Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.
Jessica Davis 15 Jan 2013
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
Bradley Maseko 15 Jan 2013
Successful advertising depends on several aspects. Among them are appealing creative concepts, proper execution, and delivery. If one part of the chain is broken, the advertising will lose the effectiveness and the money is wasted. The point I want to emphasise is the delivery of the message. This part is called media planning and buying.
Tinyiko Maswanganye 9 Jan 2013
A floating vending machine, described as a world first, intrigued holiday bathers at Clifton Beach, Cape Town, as part of the exciting, interactive activation of the Lipton Ice Sea: Never Lose Your Cool campaign.
9 Jan 2013
Commercial feature: Hot on the heels of international trends, RollingMedia is delighted to launch an innovative suite of media packages for brands looking to maximise their outdoor visibility.
Rolling Media 8 Jan 2013
Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.
Bizcommunity.com 4 Jan 2013
Craig Page-Lee, managing director Posterscope, shares his views on what he reckons will be the out-of-home trends in 2013.
27 Dec 2012
Taking advantage of the new alliance between commuter TV channel MASSIV 3GTV and Rank TV, Nando's is using 20 store locations for smart ads/location based advertising on taxis.
19 Dec 2012
Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.
Alliance Media 12 Dec 2012
If your human billboard (HB) campaign lacks creativity, interactivity, research and most importantly strategy, then don't spend a cent of your marketing budget on this medium as in addition you'll waste effort, time and contribute to the population of killers. I'm not talking about handing out leaflets or waving and smiling interactivity but HBs should have some basic brand knowledge such as benefits, target market, few if not all key selling points in addition to interpersonal skills.
Rose Setshoge 11 Dec 2012
During tomorrow's Soweto Derby, the Magic Mirror will launch the second Nando's festive campaign ad.
7 Dec 2012
With Christmas closing in on us, we've all been bombarded by cheap tinsel, Boney M and a gaudy plethora of competing product displays in most of the supermarkets we've frequented over the past month or so. Most marketers view the festive season as a prime opportunity to boost product sales, and it can be, if it's done smartly.
Natasha McClymont 5 Dec 2012
To find out more about digital signage in the South African market, listen to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio. [twitterfall]
3 Dec 2012
After many years of waiting, the all-new Range Rover 2013 is being launched in South Africa and Alliance Media has been chosen to erect billboards for Land Rover for this launch.
Alliance Media 29 Nov 2012
The battle for township dwellers' political emotions is on. With an estimated 65% of "Johannesburgers" residing in its townships, it looks like political parties could maximise their outdoor media assets by switching from a philosophy of "being seen" to one of "having impact".
Tatenda Chiweshe 29 Nov 2012
Digital Signage promises the ability to reach the right customer in the right place at the right time. Effective content management is critical at making that happen.
Moving Tactics 23 Nov 2012
Alternative out-of-home media specialists BOO! Alternative Media and Communications, recently introduced an OOH media channel to South Africa's three major airports in the form of staircase advertising.
22 Nov 2012
Leading international navigation application developer Telmap decided to choose Guerrilla's mini package in Sandton CBD to achieve both reach and impact in the Sandton CBD.
Guerrilla IMC 21 Nov 2012
After having been awarded the exclusive advertising rights for Botswana's SSK International airport in Gaborone, for another consecutive term, Alliance Media Botswana has successfully installed a number of key sites within the new airport.
Alliance Media 19 Nov 2012
MediaVest, in collaboration with NU Venture, Tractor Outdoor and Draftfcb, conceptualised a vertical wall garden in 2011 as a billboard for Emirates airlines. Grown on a traditional billboard, it was constructed solely from wood and vegetation.
15 Nov 2012
As a method of launching the new online fragrance site, Indigo Tree, Morrisjones wrapped rows and rows of jacaranda trees in designer-scented, purple ribbons.
15 Nov 2012
The latest member of Out of Home Media South Africa (OHMSA) is Sizwe Consulting Management, owned by Metro FM DJ, Paul Mtirara, who has diversified into the billboard business, hoping to forge partnerships with others in the industry.
11 Nov 2012
Digital signage promises the ability to reach the right customer in the right place at the right time. This month we will feature the use of effective content management which is critical to make that happen.
Moving Tactics 8 Nov 2012
KLM Royal Dutch Airlines has resumed flights to Zimbabwe after a 13-year break in the route. Alliance Media was selected as KLM's media partner to promote the service and Alliance Media Zimbabwe, who holds the exclusive advertising concession to all of Zimbabwe's airports, has installed media within the airport for KLM.
Alliance Media 7 Nov 2012
The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'.
2 Nov 2012
The organisers say it has been a successful year for the Loeries, with the second largest number of entries received since 2008 - over 3,000 entry submissions from across Africa and the Middle East.
2 Nov 2012
It is with awe and amazement that I meet summer every year, and in my heart there is always a kind of reverence for the magnificence of nature's own marketing team. For two thirds of every year the West Coast region and Namaqualand remains under the radar, just long enough for the world to nearly forget it exists. Then Nature's professional marketing teams take the lead and the whole world stops to notice.
Ingrid von Stein 1 Nov 2012
Continental Outdoor Media commissioned Millward Brown to research the impact of rotation on two out of home (OOH) advertising campaigns in Johannesburg North and measure the impact of Citilite rotation in terms of reach and frequency build.
1 Nov 2012