This year saw 3,184 entries from 64 countries, a dramatic increase on the difficult year before (1980 entries) and close to the 2019 level. The highest number of entries came from the US (206) followed by Germany (200).
“The entries this year seemed to reflect a general feeling of positivity in the industry, at least compared to 2020,” says Mark Tungate, editorial director Epica Awards.
The jury seemed to feel it too he adds. “It didn’t surprise me that the two Film Grand Prix were both uplifting, from the humour of &Co./NoA with its funny road safety campaign - about a viking who refuses to wear a helmet - to the superbly choreographed “Festive”, by RiffRaff Films, for Burberry.”
He says dance was also one of the trends he spotted.
“The number of print entries has been slowly decreasing over the years, but I was pleased to see that the excellent print campaign by Leo Burnett for McDonald’s also got a Grand Prix,” he says.
“The general trend is away from traditional advertising towards experiences, events and digital solutions. Many of these are amazing, but I’m glad we can still celebrate a great film or an eye-catching poster,” says Tungate.
Top 10 ranked regions and countriesUnited States top winners
Top network: McCann WorldgroupUK top winners
Top network: McCann WorldgroupCanada top winners
Top network: McCann WorldgroupFrance top winners
Top network: Havas WorldwideGermany top winners
Top network: ServiceplanScandinavia top winners
Top network: The North AllianceLatin America top winners
Top network: Wunderman ThompsonAsia Pacific top winners
Top network: Wunderman ThompsonMiddle East top winners
Top network: McCann WorldgroupCentral and Eastern Europe top winners
Top network: McCann WorldgroupFind all the winners here