[Tinyiko Maswanganye] Successful advertising depends on several aspects. Among them are appealing creative concepts, proper execution, and delivery. If one part of the chain is broken, the advertising will lose the effectiveness and the money is wasted. The point I want to emphasise is the delivery of the message. This part is called media planning and buying.
[Tinyiko Maswanganye] Advertising has changed. The consumers have changed. The audience preferences have changed, too. The most remarkable change has been the shift by brands to direct the attention to the majority.
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