Television advertisers, who know how we hate interruption advertising, and that we head for the loo, turn on the kettle; or simply PVR past the ads; now have a new strategy - they can 'push' the ad content to your mobile phone during ad breaks!
By Peter Mann 16 May 2014 05:54
The flight from Joburg to Cape Town appeared empty. My aisle seat had two empty spaces in the row until they arrived and proved once again that you should never use your laptop to discuss business on an aircraft.
By Peter Mann 23 Jan 2014 06:42
Even though ad agency bosses and media owners sit on a veritable pile of money, they live in the land of declining returns - where you have to run harder just to stay in the same place.
By Peter Mann 26 Sep 2012 09:40
The other day I was asked whether PR practitioners now have more power than ad agency bosses. Brian Berkman who was writing for Advantage magazine kindly told me I could disagree if I wished (I do) and he gave me 200 words in which to do so.
By Peter Mann 20 Sep 2012 07:06
As President Jacob Zuma surveys the rash of headlines and news stories today lampooning him for blaming apartheid's long-deceased architect, Hendrik Verwoerd, for the current crisis in education in Limpopo; he has only himself to blame. His Verwoerd gaffe on Redi Thlabi's show destroys his credibility.
By Peter Mann 24 Jul 2012 12:15
Luminaries from the public relations industry gathered in Johannesburg on Sunday, 25 March 2012, to celebrate the annual PRISM Awards. Meropa Communications was not among them and - once again - we did not win any awards. You see, I don't believe PR agencies should win awards.
By Peter Mann 23 Mar 2012 10:04