Sometimes you're amazed at how little you know. I'm not talking about the 702 'Brain of Johannesburg' competition, where the questions are aimed at anyone with a double digit IQ. I'm talking about the media industry.
By Harry Herber 15 Apr 2013 14:10
The one thing that's certain when talking about anything relating to media is that if you have three people involved in the discussion, you'll get three opinions. Not only three opinions, but, indeed, three opinions that can be objectively rationalised and supported with defined case studies that empirically prove each case.
By Harry Herber 28 Jan 2013 12:55
It seems like just yesterday that the most overused word in the media planner's vocabulary suddenly appeared: convergence. I remember thinking how cool it was, and wondering how come the penny took so long to drop. Convergence was inevitable. Technology was flying and a single gadget that truly ran your life was surely on the cards somewhere in the not too distant future. Well, it has arrived.
By Harry Herber 14 Dec 2012 05:29