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New press offices

Pistol + Honey has opened a press office on Bizcommunity.com!
Pistol + Honey

Pistol + Honey is an Advertising Agency servicing clients both in South Africa + abroad.
We specialise in Social Media, Websites + Digital Marketing for Corporate Clients + selected SME's.

Implement GDPR or organisations risk losing business
Implement GDPR or organisations risk losing business

For businesses around the world, including Africa, the implementation of the European Union's (EU) General Data Protection Regulation (GDPR) is particularly pertinent...

1 day ago

#CannesLions2018: Direct Lions shortlist
#CannesLions2018: Direct Lions shortlist

The Cannes Lions Direct Lions shortlist has been released, with an SA entry making the grade...

2 days ago

Black Friday: Sow now, reap later
Black Friday: Sow now, reap later

There's no doubt that Black Friday (and the subsequent Cyber Monday) has firmly embedded itself as part of the local sales cycle. With the annual shopping frenzy only due in November, it does not mean that marketers should not be preparing already...

By Grant Fleming 15 Jun 2018

Assegai Awards 2018 open for entries
Assegai Awards 2018 open for entries

The Direct Marketing Association of South Africa (DMASA) has announced that the Assegai Awards for 2018 are open for entries as of 12 June 2018...

12 Jun 2018

Image credit: Jonathan Schöps via .
Is your network ready for GDPR and PoPI?

Global and local legislation imposes severe penalties for firms that fail to protect their networks from DDoS attacks...

By Bryan Hamman 7 Jun 2018

The impact of GDPR on digital marketing
The impact of GDPR on digital marketing

The General Data Protection Regulation legislation is the most important change in data privacy regulation in 20 years. As the international resident's compliance deadline was 25 May 2018, there is more emphasis than ever on using and storing data responsibly...

By Gary Meyer 5 Jun 2018

Is your newsletter successful? Here's how you can track ROI
Is your newsletter successful? Here's how you can track ROI

You go to great effort to interview teams and create networks to capture the latest news and events across your division or business. Content is carefully copywritten and packaged into a beautiful digital newsletter distributed every month at the same time for consistency. You're doing everything right, right?...

Issued by Blue Juice 1 Jun 2018

GDPR: ground zero for a more trusted, secure internet
GDPR: ground zero for a more trusted, secure internet

Most of us have been bombarded recently by a barrage of emails from companies begging us to "stay in touch" or "opt in" or informing us of a "policy update". On May 25, an historic date for the internet, the EU's General Data Protection Regulation (GDPR) came into force...

By Bill Buchanan 28 May 2018

From stone - to smart tablets and back again (oh, and the glitch in the road)
From stone - to smart tablets and back again (oh, and the glitch in the road)

For marketers and business owners, one of the biggest urban legends is that direct mail is dead, and that it was killed by the internet...

By Nick Sarnadas, Issued by Madex 17 May 2018

#WTMA18: Digital as the predominant channel for travel
#WTMA18: Digital as the predominant channel for travel

Working with destinations around the world on their digital strategies, Cook and his team have been witness to how tourist boards, government and private sector associations adapt and grow in the travel space...

By Robin Fredericks 10 May 2018

How African businesses can comply with new EU data laws
How African businesses can comply with new EU data laws

The six steps that African businesses can take to comply with new European Union data privacy laws...

By Pieter Bensch 9 May 2018

What to be aware of when buying data lists
What to be aware of when buying data lists

When faced with improving their direct marketing, many companies have turned to buying data lists. This can be a daunting prospect as there is always the chance of investing a lot of money in what could turn out to be a dud...

By Mike Kann 3 May 2018

Build a better database and boost your audience
Build a better database and boost your audience

For businesses across the board, one way to get better returns is by improving efficiencies. For marketers, in particular, the million-rand question is how to build better databases and grow their audience...

By Grant Fleming 3 May 2018

On the Dot 'MCM' supply loud halo activations to clients
On the Dot 'MCM' supply loud halo activations to clients

Loud halo builds brand loyalty, awareness and is an ideal medium to advise the community of new store openings, promotions and specials thereby ensuring increased traffic through your store...

Issued by On the Dot 3 May 2018

Putting brands into warm hands this winter
Putting brands into warm hands this winter

AutoReach estimates a potential reach of more than 400,000 vehicles during the upcoming winter school holidays. Distribution will commence on Friday, 22 June at 12pm...

Issued by AutoReach 23 Apr 2018

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

#OneShow2018: Direct Marketing finalists revealed!
#OneShow2018: Direct Marketing finalists revealed!

Finalists in the 'direct marketing' category have been revealed for One Show 2018, with three SA entries making the grade...

12 Apr 2018

Waffleboo © –
"Let me tell you a story..." Why marketing fails without digital storytelling

There's no denying the power of potent digital storytelling skills, but marketers aren't necessarily born equipped with those skills, nor do they know how to hone them. Enter the BrandLove potent digital storytelling experiential workshop...

By Leigh Andrews 5 Apr 2018

Sagren Pather, Standard Bank’s executive head: digital, direct marketing and marketing analytics.
MMA SA shares key insights into the impact of mobile on business

Senior mobile experts offer key insights into the impact of mobile on business at MMA SA's 1st breakfast event of the year...

29 Mar 2018

Key trends in email marketing 2018: What you didn't know about this tried and tested channel
Key trends in email marketing 2018: What you didn't know about this tried and tested channel

While wide usage of email has been around since the early 1990s, it remains a tried and tested tool for communication, and particularly for effective direct marketing campaigns...

By Grant Fleming 27 Mar 2018

Cornellé van Graan, chairperson of the Direct Selling Association of South Africa (DSASA).
Awareness of consumer rights should be increased and enforced

When a product does not work properly or a service provider does not deliver as expected, indignant consumers are quick to assert that they know their rights, but they often do not...

27 Mar 2018

Spec-Savers campus activation through OtD's multi-channel marketing division
Spec-Savers campus activation through OtD's multi-channel marketing division

On the Dot activated a campaign at the University of Cape Town for Spec-Savers in February. The objective of the campaign was a summer promotion for a specific store...

Issued by On the Dot 26 Mar 2018

Your email marketing could land you in legal trouble in the EU, here's why
Your email marketing could land you in legal trouble in the EU, here's why

With the GDPR coming into effect on 25 May, SA companies do not have much time to get their email databases compliant and they face huge fines for breaches...

By Alison Treadaway 23 Mar 2018

Examples of retailers employing the new rules of attraction.
The new laws of attraction to survive the retail apocalypse

FCB Red Chicago's retail strategy group lead Curt Munk explains that retailers and marketers alike need to understand the new laws of attraction in order to survive what he dubs 'the retail apocalypse'...

By Leigh Andrews 13 Mar 2018

PoPI Act could kill more than just spam
PoPI Act could kill more than just spam

The long-awaited Protection of Personal Information (PoPI) Act regulations were published last year in September. They don't say much, but what they do say spells more than just sleepless nights for direct marketers...

By Elizabeth de Stadler 21 Feb 2018

The Greenhouse
The Greenhouse

To truly gain insights from consumers, it is vitally important that we meet them and interact with them in the most natural, human way. We developed the IGI Greenhouse platform to do just that...

Issued by IGI 15 Feb 2018

Why it's time to reevaluate your customer communication, starting with email
Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Charles Murito, country manager of Google Kenya |
Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Easter is the first big break of the year
Easter is the first big break of the year

AutoReach In-Car Activations offers you the perfect vehicle to interact with your audience from 28 March to 10 April, including the Easter long weekend from 30 March to 2 April 2018...

Issued by AutoReach 5 Feb 2018

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