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Natasha McClymont's profile on Bizcommunity

Natasha McClymont is MD of Fresh Brand Activation, a Cape-based agency specialising in below-the-line marketing boasting clients such as Three Ships Whisky, CapeNature and BP. www.freshba.co.za
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Safeguarding the brand you've built

[Natasha McClymont] 'A brand is built in a lifetime, and crushed in an instant.' So goes the paraphrasing of the famous quote by businessman extraordinaire, Warren Buffet. This year alone has witnessed several brands losing their credibility in the eyes of supporters and customers.

Posted 2 days ago | Like
Seven New Year's resolutions for a brand agency

[Natasha McClymont] 2012 has been a long year for everybody, ups and downs, good clients and... Um... less good clients, campaigns that ran smoothly and some that fell a little flat. So, as an agency, we are mentally preparing ourselves for next year by getting together some of our resolutions for 2013.

Posted 4 months ago | Like
Six tips for sensible in-store marketing in the silly season

[Natasha McClymont] With Christmas closing in on us, we've all been bombarded by cheap tinsel, Boney M and a gaudy plethora of competing product displays in most of the supermarkets we've frequented over the past month or so. Most marketers view the festive season as a prime opportunity to boost product sales, and it can be, if it's done smartly.

Posted 5 months ago | Like (1)

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