BizTrends 2018


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Manufacturing Indaba 2018

Putting brands into warm hands this winter
Putting brands into warm hands this winter

AutoReach estimates a potential reach of more than 400,000 vehicles during the upcoming winter school holidays. Distribution will commence on Friday, 22 June at 12pm...

Issued by AutoReach 1 day ago

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

#OneShow2018: Direct Marketing finalists revealed!
#OneShow2018: Direct Marketing finalists revealed!

Finalists in the 'direct marketing' category have been revealed for One Show 2018, with three SA entries making the grade...

12 Apr 2018

Waffleboo © –
"Let me tell you a story..." Why marketing fails without digital storytelling

There's no denying the power of potent digital storytelling skills, but marketers aren't necessarily born equipped with those skills, nor do they know how to hone them. Enter the BrandLove potent digital storytelling experiential workshop...

By Leigh Andrews 5 Apr 2018

Sagren Pather, Standard Bank’s executive head: digital, direct marketing and marketing analytics.
MMA SA shares key insights into the impact of mobile on business

Senior mobile experts offer key insights into the impact of mobile on business at MMA SA's 1st breakfast event of the year...

29 Mar 2018

Key trends in email marketing 2018: What you didn't know about this tried and tested channel
Key trends in email marketing 2018: What you didn't know about this tried and tested channel

While wide usage of email has been around since the early 1990s, it remains a tried and tested tool for communication, and particularly for effective direct marketing campaigns...

By Grant Fleming 27 Mar 2018

Cornellé van Graan, chairperson of the Direct Selling Association of South Africa (DSASA).
Awareness of consumer rights should be increased and enforced

When a product does not work properly or a service provider does not deliver as expected, indignant consumers are quick to assert that they know their rights, but they often do not...

27 Mar 2018

Spec-Savers campus activation through OtD's multi-channel marketing division
Spec-Savers campus activation through OtD's multi-channel marketing division

On the Dot activated a campaign at the University of Cape Town for Spec-Savers in February. The objective of the campaign was a summer promotion for a specific store...

Issued by On the Dot 26 Mar 2018

Your email marketing could land you in legal trouble in the EU, here's why
Your email marketing could land you in legal trouble in the EU, here's why

With the GDPR coming into effect on 25 May, SA companies do not have much time to get their email databases compliant and they face huge fines for breaches...

By Alison Treadaway 23 Mar 2018

Examples of retailers employing the new rules of attraction.
The new laws of attraction to survive the retail apocalypse

FCB Red Chicago's retail strategy group lead Curt Munk explains that retailers and marketers alike need to understand the new laws of attraction in order to survive what he dubs 'the retail apocalypse'...

By Leigh Andrews 13 Mar 2018

PoPI Act could kill more than just spam
PoPI Act could kill more than just spam

The long-awaited Protection of Personal Information (PoPI) Act regulations were published last year in September. They don't say much, but what they do say spells more than just sleepless nights for direct marketers...

By Elizabeth de Stadler 21 Feb 2018

The Greenhouse
The Greenhouse

To truly gain insights from consumers, it is vitally important that we meet them and interact with them in the most natural, human way. We developed the IGI Greenhouse platform to do just that...

Issued by IGI 15 Feb 2018

Why it's time to reevaluate your customer communication, starting with email
Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Charles Murito, country manager of Google Kenya |
Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Easter is the first big break of the year
Easter is the first big break of the year

AutoReach In-Car Activations offers you the perfect vehicle to interact with your audience from 28 March to 10 April, including the Easter long weekend from 30 March to 2 April 2018...

Issued by AutoReach 5 Feb 2018

#NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads
#NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads

During my adolescent years, an endless supply of sanitary pads 'magically' appeared in my toiletry cupboard. I had never thought of such things as luxury, but essential, oblivious to the reality that some school girls face...

By Jessica Tennant 31 Jan 2018

Ed Sweetman via
How print supports the trend toward hyperlocal marketing

There has never been more demand for hyperlocal marketing than there is today. And print is one of the best methods to support hyperlocal reach...

By Vaughan Patterson 30 Jan 2018

IMC Conference 2018: Insights into email and SMS marketing
IMC Conference 2018: Insights into email and SMS marketing

Everlytic is a Gold Sponsor of the upcoming IMC Conference and their MD, Walter Penfold, will use this opportunity to share his insights on email and SMS marketing as a preview of what's to come...

Issued by Everlytic 23 Jan 2018

On the Dot 'MCM' conducts activations for Pep Dealz new store openings
On the Dot 'MCM' conducts activations for Pep Dealz new store openings

On the Dot activated a campaign in Soneike, Paarl and the N1 Value Centre for Dealz new store openings in November and December...

Issued by On the Dot 20 Dec 2017

To a Vibrant 2017
To a Vibrant 2017

To all, Vibrant Direct wishes you a merry festive season and safe holidays this Christmas. Thank you to all clients and suppliers for making 2017 a year to never forget and to the overwhelming support which wouldn't have been possible without you...

Issued by Vibrant Direct 15 Dec 2017

Team Demographica.
Get to grips with CX and the customer journey now, or else...

Demographica CEO Warren Moss explains why your 2018/2019/2020 strategy sessions need to go beyond the generic inside-out design thinking filter and truly focus on the customer journey...

By Leigh Andrews 7 Dec 2017

Why financial services organisations need to stop worrying about links in emails
Why financial services organisations need to stop worrying about links in emails

A look at how financial services providers can consider including live links in their marketing emails (many don't for security reasons)...

By Ross Sibbald 29 Nov 2017

The art of anthropology and B2B communication
The art of anthropology and B2B communication

While the advertising world is often dominated by psychology, Claire Denham-Dyson writes that she believe there are many benefits to using anthropology in B2B marketing...

By Claire Denham-Dyson 24 Nov 2017

Game of content: Content marketing lessons from Game of Thrones
Game of content: Content marketing lessons from Game of Thrones

Game of Thrones is rich with lessons for content marketers to both optimise their content strategies and engage with their fans on a daily basis...

By Dirk Visser 23 Nov 2017

On the Dot is awarded GCIS tender
On the Dot is awarded GCIS tender

On the Dot has been appointed as the service provider for the distribution of Government Communication and Information System products. Vuk'uzenzele is a multi-lingual newspaper distributed on a national basis...

Issued by On the Dot 20 Nov 2017

The e-mail and SMS marketing juggernaut
The e-mail and SMS marketing juggernaut

Walter Penfold shares his insights on e-mail and SMS marketing as a taste of what's to come...

By Walter Penfold 17 Nov 2017

On the Dot 'MCM' conducts activations for Zebro's Chicken
On the Dot 'MCM' conducts activations for Zebro's Chicken

On the Dot activated a campaign in Cape Town for Zebro's Chicken to notify consumers of the new store opening, encourage consumers to go to the store and create brand awareness...

Issued by On the Dot 16 Nov 2017

Ogilvy leads the direct marketing conversation
Ogilvy leads the direct marketing conversation

The 2017 Assegai Awards were held in Johannesburg last week, by the Direct Marketing Association of SA, where Ogilvy SA took home an unprecedented 33 statues alongside its clients...

Issued by Ogilvy & Mather 15 Nov 2017

Direct mail growing in the US: Does it mean South Africa will follow?
Direct mail growing in the US: Does it mean South Africa will follow?

Research in America has shown how digital marketing and direct mail can complement each other, highlighting the opportunities for growth in these industries in South Africa...

By Daniel de la Rey, Issued by On the Dot 13 Nov 2017

Image credit: .
Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...

By Danette Breitenbach 13 Nov 2017

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