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The Assegai Awards: rewarding the best in integrated marketing
The Assegai Awards: rewarding the best in integrated marketing

The DMASA's Assegai Integrated Marketing Awards have been a part of the marketing landscape for almost two decades now and the focus remains on the protection and development of the integrated marketing industry...

Issued by Assegai Awards 4 Aug 2017

Unlocking the power of variables in marketing
Unlocking the power of variables in marketing

Creating a marketing plan isn't simple. You have to research and understand the interests of your target customers, tap into current marketing trends and come up with a clever and captivating pitch to sell your products...

Issued by Effective Intelligence 3 Aug 2017

Three African markets worst affected by spam calls
Three African markets worst affected by spam calls

Truecaller Insights reveals the top 20 countries affected by spam calls in 2017, including the top three African countries...

2 Aug 2017

#StartupStory: Spatialedge
#StartupStory: Spatialedge

In this week's #StartupStory, we chat to Retief Gerber, CEO of Spatialedge - a geospatial data insights and marketing company...

By Ilse van den Berg 28 Jul 2017

Direct sales industry displays growth despite depressed economy
Direct sales industry displays growth despite depressed economy

The direct selling industry is one of the few sectors showing growth over the past 18 months...

20 Jul 2017

How advertising's ugly duckling has turned into a swan
How advertising's ugly duckling has turned into a swan

Despite the bad reputation, there is hardly a business on the planet today that has not adopted some form of direct marketing, writes Bronwyn Williams...

By Bronwyn Williams 13 Jul 2017

Popi-proof your direct marketing
Popi-proof your direct marketing

Popi need not be a threat to your business, instead it can be seen as a piece of legislation that can be adhered to easily - one which will benefit both consumers and businesses wanting to find the right types of customers...

By Gareth Mountain 13 Jul 2017

Do student life better with Absa and coffee
Do student life better with Absa and coffee

Looking for new ways to target university students across the country, ABSA teamed up with Tag 8 to run coffee cup advertising across campus coffee shops nationwide...

Issued by Tag 8 6 Jul 2017

How intelligent digital platforms are transforming marketing and customer service
How intelligent digital platforms are transforming marketing and customer service

Imagine if a brand really listened to what we have to say instead of pushing what they want us to hear? Sounds like a far-fetched idea, doesn't it?..

Issued by Effective Intelligence 29 Jun 2017

Google, home of the Whopper.
#CannesLions2017: Direct Lions winners!

The 64th annual Cannes Lions Festival of Creativity hosted the Cannes Direct award ceremony on 20 June 2017...

20 Jun 2017

On the Dot customised Jozi tour
On the Dot customised Jozi tour

On the Dot arranged a customised two-day tour around Johannesburg for one of Bain & Bunkell's clients, IndieFin. The tour included Soweto, Alexandra, Braamfontein, New Town, Johannesburg CBD and Maboneng...

Issued by On the Dot 14 Jun 2017

On the Dot working hand-in-hand with Top T
On the Dot working hand-in-hand with Top T

Top T has distributed leaflets to households through OtD Pamphlets division, as well as OtD Multi-Channel Marketing services, doing intersection and taxi rank activations, to entrench their brand amongst their target market...

Issued by On the Dot 13 Jun 2017

Carmen Murray
Free masterclass: Fundamentals to disrupt and delight by activating brand purpose

What if I tell you there are ways for brands to find a way to bring two economies together. I believe brands have the power to unleash something bigger and better than what we have ever envisioned...

By Carmen Murray, Issued by Mobitainment 31 May 2017

Samantha Craddock © –
Is cold calling dead?

I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO...

By Dave Nemeth 16 May 2017

On the Dot rewards top Daily Sun street sellers
On the Dot rewards top Daily Sun street sellers

On the Dot, SA's largest multi-channel media logistics company, and the Daily Sun, the country's biggest daily newspaper, recently hosted the SunSellers competition to reward top newspaper sellers...

Issued by On the Dot 16 May 2017

Natural phenomenon of winter: Migration to warmer places
Natural phenomenon of winter: Migration to warmer places

Will your audience be migrating to warmer places this winter? Much like the winter natural phenomenon of the Sardine Run up the east coast of South Africa when millions of this fish species migrate northwards...

Issued by AutoReach 11 May 2017

On the Dot walks away with six awards at the prestigious Media24 awards evening
On the Dot walks away with six awards at the prestigious Media24 awards evening

On the evening of Friday, 5 May, On the Dot stole the spotlight by walking away with six awards at the prestigious Media24 awards evening...

Issued by On the Dot 9 May 2017

I am curious, respectful, practical, enthusiastic and agile. Mother, wife and friend.
#BehindtheSelfie with... Zonica Strydom

This week we find out what's really going on behind the selfie with technophile Zonica Strydom, operations and business unit director at iKineo customer engagement agency...

By Leigh Andrews 19 Apr 2017

On the Dot's direct to home distribution footprint
On the Dot's direct to home distribution footprint

On the Dot pamphlet distribution provides access to demographically targeted consumer markets offering a reliable accurate, efficient and cost-effective direct marketing communication platform...

Issued by On the Dot 19 Apr 2017

OtD extends volunteer footprint to several SA societies as numbers of purslane trees grow
OtD extends volunteer footprint to several SA societies as numbers of purslane trees grow

On the Dot recently demonstrated its commitment to community service and its volunteer project, as employees participated in projects throughout South Africa...

Issued by On the Dot 18 Apr 2017

Strategic marketing can help CEOs increase revenue
Strategic marketing can help CEOs increase revenue

If you were to Google “how to increase revenue”, one of the first search results outlines four simple methods: increase number of customers, increase transaction size, increase the frequency of transactions per customer, and, perhaps most obviously, increase price...

Issued by Effective Intelligence 7 Apr 2017

Know thy customer with AMO from Effective Intelligence
Know thy customer with AMO from Effective Intelligence

With so many tools, platforms and communication channels, modern business executives would be forgiven for feeling a little intimidated when planning their next advertising or marketing campaign...

Issued by Effective Intelligence 31 Mar 2017

AutoReach Lucky Bunny surprises and delights Fagan
AutoReach Lucky Bunny surprises and delights Fagan

Fagan Abraham, Junior Account Manager at Carat, enthusiastically posted her Lucky Bunny selfie on Instagram in the AutoReach Easter 2017 Agency Strike Competition and won herself a willow picnic basket for two...

Issued by AutoReach 22 Mar 2017

How direct are you?
How direct are you?

When I mention direct marketing, do you cringe and think of all those offers you receive overflowing in your postbox? Although this form of direct marketing does have a place, I'm talking about direct marketing with a bit more impact, that's far more memorable...

By Andrew MacKenzie 20 Mar 2017

Have you met the AutoReach Lucky Bunny?
Have you met the AutoReach Lucky Bunny?

The AutoReach Lucky Bunny will be surprising and delighting planners and strategists at advertising and media agencies during February...

Issued by AutoReach 9 Feb 2017

AutoReach announces their Easter 2017 in-car activation packages
AutoReach announces their Easter 2017 in-car activation packages

On 31 March thousands of road-travellers will be leaving Gauteng on different routes heading towards their favourite holiday destinations. Did you know Easter is the second-biggest consumer spend period and time for the first school term break of the year?...

Issued by AutoReach 8 Feb 2017

Case studies show passion fuels success in direct selling
Case studies show passion fuels success in direct selling

It is passion that drives the country's best salespeople says Ernest Du Toit, chairman of the Direct Selling Association (DSA), who has seen thousands of entrepreneurs go from poverty to success...

23 Jan 2017

The rise and rise of Adclick Africa
The rise and rise of Adclick Africa

Adclick Africa, one of the leading data-driven digital media and marketing companies in South Africa, is a fully-fledged Level 1 BEE company that is set to scale greater heights in 2017...

Issued by Adclick Africa Media Group 18 Jan 2017

10 years in mobile win Direct Marketing of the Year Awards
10 years in mobile win Direct Marketing of the Year Awards

Mobitainment was selected as 'SME of the Year' and founder, Candice Goodman, the 'Direct Marketer of the Year' at this year's Assegai Awards...

Issued by Mobitainment 13 Dec 2016

#BestofBiz: Marketing & Media
#BestofBiz 2016: Marketing & Media

We've compiled our annual #BestofBiz 2016 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

12 Dec 2016

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