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Direct Marketing news

Get lost!

I bottomed out on unwanted, unwarranted, unjustified bullxxxx marketing today when my cell rang with a Cape Town number I didn't recognise. (021 557 **83)
I answered wondering who was calling me - only to be treated to an automated voice promising me a wonderful car insurance premium and inviting me to "push 1 for a call-back or to push 9 to opt out".

Opt out!!! Why the hell should I opt out when you had no right to call me in the first instance - and waste my time on a busy day!

I was so irritated that I pushed 1 - just so that I could k*k the person out when they called me thinking that they had a hot lead. I also want to know the name of the company who would stoop to this level of marketing.

Unfortunately I missed the call-back which was made an hour later from 021 557 **91 - but I am hoping that the person is going to try again, and I will get a chance to vent my spleen.

Surely this has to be illegal? It is certainly the very nadir of marketing. Does anyone know who they are?
    
 

About Peter Mann

Peter Mann is a founder of Meropa Communications (www.meropa.co.za) and has been CEO since 1989. He worked for most of South Africa's major newspapers as journalist for 15 years before that. He is a member of the South African Press Council appeals panel; and a trustee of literacy NGO READ. Tel +27 (0)11 506 7300, email , follow @petermann, and connect on LinkedIn.
Graeme Hayes
Graeme Hayes
Agreed, the new low of marketing is in effect. Another automated call service says "please hold, we have an important message for you", from a JHB number. I would also like to know who the brainchild is? Especially when my phone rings at 1am.
Posted on 19 Jul 2013 10:28
John Haenen
It isn't just one call - it is 2 or 3 every day. When I sit in front of a TV or read a newspaper I know that I will be bombarded by advertising, and I accept that fact. What I cannot accept is a company that invades my privacy, and apparently thinks that making me listen to a recording will make me feel well-disposed to their product. But even more important to me is where and how the marketing company got my mobile number. I choose to whom I will give that number, and I have not given anyone else permission to hand it out or pass it on. Are my personal details now a marketable commodity?
Posted on 22 Jul 2013 08:31
Jaco Reinecke
@ John, I am convinced that the cell networks are the source of our cell numbers via most probably staff members selling our personal details on for it is, in my opinion, a marketable commodity.

Not forgetting the amount of info people publish of on the web. If I make the effort, I can get an immense amount of info from the WWW about people. Google is your friend.

The ONLY way to steer clear of it all is:
no web presence whatsoever,
no cell or tel number,
no email or BBM profile
no physical or postal address.
and after all that, you will still get things coming your way that you did not ask for.

We need to learn new ways of managing this for it is here to stay and the amount of time, money and effort spent to try and stop it, is stupid. The time we waste complaining about it, has made no difference to date.

I say courteously, no thank you, and if the person on the other side does not stop, I put the phone down. Seldom they call back.
Posted on 22 Jul 2013 10:12
Tina Baer
Tina Baer
Amazing how many people support this invasive form of marketing - judging by all the comments above. It is the lowest rudest form of marketing. If I want to 'talk' to a machine (read: listen) I can phone Telkom's call centre, since they never answer anyway. But to have someone interrupt my day with something so moronic as a recorded message and expect me to have 'good feelings' about them as a service provider shows no regard for the consumer. It begs the next query... if I chose to use them as a service provider, I could then be assured of a service centre with endless recorded/looped messages with nary a breathing being in sight, er, I mean within ear shot.
I agree with you Peter. I likewise get so incensed that I want to take the trouble to get hold of them, but in the end I realise it will have little or no impact on them. Yes, according to CPA it IS 'illegal', because they did not ask 'permission' to harass us. grrrr.....
Posted on 23 Jul 2013 10:55
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