaHash.com.
ICO to increase audience value

IndaHash.com is launching its own universal cryptocurrency payment structure specifically for influencers to help them develop loyal and engaging audiences...

By Danette Breitenbach 16 Oct 2017

SOUTH AFRICA

Dove blunder highlights the need for ethical transformation
Dove blunder highlights the need for ethical transformation

The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move...

By Madelain Roscher 11 Oct 2017

SOUTH AFRICA

Dove apologises for 'racist' whitewashing ad, social media won't accept
Dove apologises for 'racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream...

By Jessica Tennant 9 Oct 2017

SOUTH AFRICA

(c) Alexander Kirch -
Facebook 'context' button is latest effort to fight fake news

WASHINGTON - Facebook said Thursday it was testing a new button to allow users to get more context about a news source, in the latest move by the leading social network to curb misinformation...

6 Oct 2017

GLOBAL

David-Michel Davies, executive director of The Webby Awards © .
Webby Awards call for entries and announce new categories

The Webby Awards launched its 22nd annual call for entries introducing a slate of new categories and judges in both machine learning and gaming...

2 Oct 2017

SOUTH AFRICA

Leo Burnett acquires Radar
Leo Burnett acquires Radar

Cape Town-based advertising agency Radar has joined Publicis-owned Leo Burnett as part of a drive by the global giant to increase their profile and presence in Africa as a full-service agency...

29 Sep 2017

UNITED STATES

(c) Marcel de Grijs -
Pinterest growth quickens with international appeal

SAN FRANCISCO - Pinterest on Thursday announced it has topped 200 million monthly users as growth at the online bulletin board picks up speed, especially outside the United States...

15 Sep 2017

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