Focus on Youth Marketing

Bizcommunity's YOUTH MARKETING Trend Report is now available in a downloadable PDF.

Download
Youth Marketing PDF >>

Subscribe to industry newsletters

AfricaCom

SPONSOR:

#EntrepreneurMonth

SPONSOR:
Guerrilla IMC celebrates its 10th birthday with a new corporate identity
Guerrilla IMC celebrates its 10th birthday with a new corporate identity

Out-of-home media owner Guerrilla-IMC is celebrating its 10th birthday this year. Founded in 2007 by media entrepreneurs Neil Clarence and Daryl van Arkel, the company has grown into one of the most inventive and resilient players in the OOH space...

Issued by Guerrilla IMC 2 days ago

Why run a digital signage network on Linux OS?
Why run a digital signage network on Linux OS?

From the most powerful supercomputers to self-driving cars, smartphones and TVs, Linux is the number one choice of operating system that drives our digital world, so why not use it for your digital signage?...

Issued by One Digital Media 3 Oct 2017

Outdoor Network's new LED digital billboard captivates Pretoria
Outdoor Network's new LED digital billboard captivates Pretoria

Garstfontein Road, Tshwane, is the latest recipient of one of Outdoor Network's state-of-the art 3x6 LED digital rotating billboards...

Issued by Provantage Media Group 18 Sep 2017

Tractor Outdoor partners with Table Mountain Aerial Cableway
Tractor Outdoor partners with Table Mountain Aerial Cableway

Tractor Outdoor, in partnership with Table Mountain Aerial Cableway Company, has recently undertaken a complete rebranding of Cape Town's iconic cable cars...

Issued by Tractor Outdoor 11 Sep 2017

Transform your walls
Transform your walls

Canvex customised wall canvas transforms interior walls into huge artworks, branding statements, billboards or creative backdrops...

Issued by Expand a Sign 8 Sep 2017

Four advertising scholarships available
Four advertising scholarships available

Primedia Outdoor and the AAA School of Advertising are offering four students, from disadvantaged backgrounds, scholarships for full time study...

5 Sep 2017

The Media Shop Johannesburg’s MD, Kgaugelo Maphai ©
SMME workshop opens up OOH possibilities

SMMEs, in the out of home (OOH) advertising sector can enhance their knowledge on the state of the OOH landscape and get advice on how to interact better with agencies and grow their business...

5 Sep 2017

Sea Change - Cork posters win a bronze campaign award at the 2017 Loeries
Sea Change - Cork posters win a bronze campaign award at the 2017 Loeries

Surfboards are highly toxic and carry a 180kg carbon footprint. Meet Sea Change - a brand committed to empowering and educating surfers on a greener, cleaner way of enjoying the natural sport of surfing...

Issued by Bittersuite 1 Sep 2017

#PAMRO2017 OOH measurement solutions being rolled out in Africa
#PAMRO2017 OOH measurement solutions being rolled out in Africa

Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...

By Louise Marsland 31 Aug 2017

Absa hops onboard City Sightseeing
Absa hops onboard City Sightseeing

Exploring new ways to reach South Africans out-of-home, Absa hopped on board City Sightseeing busses to advertise their new rewards programme...

Issued by Tag 8 31 Aug 2017

welcomia ©
#Pamro2017: Key learnings and challenges from SA Outdoor Measurement Council's journey

Sanna Fourie, head of statistics at Ask Afrika sheds light on the challenges and learnings from the SA Outdoor Measurement Council's journey...

By Juanita Pienaar 30 Aug 2017

Outdoor Network's burning billboard keeps it legal
Outdoor Network's burning billboard keeps it legal

An eye-popping ‘burning billboard' for British American Tobacco South Africa draws attention to the problem with smoking illegal cigarettes...

Issued by Provantage Media Group 28 Aug 2017

#Loeries2017: All the Print, Outdoor and Out of home (OOH) finalists!
#Loeries2017: All the Print, Outdoor and Out of home (OOH) finalists!

Finalists have been announced in the Loeries' Print, Outdoor and Out of home (OOH) categories. The print communication category includes newspaper advertising, sponsored by The Times, while the outdoor and out of home (OOH) category is sponsored by JCDecaux...

17 Aug 2017

OOH flies high in airports as passenger numbers increase
OOH flies high in airports as passenger numbers increase

Air travel is booming - who wouldn't want to reach a burgeoning market of largely affluent business and leisure travellers, some of whom are the SADC region's key decision-makers?...

Issued by Provantage Media Group 14 Aug 2017

Cadburys Martian's abducting ATM screens across South Africa
Cadburys Martian's abducting ATM screens across South Africa

Cadbury's (Mondelez) Martian campaign has landed in South Africa in the last few weeks and it's everywhere, but it's an ‘out-of-this-world' platform that's targeting consumers right at the point of purchase...

Issued by Guerrilla IMC 14 Aug 2017

The critical role of out-of-home in the marketing mix
The critical role of out-of-home in the marketing mix

With almost two-thirds of all consumer purchases made within half an hour of being exposed to out-of-home advertising, it's time to revisit the critical role the medium plays in the broader marketing mix...

By Howard Lonstein, Issued by Provantage Media Group 11 Aug 2017

Loeries 2017 Outdoor and OOH president Keith Cartwright.
#Loeries2017: Jury president jabber with Keith Cartwright

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Rounding off the series is Keith Cartwright, executive creative director at BSSP, the largest independent advertising agency in California...

By Leigh Andrews 28 Jul 2017

Creative is the key to effective OOH
Creative is the key to effective OOH

In South Africa, it seems that creatives are most often not custom-designing for OOH. Could this be because we see OOH as an extension of a campaign, not a medium in its own right?...

By Howard Lonstein, Issued by Provantage Media Group 26 Jul 2017

Provantage Media Group: 100% South African and black-owned with BEE Level 1 status
Provantage Media Group: 100% South African and black-owned with BEE Level 1 status

Leading out-of-home company Provantage Media Group has just been awarded a Level 1 B-BBEE rating by Grant Thornton - the highest BEE rating achievable...

Issued by Provantage Media Group 20 Jul 2017

Transit Ads rebrands to offer bigger, bolder and better
Transit Ads rebrands to offer bigger, bolder and better

Transit Ads and its widespread digital television network, Transit.TV, have been rebranded and refreshed in line with the wants and needs of its target audience, providing advertisers with opportunities that are bolder, better and more powerful...

Issued by Provantage Media Group 18 Jul 2017

Western Cape Provincial Government books 'booze free roads' campaign on Oasis Digital Networks platform
Western Cape Provincial Government books 'booze free roads' campaign on Oasis Digital Networks platform

Oasis Digital Networks is delighted to welcome the first booking from the Provincial Government on our DOOH forecourts in the Western Cape...

Issued by Oasis Digital Networks 7 Jul 2017

Good Food & Wine Show books with Oasis Digital Networks for the first the time
Good Food & Wine Show books with Oasis Digital Networks for the first the time

With Marco Pierre White and Jan Hendrik van der Westhuizen as headline chefs, South Africa's largest culinary event will be held at the Ticketpro Dome from Friday, 28 July, to Sunday, 30 July...

Issued by Oasis Digital Networks 6 Jul 2017

Image supplied.
Digitally impress through DOOH and social media blending

Integrating social media campaigns with DOOH boosts visibility and reach and allows the audience to become part of the campaign...

3 Jul 2017

Alliance Media conscious about carbon
Alliance Media conscious about carbon

Alliance Media has made use of World Environment Day, earlier this month, to review their sustainable environmental policy...

Issued by Alliance Media 20 Jun 2017

Frog, snake, bat and bird - by Y&R SA for Johannesburg Zoo.
#CannesLions2017: Outdoor Lions winners!

The 64th annual Cannes Lions Festival of Creativity hosted the Cannes Lions Outdoor award ceremony on 19 June 2017, with a single SA agency shining bright...

19 Jun 2017

Uber - Ditch Your Keys campaign
Uber - Ditch Your Keys campaign

Uber recently booked a basket of Oasis Digital Networks' new digital screens at the forecourts for the latest OOH part of their “Ditch Your Keys" campaign...

Issued by Oasis Digital Networks 14 Jun 2017

Pedal Power Association books digital screens with Oasis Digital Networks
Pedal Power Association books digital screens with Oasis Digital Networks

The Pedal Power Association, South Africa's largest cycling organisation, has chosen to make use of Oasis Digital Networks' new digital screens at the forecourts...

Issued by Oasis Digital Networks 13 Jun 2017

Twitter’s in-house campaign showed major conversations of the day united by hashtags.
Fepe International gives two creative awards

Twitter and The Secret Life of Pets won global awards at the annual Fepe International OOH Congress, held in Stockholm on 7-9 June 2017...

12 Jun 2017

The rise of malls and mall advertising
The rise of malls and mall advertising

The mall industry is expanding and with it the ability for brands to reach consumers in this environment. John Faia, GM of Mall Ads outlines the growth of the industry and how it provides more opportunities for brands...

Issued by Provantage Media Group 9 Jun 2017

Tractor Outdoor welcomes Llewellyn Terblanche to head up Transit Division
Tractor Outdoor welcomes Llewellyn Terblanche to head up Transit Division

One of the exciting developments happening at Tractor Outdoor this year, is that they have decided to launch a Transit division which forms part of the Tractor Group...

Issued by Tractor Outdoor 7 Jun 2017

Show more