New press offices

Principa has opened a press office on Bizcommunity.com!
Principa

Through data analytics, consulting and software, we work with data so that you can work wonders.

New recruiters

The Staffing Agency has opened a recruiter listing on Bizcommunity.com!
The Staffing Agency

We are a recruitment agency that is passionate about our clients and applicants alike, with old-fashioned values and services.

Bad data is harming your email marketing efforts: Here's how to fix it
Bad data is harming your email marketing efforts: Here's how to fix it

Bad data can impact everything. From how many people see the messaging you send out to its impact and even your organisation's reputation. Fortunately, cleaning up your data and repairing your marketing efforts isn't rocket science...

By Ross Sibbald 14 hours ago

Clive Angel's insights on 'The Subscription Economy'
Clive Angel's insights on 'The Subscription Economy'

A subscription as defined by Clive Angel is any service whereby a consumer pays an ongoing fee for the ongoing use of an asset and/or access to a customer service...

Issued by KOBELA MEDIA & ADVERTISING 9 Oct 2018

PRC and Nielsen launch Fusion 101
PRC and Nielsen launch Fusion 101

The Publisher Research Council and Nielsen launched a 'fused' survey, called Fusion - said to change the face of research in South Africa - in Johannesburg and Cape Town last week...

28 Sep 2018

The state of email marketing two months after GDPR
The state of email marketing two months after GDPR

Two months since GDPR was implemented, thousands of sources have published their "expert" advice about the law and how it applies to email marketing. However, much of that is causing a lot of misunderstanding and confusion...

By Louise Robinson 19 Sep 2018

Assegai Awards 2018 - One week to deadline
Assegai Awards 2018 - One week to deadline

You still have a week to put your entries together for the 2018 Assegai Integrated Marketing Awards - the deadline is midnight on Tuesday, 25 September...

Issued by DMASA 17 Sep 2018

Keeping within the boundaries: Ethical marketing automation
Keeping within the boundaries: Ethical marketing automation

Marketing Automation Systems (MAS) might seem like good software to have in order to send out bulk email and/or SMS campaigns. However, it should be so much more...

By Gareth Mountain 14 Sep 2018

Give your brand the space to grow on Bizcommunity
Give your brand the space to grow on Bizcommunity

Give your brand the space to blossom on the biggest B2B website, catering to 18 professional industry sectors and niche audiences across Africa...

Issued by Bizcommunity.com 14 Sep 2018

The Assegai Awards: Judges for 2018 have been selected
The Assegai Awards: Judges for 2018 have been selected

The judging panel for the 2018 Assegai Awards has been selected. These individuals have been carefully chosen by the DMASA and have the collective local and international expertise required to judge all work from the marketing sector...

Issued by DMASA 13 Sep 2018

Why enter the Assegai Awards 2018?
Why enter the Assegai Awards 2018?

Entries for 2018 are open for submissions and this is the perfect opportunity to showcase those campaigns that pushed boundaries...

Issued by DMASA 4 Sep 2018

Assegai Awards 2018 - Entries extension
Assegai Awards 2018 - Entries extension

The DMASA has announced that the Assegai Awards 2018 entries deadline has been extended to 25 September 2018, so get those entries in...

Issued by DMASA 27 Aug 2018

Sweet summertime is always the best of what might be
Sweet summertime is always the best of what might be

The season of fun in the sun is on its way and the countdown to white sand and blue seas has begun. What better time to plan your AutoReach promotion and reach this holiday audience?...

Issued by AutoReach 23 Aug 2018

How to use performance marketing to grow business effectively
How to use performance marketing to grow business effectively

DCMN Cape Town recently hosted their first Open Night for startups in Cape Town, in which Travelstart shared their marketing journey, as well as valuable insights on the lessons they have learned over the years...

15 Aug 2018

Catalogues, are they still effective?
Catalogues, are they still effective?

What has given this advertising medium such longevity? Is it because of its cost-effectiveness, or perhaps it is the preferred choice when making purchasing decisions? Maybe it is simply because it works...

By Daniel De la Rey, Issued by On the Dot 8 Aug 2018

PoPI regulations: Don't kill the goose that lays the golden eggs
PoPI regulations: Don't kill the goose that lays the golden eggs

As they currently stand, the draft regulations relating to the Protection of Personal Information Act (PoPI) could significantly harm a key driver of inclusive economic growth-direct marketing...

By David Dickens 2 Aug 2018

How e-mail marketing increases sales
How e-mail marketing increases sales

Email marketing is one of the most essential marketing tools that most online-based businesses employ to maximise their sales...

By Rilind Elezaj 12 Jul 2018

The importance of diversity when creating communications strategies
The importance of diversity when creating communications strategies

It's becoming commonly known that what's fundamentally missing from the brand strategy process is the diversity of the talent. Warren Moss elaborates on why diversity is an important aspect when creating communication strategies...

By Warren Moss 5 Jul 2018

On the Dot supports KanyeKanye - driven to do good, whilst doing good business
On the Dot supports KanyeKanye - driven to do good, whilst doing good business

On the Dot's relationship with KanyeKanye started last year when they (OtD) were sourcing creative 'thank you gifts' for their clients...

Issued by On the Dot 28 Jun 2018

SA's Reach Lions-winning work...
#CannesLions2018: Reach Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 21 June, with the 2018 Creative Data, Direct, Media, PR and Social & Influencer winners announced during the Reach award ceremony...

21 Jun 2018

Implement GDPR or organisations risk losing business
Implement GDPR or organisations risk losing business

For businesses around the world, including Africa, the implementation of the European Union's (EU) General Data Protection Regulation (GDPR) is particularly pertinent...

21 Jun 2018

#CannesLions2018: Direct Lions shortlist
#CannesLions2018: Direct Lions shortlist

The Cannes Lions Direct Lions shortlist has been released, with an SA entry making the grade...

20 Jun 2018

Black Friday: Sow now, reap later
Black Friday: Sow now, reap later

There's no doubt that Black Friday (and the subsequent Cyber Monday) has firmly embedded itself as part of the local sales cycle. With the annual shopping frenzy only due in November, it does not mean that marketers should not be preparing already...

By Grant Fleming 15 Jun 2018

Assegai Awards 2018 open for entries
Assegai Awards 2018 open for entries

The Direct Marketing Association of South Africa (DMASA) has announced that the Assegai Awards for 2018 are open for entries as of 12 June 2018...

12 Jun 2018

Image credit: Jonathan Schöps via .
Is your network ready for GDPR and PoPI?

Global and local legislation imposes severe penalties for firms that fail to protect their networks from DDoS attacks...

By Bryan Hamman 7 Jun 2018

The impact of GDPR on digital marketing
The impact of GDPR on digital marketing

The General Data Protection Regulation legislation is the most important change in data privacy regulation in 20 years. As the international resident's compliance deadline was 25 May 2018, there is more emphasis than ever on using and storing data responsibly...

By Gary Meyer 5 Jun 2018

Is your newsletter successful? Here's how you can track ROI
Is your newsletter successful? Here's how you can track ROI

You go to great effort to interview teams and create networks to capture the latest news and events across your division or business. Content is carefully copywritten and packaged into a beautiful digital newsletter distributed every month at the same time for consistency. You're doing everything right, right?...

Issued by Blue Juice 1 Jun 2018

GDPR: ground zero for a more trusted, secure internet
GDPR: ground zero for a more trusted, secure internet

Most of us have been bombarded recently by a barrage of emails from companies begging us to "stay in touch" or "opt in" or informing us of a "policy update". On May 25, an historic date for the internet, the EU's General Data Protection Regulation (GDPR) came into force...

By Bill Buchanan 28 May 2018

From stone - to smart tablets and back again (oh, and the glitch in the road)
From stone - to smart tablets and back again (oh, and the glitch in the road)

For marketers and business owners, one of the biggest urban legends is that direct mail is dead, and that it was killed by the internet...

By Nick Sarnadas, Issued by Madex 17 May 2018

#WTMA18: Digital as the predominant channel for travel
#WTMA18: Digital as the predominant channel for travel

Working with destinations around the world on their digital strategies, Cook and his team have been witness to how tourist boards, government and private sector associations adapt and grow in the travel space...

By Robin Fredericks 10 May 2018

How African businesses can comply with new EU data laws
How African businesses can comply with new EU data laws

The six steps that African businesses can take to comply with new European Union data privacy laws...

By Pieter Bensch 9 May 2018

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