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BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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Red Cherry Interactive shoots African Bank's MMA16 Best African Pop category billboard and radio ads
Red Cherry Interactive shoots African Bank's MMA16 Best African Pop category billboard and radio ads

Red Cherry Interactive was briefed by African Bank to photograph billboard artwork for the sponsorship of a category in the 16th Annual Metro FM Music Awards...

Issued by Red Cherry Interactive 17 Mar 2017

Digitising the cab advertising space
Digitising the cab advertising space

From Quantums to London cabs and metered cabs that are imploding the country's major nodes, mass urbanisation has increased taxi vehicle usage creating an infrastructure for much larger quantities of OOH advertising...

By Warren Weiner 7 Mar 2017

Expand a Sign launches MEBU
Expand a Sign launches MEBU

Expand a Sign recently launched MEBU (mobile electronic branding unit), a unique innovation in advertising. Each MEBU unit is attention-grabbing, portable, easy to operate and allows your brand to appear anywhere and at any time...

Issued by Expand a Sign 3 Mar 2017

Gisela Harrison heads up Mischief Media
Gisela Harrison heads up Mischief Media

Gisela Harrison has been appointed to head up Mischief Media, South Africa's first dedicated OOH Innovation Business...

Issued by Tractor Outdoor 1 Mar 2017

(c) Ali Gokhan -
#FDTOOH: Making out of home work

The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success...

By Danette Breitenbach 17 Feb 2017

The Bateleurs welcome generous donation
The Bateleurs welcome generous donation

The Uzwelo Bags initiative, spearheaded by Expand a Sign, recently presented The Bateleurs with a cheque for R69,606.76...

Issued by Expand a Sign 17 Feb 2017

(c) Roman Fedin -
#FDTOOH: Following the breadcrumbs

The functions of out of home (OOH) touchpoints are rapidly changing, moving from driving awareness across audiences to purchasing products. OOH is at the beginning of a revolutionary change as disruptive forces, including consumer media habits, advertiser demands and technological advances, change the medium...

By Danette Breitenbach 16 Feb 2017

Barry Sayer renewed as non-executive Chairman and Director of the Board
Barry Sayer renewed as non-executive Chairman and Director of the Board

Barry Sayer has been renewed as non-executive Chairman and Director of the Board of JCDecaux Sub Saharan Africa, effective from 1 February 2017...

Issued by JCDecaux 16 Feb 2017

KFC beach media campaign turns heads at top beaches
KFC beach media campaign turns heads at top beaches

Tractor Outdoor recently worked with KFC to launch their Mini Cricket National Beach Campaign over the summer period with branded umbrellas distributed on top beaches across South Africa...

Issued by Tractor Outdoor 14 Feb 2017

Alliance Media is voted the best billboard company in Botswana!
Alliance Media is voted the best billboard company in Botswana!

Alliance Media continues on a winning streak in their 20th year of business. Last week, Alliance Media Botswana walked away with the Diamond Award at the PMR (Professional Management Review) Awards...

Issued by Alliance Media 7 Feb 2017

Picture: Supplied
The future of out-of-home is here, with Uber (of course)

Uber and Hubble (previously known as Taxi Media Group) have partnered to offer riders interactive entertainment during their trips...

6 Feb 2017

JCDecaux and Vodacom rebrand the Soweto Towers, South Africa's iconic and famous landmark
JCDecaux and Vodacom rebrand the Soweto Towers, South Africa's iconic and famous landmark

JCDecaux SA and Vodacom have joined forces in rebranding the iconic Soweto Towers, in South Africa, following the Vodacom Soweto Towers Competition launched in March 2016 to give a new look to the towers...

Issued by JCDecaux 1 Feb 2017

Tractor Outdoor takes on Durban
Tractor Outdoor takes on Durban

In addition to their landmark site holding in Gauteng, Western Cape and Eastern Cape, Tractor Outdoor has recently built 10 brand new sites in KZN…

Issued by Tractor Outdoor 1 Feb 2017

Five top digital signage technology 'must-haves' for 2017
Five top digital signage technology 'must-haves' for 2017

Moving Tactics highlights five technology must-haves to keep in mind when discussing the creation of and operational efficiency of a digital signage system...

By Chris Day, Issued by Moving Tactics 30 Jan 2017

Five reasons why digital street pole ads are way of future
Five reasons why digital street pole ads are way of future

Offering a fresh new approach to out of home advertising, ADreach has launched digital street pole ads in Africa...

25 Jan 2017

Tractor Outdoor welcomes Ria Terblanche to the team!
Tractor Outdoor welcomes Ria Terblanche to the team!

Tractor Outdoor recently appointed Ria Terblanche as senior sales executive at their Johannesburg branch for all outdoor media formats currently under their management...

Issued by Tractor Outdoor 24 Jan 2017

Case study on taxi branding indicates branding reaches wide audience
Case study on taxi branding indicates branding reaches wide audience

As part of Primedia Outdoor's investment in research expertise and innovative market intelligence, it set tracked and measured taxi movement over a three-month campaign period between February and April 2016...

20 Jan 2017

Alliance Media partners with the TEARS Foundation to highlight the violent crisis we face in SA
Alliance Media partners with the TEARS Foundation to highlight the violent crisis we face in SA

Alliance Media is proud to support the TEARS Foundation by offering media space to increase the awareness of the TEARS Foundation's causes...

Issued by Alliance Media 18 Jan 2017

Posterscope's Future Defining Themes of OOH Conference
Posterscope's Future Defining Themes of OOH Conference

International and local experts at the Future Defining Themes of OOH Conference, taking place on 16 February in Johannesburg, will explore how many of our pre-existing rules, recommendations and benchmarks will be re-examined in 2017...

Issued by Dentsu Aegis Network 17 Jan 2017

Uber and Pizza Hut cash in with Guerrilla IMC's location-targeted ATM Media
Uber and Pizza Hut cash in with Guerrilla IMC's location-targeted ATM Media

Out-of-home media specialists Guerrilla-IMC recently launched their ATM Media Division in partnership with South Africa's premier third-party ATM service providers...

Issued by Guerrilla IMC 19 Dec 2016

JCDecaux South Africa relaunches its Citilite networks reinforced by OMC (Road) metrics
JCDecaux South Africa relaunches its Citilite networks reinforced by OMC (Road) metrics

Following the recent release of the Road survey through the OMC (Outdoor Measurement Council), JCDecaux in South Africa has re-evaluated its geo-demographic and psychographically designed Citilite networks...

Issued by JCDecaux 13 Dec 2016

#BestofBiz: Marketing & Media
#BestofBiz 2016: Marketing & Media

We've compiled our annual #BestofBiz 2016 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

12 Dec 2016

#Newsmaker: Shamendran Naidu - Executive at Transit Ads
#Newsmaker: Shamendran Naidu - Executive at Transit Ads

Shamendran Naidu has been appointed as executive at Transit Ads. He has been part of the Provantage Media Group since 2009, and has plans to take the outdoor advertising space to the next level...

By Beverley Klein 28 Nov 2016

Primedia Outdoor brings early Christmas to Alex's Skeen Primary School
Primedia Outdoor brings early Christmas to Alex's Skeen Primary School

Primedia Outdoor has donated more than R100,000 worth of goods, including stationery and sanitary pads, to Skeen Primary School in Alexandra, at an event attended by City of Johannesburg Mayor Herman Mashaba...

Issued by Primedia Outdoor 23 Nov 2016

Eish, it's lekker when billboards talk the lingo
Eish, it's lekker when billboards talk the lingo

South Africa is home to a multitude of cultures and languages. Many advertisers and marketers have therefore adopted the use of local languages and dialects as a tactic to engage on a more personal level with their audiences...

By Terry Murphy 23 Nov 2016

Tractor Outdoor launches Cape Town's first digital advertising network - The Loop
Tractor Outdoor launches Cape Town's first digital advertising network - The Loop

With technology and trends evolving each year, the momentum for OOH companies to tap into the digital market has been increasing tremendously...

Issued by Tractor Outdoor 15 Nov 2016

Alliance Media is awarded Superbrand status (again)
Alliance Media is awarded Superbrand status (again)

On 4 November, Superbrands East Africa hosted a distinguished awards ceremony at the Villa Rosa Kempinski. The evening was dedicated to the celebration of exceptional brands in Uganda, Tanzania and Kenya...

Issued by Alliance Media 14 Nov 2016

Primedia Outdoor awarded tender for Richards Bay AdLites
Primedia Outdoor awarded tender for Richards Bay AdLites

Primedia Outdoor has been awarded a tender for 200 illuminated street name signs (AdLites) in Richards Bay, KwaZulu-Natal...

Issued by Primedia Outdoor 10 Nov 2016

Primedia Outdoor launches new LED in Tembisa
Primedia Outdoor launches new LED in Tembisa

Primedia Outdoor has recently launched a new 4m x 8m high-resolution LED screen in Tembisa, Ekurhuleni...

Issued by Primedia Outdoor 9 Nov 2016

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