The creative economy is important as service industries lead the economy, and also support the wider economy in terms of progress and growth...
New PwC survey dispels myths about women and work...
BEIJING, CHINA: The winners of the 2013 Digital Asia Festival Awards, honouring the best in Asia Pacific's digital marketing, have been announced.
SINGAPORE: The hotly anticipated Spikes Asia Awards Ceremony has taken place at the Grand Theatre, Marina Bay Sands. Over 1,000 delegates attended to be the first to hear this year's winners and celebrate the best of creativity in communications from across Asia Pacific.
BANGKOK, THAILAND: The soft drinks market is fiercely competitive in Thailand. Coke was a stagnant number two at 24%, well behind Pepsi, which was at 40%. In addition, a newcomer "Big Cola" has managed to grab 10% in just 5 years, growing faster than Coke. Coke was not even on top of mind amongst core target drinkers and consumer relevancy was on the wane.
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
BANGKOK, THAILAND: Slim combined slimming and the love for coffee to produce a drink targeted at women.
CANNES, FRANCE: The Cannes Lions International Festival of Creativity, taking place from 17-23 June, has announced the members of a further four juries: Creative Effectiveness, Design, Film, and PR Lions. South Africa is represented on the Design jury (Shelley-Ann Atkinson, Grid Worldwide Branding & Design) and on the Film jury (Catherine Ireland, Amplified).
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
ISTANBUL, TURKEY: The fifth Intercontinental Advertising CUP will be held 26 -27 January 2012, in Istanbul, Turkey. The winners from first Asia-Pacific advertising festival ADFEST, Ibero American advertising festival FIAP, Art Directors Club of Europe ADC*E and New European Golden Drum will - as best of the best from four continents - compete for 39 beautiful steel cup trophies.
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
BANGKOK, THAILAND: LG's new range of SolarDom ovens represented a new development in the humble microwave oven. Using a system known as lightwave technology, the SolarDom range claimed to offer faster cooking times and better result. To promote the release, LG needed an eye-catching ambient installation that would create customer curiosity, and drive footfall to LG products within stores.
CANNES, FRANCE: A total of 28 828 entries from 90 countries (725 from SA) have been submitted to the Cannes Lions 58th International Festival of Creativity, the international annual awards for creative advertising and communications. This is the most entries in the history of the festival.
SHANGHAI, CHINA: The Asian Marketing Effectiveness Festival, a joint venture between Haymarket and the International Advertising Festival, will take place 12 and 13 May at the Pudong Shangri-La hotel in Shanghai, China.
SEOUL, SOUTH KOREA: Furthering their regional reach and access, the Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network will team with the Asia-Pacific Business and Technology Report (APBTR) to gain new content channels and syndication sources in the world's fastest growing and most influential regional market with more than four billion consumers.
ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community.
BANGKOK, THAILAND: With just over a week before the 2010 World Cup, Coca-Cola and adidas have harnessed the highest return from their sponsorships in terms of share of consumers' minds in Australia, China, Singapore, and Thailand, reveals research from media agency MEC, today, 4 June 2010.