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Path to purchase... OOH or POS?
Path to purchase... OOH or POS?

Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers...

Issued by Provantage Media Group 20 Apr 2017

Taxi advertisers ‘own the road'
Taxi advertisers ‘own the road'

Affordability and instant brand recognition make taxi advertising a no-brainer - yet this hugely effective marketing medium is still under-utilised by brands...

By Hugh Wilson, Issued by Provantage Media Group 19 Apr 2017

Celebrating 10 years of creative excellence and successful brand-building
Celebrating 10 years of creative excellence and successful brand-building

While celebrating a landmark 10 years in business, The Marketing Kraal is making plans to enter the next phase with a bang...

Issued by The Marketing Kraal 18 Apr 2017

#OneShow2017: Nadja Lossgott's judging pick of the day
#OneShow2017: Nadja Lossgott's judging pick of the day

“It's just a giant pram and adults get to test drive the pram that they're buying for their child”. That's the entry that was a delight for Nadja Lossgott to watch. She is creative partner at AMV BBDO in London and One Show Print & Outdoor juror...

3 Apr 2017

Provantage Media Group launches Mall Ads
Provantage Media Group launches Mall Ads

Leading out-of-home company Provantage Media Group has launched a new media company that will provide innovative solutions to brands and marketers wanting to target consumers in the mall environment...

Issued by Provantage Media Group 3 Apr 2017

Call for public comment on Cape Town's proposed outdoor advertising by-law
Call for public comment on Cape Town's proposed outdoor advertising by-law

From today, Monday 27 March 2017, the public can participate in the second round of comments on the City of Cape Town's proposed outdoor advertising by-law. Comments close on 9 April 2017...

27 Mar 2017

Golf TV in full swing
Golf TV in full swing

Golf TV by Golf Ads is a fully fledged digital television channel broadcasting within 90 of South Africa's top golf clubs. The place-based television network flights niche content and advertising to the affluent golfing community...

Issued by Provantage Media Group 27 Mar 2017

Red Cherry Interactive shoots African Bank's MMA16 Best African Pop category billboard and radio ads
Red Cherry Interactive shoots African Bank's MMA16 Best African Pop category billboard and radio ads

Red Cherry Interactive was briefed by African Bank to photograph billboard artwork for the sponsorship of a category in the 16th Annual Metro FM Music Awards...

Issued by Red Cherry Interactive 17 Mar 2017

Digitising the cab advertising space
Digitising the cab advertising space

From Quantums to London cabs and metered cabs that are imploding the country's major nodes, mass urbanisation has increased taxi vehicle usage creating an infrastructure for much larger quantities of OOH advertising...

By Warren Weiner 7 Mar 2017

Expand a Sign launches MEBU
Expand a Sign launches MEBU

Expand a Sign recently launched MEBU (mobile electronic branding unit), a unique innovation in advertising. Each MEBU unit is attention-grabbing, portable, easy to operate and allows your brand to appear anywhere and at any time...

Issued by Expand a Sign 3 Mar 2017

Gisela Harrison heads up Mischief Media
Gisela Harrison heads up Mischief Media

Gisela Harrison has been appointed to head up Mischief Media, South Africa's first dedicated OOH Innovation Business...

Issued by Tractor Outdoor 1 Mar 2017

Q&A with Hubble CEO on Uber's new entertainment device
Q&A with Hubble CEO on Uber's new entertainment device

Following the announcement of Uber's new interactive entertainment service, provided by Hubble (previously Taxi Media Group), CEO Justin Duveen shares the impact its having on the driver, the rider and the advertiser...

By Jessica Tennant 27 Feb 2017

(c) Ali Gokhan -
#FDTOOH: Making out of home work

The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success...

By Danette Breitenbach 17 Feb 2017

The Bateleurs welcome generous donation
The Bateleurs welcome generous donation

The Uzwelo Bags initiative, spearheaded by Expand a Sign, recently presented The Bateleurs with a cheque for R69,606.76...

Issued by Expand a Sign 17 Feb 2017

(c) Roman Fedin -
#FDTOOH: Following the breadcrumbs

The functions of out of home (OOH) touchpoints are rapidly changing, moving from driving awareness across audiences to purchasing products. OOH is at the beginning of a revolutionary change as disruptive forces, including consumer media habits, advertiser demands and technological advances, change the medium...

By Danette Breitenbach 16 Feb 2017

Barry Sayer renewed as non-executive Chairman and Director of the Board
Barry Sayer renewed as non-executive Chairman and Director of the Board

Barry Sayer has been renewed as non-executive Chairman and Director of the Board of JCDecaux Sub Saharan Africa, effective from 1 February 2017...

Issued by JCDecaux 16 Feb 2017

KFC beach media campaign turns heads at top beaches
KFC beach media campaign turns heads at top beaches

Tractor Outdoor recently worked with KFC to launch their Mini Cricket National Beach Campaign over the summer period with branded umbrellas distributed on top beaches across South Africa...

Issued by Tractor Outdoor 14 Feb 2017

Alliance Media is voted the best billboard company in Botswana!
Alliance Media is voted the best billboard company in Botswana!

Alliance Media continues on a winning streak in their 20th year of business. Last week, Alliance Media Botswana walked away with the Diamond Award at the PMR (Professional Management Review) Awards...

Issued by Alliance Media 7 Feb 2017

Picture: Supplied
The future of out-of-home is here, with Uber (of course)

Uber and Hubble (previously known as Taxi Media Group) have partnered to offer riders interactive entertainment during their trips...

6 Feb 2017

JCDecaux and Vodacom rebrand the Soweto Towers, South Africa's iconic and famous landmark
JCDecaux and Vodacom rebrand the Soweto Towers, South Africa's iconic and famous landmark

JCDecaux SA and Vodacom have joined forces in rebranding the iconic Soweto Towers, in South Africa, following the Vodacom Soweto Towers Competition launched in March 2016 to give a new look to the towers...

Issued by JCDecaux 1 Feb 2017

Tractor Outdoor takes on Durban
Tractor Outdoor takes on Durban

In addition to their landmark site holding in Gauteng, Western Cape and Eastern Cape, Tractor Outdoor has recently built 10 brand new sites in KZN…

Issued by Tractor Outdoor 1 Feb 2017

Chris Day
Five top digital signage technology 'must-haves' for 2017

Moving Tactics highlights five technology must-haves to keep in mind when discussing the creation of and operational efficiency of a digital signage system...

By Chris Day, Issued by Moving Tactics 30 Jan 2017

Five reasons why digital street pole ads are way of future
Five reasons why digital street pole ads are way of future

Offering a fresh new approach to out of home advertising, ADreach has launched digital street pole ads in Africa...

25 Jan 2017

Tractor Outdoor welcomes Ria Terblanche to the team!
Tractor Outdoor welcomes Ria Terblanche to the team!

Tractor Outdoor recently appointed Ria Terblanche as senior sales executive at their Johannesburg branch for all outdoor media formats currently under their management...

Issued by Tractor Outdoor 24 Jan 2017

Case study on taxi branding indicates branding reaches wide audience
Case study on taxi branding indicates branding reaches wide audience

As part of Primedia Outdoor's investment in research expertise and innovative market intelligence, it set tracked and measured taxi movement over a three-month campaign period between February and April 2016...

20 Jan 2017

Alliance Media partners with the TEARS Foundation to highlight the violent crisis we face in SA
Alliance Media partners with the TEARS Foundation to highlight the violent crisis we face in SA

Alliance Media is proud to support the TEARS Foundation by offering media space to increase the awareness of the TEARS Foundation's causes...

Issued by Alliance Media 18 Jan 2017

Posterscope's Future Defining Themes of OOH Conference
Posterscope's Future Defining Themes of OOH Conference

International and local experts at the Future Defining Themes of OOH Conference, taking place on 16 February in Johannesburg, will explore how many of our pre-existing rules, recommendations and benchmarks will be re-examined in 2017...

Issued by Dentsu Aegis Network 17 Jan 2017

Uber and Pizza Hut cash in with Guerrilla IMC's location-targeted ATM Media
Uber and Pizza Hut cash in with Guerrilla IMC's location-targeted ATM Media

Out-of-home media specialists Guerrilla-IMC recently launched their ATM Media Division in partnership with South Africa's premier third-party ATM service providers...

Issued by Guerrilla IMC 19 Dec 2016

JCDecaux South Africa relaunches its Citilite networks reinforced by OMC (Road) metrics
JCDecaux South Africa relaunches its Citilite networks reinforced by OMC (Road) metrics

Following the recent release of the Road survey through the OMC (Outdoor Measurement Council), JCDecaux in South Africa has re-evaluated its geo-demographic and psychographically designed Citilite networks...

Issued by JCDecaux 13 Dec 2016

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