Subscribe to industry newsletters

BizTrends 2018

SPONSORED BY

More trends...
The Greenhouse
The Greenhouse

To truly gain insights from consumers, it is vitally important that we meet them and interact with them in the most natural, human way. We developed the IGI Greenhouse platform to do just that...

Issued by IGI 15 Feb 2018

Why it's time to reevaluate your customer communication, starting with email
Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Charles Murito, country manager of Google Kenya |
Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Easter is the first big break of the year
Easter is the first big break of the year

AutoReach In-Car Activations offers you the perfect vehicle to interact with your audience from 28 March to 10 April, including the Easter long weekend from 30 March to 2 April 2018...

Issued by AutoReach 5 Feb 2018

#NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads
#NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads

During my adolescent years, an endless supply of sanitary pads 'magically' appeared in my toiletry cupboard. I had never thought of such things as luxury, but essential, oblivious to the reality that some school girls face...

By Jessica Tennant 31 Jan 2018

Ed Sweetman via
How print supports the trend toward hyperlocal marketing

There has never been more demand for hyperlocal marketing than there is today. And print is one of the best methods to support hyperlocal reach...

By Vaughan Patterson 30 Jan 2018

IMC Conference 2018: Insights into email and SMS marketing
IMC Conference 2018: Insights into email and SMS marketing

Everlytic is a Gold Sponsor of the upcoming IMC Conference and their MD, Walter Penfold, will use this opportunity to share his insights on email and SMS marketing as a preview of what's to come...

Issued by Everlytic 23 Jan 2018

On the Dot 'MCM' conducts activations for Pep Dealz new store openings
On the Dot 'MCM' conducts activations for Pep Dealz new store openings

On the Dot activated a campaign in Soneike, Paarl and the N1 Value Centre for Dealz new store openings in November and December...

Issued by On the Dot 20 Dec 2017

To a Vibrant 2017
To a Vibrant 2017

To all, Vibrant Direct wishes you a merry festive season and safe holidays this Christmas. Thank you to all clients and suppliers for making 2017 a year to never forget and to the overwhelming support which wouldn't have been possible without you...

Issued by Vibrant Direct 15 Dec 2017

Team Demographica.
Get to grips with CX and the customer journey now, or else...

Demographica CEO Warren Moss explains why your 2018/2019/2020 strategy sessions need to go beyond the generic inside-out design thinking filter and truly focus on the customer journey...

By Leigh Andrews 7 Dec 2017

Why financial services organisations need to stop worrying about links in emails
Why financial services organisations need to stop worrying about links in emails

A look at how financial services providers can consider including live links in their marketing emails (many don't for security reasons)...

By Ross Sibbald 29 Nov 2017

The art of anthropology and B2B communication
The art of anthropology and B2B communication

While the advertising world is often dominated by psychology, Claire Denham-Dyson writes that she believe there are many benefits to using anthropology in B2B marketing...

By Claire Denham-Dyson 24 Nov 2017

Game of content: Content marketing lessons from Game of Thrones
Game of content: Content marketing lessons from Game of Thrones

Game of Thrones is rich with lessons for content marketers to both optimise their content strategies and engage with their fans on a daily basis...

By Dirk Visser 23 Nov 2017

On the Dot is awarded GCIS tender
On the Dot is awarded GCIS tender

On the Dot has been appointed as the service provider for the distribution of Government Communication and Information System products. Vuk'uzenzele is a multi-lingual newspaper distributed on a national basis...

Issued by On the Dot 20 Nov 2017

The e-mail and SMS marketing juggernaut
The e-mail and SMS marketing juggernaut

Walter Penfold shares his insights on e-mail and SMS marketing as a taste of what's to come...

By Walter Penfold 17 Nov 2017

On the Dot 'MCM' conducts activations for Zebro's Chicken
On the Dot 'MCM' conducts activations for Zebro's Chicken

On the Dot activated a campaign in Cape Town for Zebro's Chicken to notify consumers of the new store opening, encourage consumers to go to the store and create brand awareness...

Issued by On the Dot 16 Nov 2017

Ogilvy leads the direct marketing conversation
Ogilvy leads the direct marketing conversation

The 2017 Assegai Awards were held in Johannesburg last week, by the Direct Marketing Association of SA, where Ogilvy SA took home an unprecedented 33 statues alongside its clients...

Issued by Ogilvy & Mather 15 Nov 2017

Direct mail growing in the US: Does it mean South Africa will follow?
Direct mail growing in the US: Does it mean South Africa will follow?

Research in America has shown how digital marketing and direct mail can complement each other, highlighting the opportunities for growth in these industries in South Africa...

By Daniel de la Rey, Issued by On the Dot 13 Nov 2017

Image credit: .
Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...

By Danette Breitenbach 13 Nov 2017

#Assegais2017: Where quantity and quality meet
#Assegais2017: Where quantity and quality meet

The DMASA Assegai Awards might be all about the numbers, but the Awards are no game. With ROI a key measurement of a campaign, only those that deliver are rewarded, and despite a tough year, the industry accomplished that...

By Danette Breitenbach 10 Nov 2017

Halo agency, winner of the Nkosi Award for the highest ranking campaign at the Assegai Awards.
#ASSEGAIS2017: ALL THE 2017 WINNERS!

The Direct Marketing Association of South Africa (DMASA) hosted the Assegai Awards 2017 at The Empire in Parktown on 9 November, 2017.

9 Nov 2017

On the Dot awards their Diamonds
On the Dot awards their Diamonds

On the Dot hosted their annual Diamond Awards Gala on the evening of 2 November to honour the nominated finalists for their hard work, passion and contribution to the company over the year...

Issued by On the Dot 6 Nov 2017

Image supplied.
Direct selling is now appealing to more South African men

Traditionally more women than men were attracted to direct selling to supplement or earn an income, but more South African men are now exploring direct selling opportunities...

1 Nov 2017

Email marketing growing in importance for SA brands and companies
Email marketing growing in importance for SA brands and companies

A new Everlytic report reveals the powerful role of email marketing in SA business...

Issued by Everlytic 30 Oct 2017

Crimson, YouKnow launch social analytics-based trends report
Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October...

By Jessica Tennant 12 Oct 2017

Why take your email marketing the inbound way?
Why take your email marketing the inbound way?

While email marketing is a classic outbound marketing strategy, it plays a major role in inbound marketing as it seeks to build and nurture a relationship with new, existing as well as inactive customers...

By Kevin George 11 Oct 2017

On the Dot provides clients the opportunity to explore township market
On the Dot provides clients the opportunity to explore township market

On 20 September, On the Dot arranged a tour in Vosloorus township to give advertisers an opportunity to visit the homes of their main market and ask them questions...

Issued by On the Dot 9 Oct 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete
Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets...

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

Media24 Magazine awareness campaign through OtD's multi-channel marketing division
Media24 Magazine awareness campaign through OtD's multi-channel marketing division

On the Dot's multi-channel marketing division completed awareness campaigns for various Media24 magazines across the country...

Issued by On the Dot 3 Oct 2017

Show more