Tag 8 Media

The Axe Effect on coffee

The cheeky Axe boys teamed up with coffee media specialists, Tag 8 Media, to launch their sexy cleavage cup campaign on university campuses across the country during May and had students ordering their coffees by a different kind of cup size. 25 May 2012 11:36

ADreach

Healthy awareness, healthy minds

ADreach has partnered with the South African Depression and Anxiety Group (SADAG) to enter into a street pole advertising campaign, via which intermittent messages dealing with mental health matters are flighted throughout Johannesburg for a three-month period. 22 May 2012 14:21

AirMedia alliance puts ComutaNet into 450 stores

The securing of the alliance with AirMedia gives ComutaNet a new opportunity for in-store TV and radio advertising across 450 Jet and JetMart stores. AirMedia, a provider of digital on-site radio and television services in Southern Africa to more than 1200 sites, has delivered these services to the Edcon Group for more than 10 years. 22 May 2012 12:23

Graffiti

Graffiti gets student flights soaring in Stellenbosch with branded vehicle

Graffiti Student Media recently got student travel specialist, Student Flights, on the move with an eye-catching branded vehicle doing the rounds on the streets of Stellenbosch. 18 May 2012 11:45

Continental Outdoor

We can't rely on rational, loyal consumers - Continental

No longer can brands rely on the loyal, regular and rational customer; in fact, products are likely to be bought by a disloyal, irregular and emotional customer. Essentially, companies need to totally rethink their marketing strategies. So said Pip Hainsworth, guest speaker at Continental Outdoor Media's first Continental Conversations function. 17 May 2012 12:53

2012 CLIO Awards - SA winners

NEW YORK, US: The awards evening for the winners of the 2012 CLIO Awards, one of the world's most recognised awards competitions honouring excellence in advertising, design and communications, was held last night. Among the winners - out of more than 11 000 submissions from around the world, were a number of South African entries. 16 May 2012 12:31

The death of the retainer

[Charisse Nel] Retainer has become an ugly word... say the word "retainer" in a client meeting and you feel the temperature drop, eyes are averted and you know you just said something wrong. Once retainers were the only ways that agencies operated; now it seems that fewer and fewer clients are willing to commit themselves to one agency for an extended period of time. 16 May 2012 09:22

ADreach

Last call for Loerie entries fuels excitement at ADreach

With less than two weeks left until the 31 May entry deadline, ADreach is fully behind this year's Loerie entrants, sponsoring both the Street Pole Ad category and Integrated Campaign category. 16 May 2012 06:40

Tractor Outdoor

Tractor Outdoor Awarded Silver Obie at International Outdoor Advertsing Design Awards in Miami

Cape Town-based Tractor Outdoor has been awarded a Silver Obie Award for their "Emirates Vertical Garden" campaign in Kloof Street, Cape Town. This was announced at the 70th Annual Outdoor Advertising Association of America's awards ceremony at the Fontainebleau Hotel in Miami. 15 May 2012 11:17

SA wins Gold, Bronze at One Show Interactive

NEW YORK, US: Out of a total of 91 Pencil winners representing 17 different countries awarded at the 2012 One Show Interactive in New York City on Friday night, 11 May 2012, South Africa scooped one Gold Pencil and one Bronze. For the first time ever, there was a tie Best-of-Show 72andSunny for "MFCEO"for K-Swiss and DDB Paris for "A New Warrior" for Greenpeace. [multimedia] 14 May 2012 10:47

Footwear Trading uses digital ad screens in malls

Static skyscrapers and icons, coupled with digital ad screens, have been used to great effect for Footwear Trading in Cresta, Eastgate, Menlyn, Gateway and Sandton City shopping malls, as it extends its awareness beyond the retail store boundaries on a four-month campaign for its sub brands, Diesel, Skechers and Levi's. 14 May 2012 09:21

One Show: One Gold, two Silver Pencils for SA

NEW YORK, US: At the 2012 One Show in New York City on Thursday, 10 May 2012, South Africa scooped one Gold Pencil and two Silvers. Best-of-Show went to Mother New York's "Little Marina" campaign for Target. (multimedia) 11 May 2012 11:34

Right Stuff

Backpack Banner

Right Stuff's new Backpack Banner is a unique product perfect for fun runs/walks, cycling events and outdoor promotions or to highlight your brand during pamphlet distribution. 11 May 2012 08:08

Clover extends the magic to billboards

Supporting its 45-sec TVC, initially flighted in October last year, Clover's Way Better campaign takes to the streets with a range of billboards that bring individual characters to life from its Milky Way ad. Each billboard will be used to focus on a character and bring across the company's commitment to innovation and quality. 9 May 2012 11:14