[Tatenda Chiweshe] So the media owner has sold you this seemingly great concept, where you get more reach for the same budget by moving your billboards from site to site every two weeks - nice!
[Tatenda Chiweshe] Outdoor media presents a whole different set of challenges in monitoring your return on investment, as campaigns can be classified as a group of 'narrow-cast' media, with each medium having unique delivery capabilities.
[Tatenda Chiweshe] The Gauteng billboard market, the largest in South Africa, is estimated at R540m a year and has a stock level of approximately 3,000 faces.
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