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Why financial services organisations need to stop worrying about links in emails
Why financial services organisations need to stop worrying about links in emails

A look at how financial services providers can consider including live links in their marketing emails (many don't for security reasons)...

By Ross Sibbald 29 Nov 2017

The art of anthropology and B2B communication
The art of anthropology and B2B communication

While the advertising world is often dominated by psychology, Claire Denham-Dyson writes that she believe there are many benefits to using anthropology in B2B marketing...

By Claire Denham-Dyson 24 Nov 2017

Game of content: Content marketing lessons from Game of Thrones
Game of content: Content marketing lessons from Game of Thrones

Game of Thrones is rich with lessons for content marketers to both optimise their content strategies and engage with their fans on a daily basis...

By Dirk Visser 23 Nov 2017

On the Dot is awarded GCIS tender
On the Dot is awarded GCIS tender

On the Dot has been appointed as the service provider for the distribution of Government Communication and Information System products. Vuk'uzenzele is a multi-lingual newspaper distributed on a national basis...

Issued by On the Dot 20 Nov 2017

The e-mail and SMS marketing juggernaut
The e-mail and SMS marketing juggernaut

Walter Penfold shares his insights on e-mail and SMS marketing as a taste of what's to come...

By Walter Penfold 17 Nov 2017

On the Dot 'MCM' conducts activations for Zebro's Chicken
On the Dot 'MCM' conducts activations for Zebro's Chicken

On the Dot activated a campaign in Cape Town for Zebro's Chicken to notify consumers of the new store opening, encourage consumers to go to the store and create brand awareness...

Issued by On the Dot 16 Nov 2017

Ogilvy leads the direct marketing conversation
Ogilvy leads the direct marketing conversation

The 2017 Assegai Awards were held in Johannesburg last week, by the Direct Marketing Association of SA, where Ogilvy SA took home an unprecedented 33 statues alongside its clients...

Issued by Ogilvy & Mather 15 Nov 2017

Direct mail growing in the US: Does it mean South Africa will follow?
Direct mail growing in the US: Does it mean South Africa will follow?

Research in America has shown how digital marketing and direct mail can complement each other, highlighting the opportunities for growth in these industries in South Africa...

By Daniel de la Rey, Issued by On the Dot 13 Nov 2017

Image credit: .
Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...

By Danette Breitenbach 13 Nov 2017

#Assegais2017: Where quantity and quality meet
#Assegais2017: Where quantity and quality meet

The DMASA Assegai Awards might be all about the numbers, but the Awards are no game. With ROI a key measurement of a campaign, only those that deliver are rewarded, and despite a tough year, the industry accomplished that...

By Danette Breitenbach 10 Nov 2017

Halo agency, winner of the Nkosi Award for the highest ranking campaign at the Assegai Awards.
#ASSEGAIS2017: ALL THE 2017 WINNERS!

The Direct Marketing Association of South Africa (DMASA) hosted the Assegai Awards 2017 at The Empire in Parktown on 9 November, 2017.

9 Nov 2017

On the Dot awards their Diamonds
On the Dot awards their Diamonds

On the Dot hosted their annual Diamond Awards Gala on the evening of 2 November to honour the nominated finalists for their hard work, passion and contribution to the company over the year...

Issued by On the Dot 6 Nov 2017

Image supplied.
Direct selling is now appealing to more South African men

Traditionally more women than men were attracted to direct selling to supplement or earn an income, but more South African men are now exploring direct selling opportunities...

1 Nov 2017

Email marketing growing in importance for SA brands and companies
Email marketing growing in importance for SA brands and companies

A new Everlytic report reveals the powerful role of email marketing in SA business...

Issued by Everlytic 30 Oct 2017

Crimson, YouKnow launch social analytics-based trends report
Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October...

By Jessica Tennant 12 Oct 2017

Why take your email marketing the inbound way?
Why take your email marketing the inbound way?

While email marketing is a classic outbound marketing strategy, it plays a major role in inbound marketing as it seeks to build and nurture a relationship with new, existing as well as inactive customers...

By Kevin George 11 Oct 2017

On the Dot provides clients the opportunity to explore township market
On the Dot provides clients the opportunity to explore township market

On 20 September, On the Dot arranged a tour in Vosloorus township to give advertisers an opportunity to visit the homes of their main market and ask them questions...

Issued by On the Dot 9 Oct 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete
Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets...

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

Media24 Magazine awareness campaign through OtD's multi-channel marketing division
Media24 Magazine awareness campaign through OtD's multi-channel marketing division

On the Dot's multi-channel marketing division completed awareness campaigns for various Media24 magazines across the country...

Issued by On the Dot 3 Oct 2017

AutoReach launches Summer 2017 packages - let the waves hit your feet and let the sand be your seat
AutoReach launches Summer 2017 packages - let the waves hit your feet and let the sand be your seat

An AutoReach Moment can give your consumers a great send-off as they take to the national roads from Friday, 6 December, this year...

Issued by AutoReach 2 Oct 2017

QNET Board Adviser, David Sharma; Deputy Minister for Health, Community Development, Children and Elderly, Hamisi Kigwangalla; Permanent Secretary for Trade, Industry and Investment Adelhelm Meru and QNet Country Representative for Tanzania Benjamin Mariki cut the ribbon during the opening of QNet agent office in Tanzania.
QNet boosts direct selling operations in Tanzania

Asian direct selling company, QNet, is expanding its operations into East Africa. The company forms part of the $200 billion global direct selling industry...

22 Sep 2017

Spring into action: Marketing now for the season ahead
Spring into action: Marketing now for the season ahead

With spring now beginning and summer just around the corner, it is time for marketers to start preparing their strategies to ramp up sales for the season ahead...

By Grant Fleming 20 Sep 2017

Negative Space ©
Data is the key to successful email marketing

The single most important factor for a successful email marketing campaign is the quality of the data...

By Ross Sibbald 1 Sep 2017

Deadline for the 2017 Assegai Awards extended
Deadline for the 2017 Assegai Awards extended

The deadline for the 18th annual DMASA Assegai Integrated Marketing Awards has been extended to midnight Thursday, 7 September 2017...

Issued by Assegai Awards 28 Aug 2017

Alexey Romanenko ©
Unsubscribed - how effective is your communication strategy?

Brands need to keep engaging with their lists by checking in to see if subscribers are still engaged with them. It may just keep them from unsubscribing...

By Mike Taberner 23 Aug 2017

Boris Dzhingarov
Email marketing: The key to successful small business

So much has been said and written about the effectiveness of email marketing and how small business owners can leverage this tool to grow their businesses...

By Boris Dzhingarov, Issued by Monetary Library 21 Aug 2017

The Assegai Awards: rewarding the best in integrated marketing
The Assegai Awards: rewarding the best in integrated marketing

The DMASA's Assegai Integrated Marketing Awards have been a part of the marketing landscape for almost two decades now and the focus remains on the protection and development of the integrated marketing industry...

Issued by Assegai Awards 4 Aug 2017

Unlocking the power of variables in marketing
Unlocking the power of variables in marketing

Creating a marketing plan isn't simple. You have to research and understand the interests of your target customers, tap into current marketing trends and come up with a clever and captivating pitch to sell your products...

Issued by Effective Intelligence 3 Aug 2017

Three African markets worst affected by spam calls
Three African markets worst affected by spam calls

Truecaller Insights reveals the top 20 countries affected by spam calls in 2017, including the top three African countries...

2 Aug 2017

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